2022 | Finalist | — Industry Contribution
Advertiser: - Brand: - Creative Agency: - Credits: Mohammed Suhail Ahmed - Partner - Head of programmatic, data and Martech, Carat Media Services (M) Sdn Bhd
Future of TV is becoming more digital & data-driven. Digital consumption pattern has changed on how we consume media, especially video content. It was important to define the state of play for consumers, broadcasters so brands are able to smartly invest in emerging channels such as OTT & CTV.
Successfully co-authored industry thought leadership article which became a playbook for brands to successfully build emerging channel strategy.
Led industry discussion with key stakeholders across clients, publishers and broadcasters on the the Unstoppable Rise Of OTT & CTV in Asia.