2010 | Finalist | Best Use of Magazine
Advertiser: Danone Dumex (M) Sdn Bhd Brand: Mamil Gold Creative Agency: - Credits: Angeline Lum (General Manager), Agnes Wong (Planner)
2010 | Silver | Best Use of Magazine
Advertiser: Carlsberg Malaysia Brand: Carlsberg Creative Agency: - Credits: Ng Hooi Leng (Business Director), Jonathan Chee (Senior Planner), Lim Pek Mei (Buyer), Andrew Lee (Client Service Director, Euro RSCG Ball Kuala Lumpur)
2010 | Bronze | Best Use of Point of Sale
Advertiser: Visa Worldwide Pte Ltd Brand: Visa Debit Creative Agency: - Credits: Siew Wey Tyng (Business Director), Raymond Chin (Media Manager), Leveena Sadanandan (Marketing Manager, VISA Worldwide Pte Ltd), Loh Mun Yee (Account Director, TBWA-ISC Malaysia), Julian Lee (Account Manager, Bates 141 Malaysia)
2010 | Bronze | Best Use of Newspapers
Advertiser: Standard Chartered Malaysia Berhad Brand: SCB - MortageKLIBOR Creative Agency: - Credits: Ling Lee Lee (Media Director), Elaine Ng (Senior Media Planner)
During global recession, consumers are tightening their belts but they have lots of liabilities at hand and home ownership is one of them. Therefore, Standard Chartered re-launched its MortgageKLIBOR, offering the “lowest interest rates” to ease consumer burden. This campaign is to further established SCB leadership in the mortgage segment.
We painted the picture that “GOOD TIMES ARE BACK” with MortgageKLIBOR as consumers can enjoy fantastic savings. As most people turned to newspaper for the latest economy news, we leveraged on the current hot topics to drive high awareness for the campaign.
To partner with key English and Chinese dailies to run a series of teaser ads, featuring topical and current economic news i.e. “The Roller Coaster Year…”, “Tougher Times Ahead for US and World Economy…” etc. To read good news, readers were requested to turn the page for MortgageKLIBOR offer.
The creative execution generated a record sale of RM800mio for the bank within a month, which doubled its sales objective. Tapping on consumers’ sentiment had attracted more eyeballs and the ads garnered high visibility.
2010 | Finalist | Best Use of Newspapers
Advertiser: Carlsberg Malaysia Brand: Carlsberg Creative Agency: - Credits: Ng Hooi Leng (Business Director), Jonathan Chee (Senior Planner), Lim Pek Mei (Buyer), CP Ho (Senior Brand Executive, Naga DDB)