Archives




2010 | |

Magnetic Pull of Mamil Gold

Advertiser: Danone Dumex (M) Sdn Bhd
Brand: Mamil Gold
Creative Agency: -
Credits: Angeline Lum (General Manager), Agnes Wong (Planner)

MAG - Magnetic Pull of Mamil Gold

2010 | |

Carlsberg’s Nice One Super Coaster

Advertiser: Carlsberg Malaysia
Brand: Carlsberg
Creative Agency: -
Credits: Ng Hooi Leng (Business Director), Jonathan Chee (Senior Planner), Lim Pek Mei (Buyer), Andrew Lee (Client Service Director, Euro RSCG Ball Kuala Lumpur)

magazines-carlsberg

2010 | |

Go Spend with Visa Debit Card!

Advertiser: Visa Worldwide Pte Ltd
Brand: Visa Debit
Creative Agency: -
Credits: Siew Wey Tyng (Business Director), Raymond Chin (Media Manager), Leveena Sadanandan (Marketing Manager, VISA Worldwide Pte Ltd), Loh Mun Yee (Account Director, TBWA-ISC Malaysia), Julian Lee (Account Manager, Bates 141 Malaysia)

POS_Go Spend with Visa Debit Card!

2010 | |

Good Times are Back

Advertiser: Standard Chartered Malaysia Berhad
Brand: SCB - MortageKLIBOR
Creative Agency: -
Credits: Ling Lee Lee (Media Director), Elaine Ng (Senior Media Planner)

newspaper-Good-Times-are-Back

Challenge
During global recession, consumers are tightening their belts but they have lots of liabilities at hand and home ownership is one of them. Therefore, Standard Chartered re-launched its MortgageKLIBOR, offering the “lowest interest rates” to ease consumer burden. This campaign is to further established SCB leadership in the mortgage segment.

Solution
We painted the picture that “GOOD TIMES ARE BACK” with MortgageKLIBOR as consumers can enjoy fantastic savings. As most people turned to newspaper for the latest economy news, we leveraged on the current hot topics to drive high awareness for the campaign.

Execution
To partner with key English and Chinese dailies to run a series of teaser ads, featuring topical and current economic news i.e. “The Roller Coaster Year…”, “Tougher Times Ahead for US and World Economy…” etc. To read good news, readers were requested to turn the page for MortgageKLIBOR offer.

Results
The creative execution generated a record sale of RM800mio for the bank within a month, which doubled its sales objective. Tapping on consumers’ sentiment had attracted more eyeballs and the ads garnered high visibility.

2010 | |

Carlsberg Bringing Life to the Year of the Ox

Advertiser: Carlsberg Malaysia
Brand: Carlsberg
Creative Agency: -
Credits: Ng Hooi Leng (Business Director), Jonathan Chee (Senior Planner), Lim Pek Mei (Buyer), CP Ho (Senior Brand Executive, Naga DDB)

NEWS - Carlsberg Bringing Life to the Year of the Ox