GOLD
Rojak 360° – Telling Malaysian tales the 360° way
INITIATIVE MEDIA
SILVER
Malaysians React To Raya
ZENITH MEDIA
BRONZE
Media Math: Multiplying Sales by adding New audiences
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA)
FINALIST
Look Behind!
MEDIACOMPETE
FINALIST
Rexona Get’s Bubble Bursting at the Movies!
MINDSHARE MALAYSIA
FINALIST
Panasonic Brings You 16 Shades of Happiness!
SEN MEDIA
FINALIST
Nivea Creme Setulus Belaian Kasih
OMD (M)
FINALIST
Ayoh! #YOUCANDUIT
VIZEUM MEDIA SERVICES (M)
GOLD
Maxis Kongsi Home: Building Hope One Home at a Time
INITIATIVE MEDIA
SILVER
Stealing QSR’s Lunch (And Dinner)
OMD
BRONZE
Where are my socks?!!!
VIZEUM MEDIA SERVICES
FINALIST
1st time TV viewership based programmatic triggers
MINDSHARE MALAYSIA
FINALIST
#MAYBANKJOMRAYA ,LET’SKARAOKE THRU MOBILE THIS RAYA
ZENITH MEDIA
FINALIST
The Art of Value Creation
VIZEUM MEDIA SERVICES (M)
FINALIST
MAYBANKPAY – THE FIRST CASHLESS WALLET FOR CASH STRAPPED MILLENNIALS LURING 63,105 DOWNLOADS
ZENITH MEDIA
FINALIST
Collaboration, Not Competition
VIZEUM MEDIA SERVICES
GOLD
How Hotlink Transformed Ordinary Taxis into PokeMobiles
INITIATIVE MEDIA
SILVER
KFC launches a new Holiday GPS[Golden Prawn System] Navigation for Malaysians
UNIVERSAL McCANN
BRONZE
WTF!
VIZEUM MEDIA SERVICES
FINALIST
Coca-Cola Prompts Youths with Interactive Posters in Campuses to Break the Afternoon Slump
MEDIACOMPETE
FINALIST
Choose Your Side
DENTSU MEDIA MALAYSIA
FINALIST
BMW Electrified the Streets of Kuala Lumpur
ZENITH MEDIA
FINALIST
Standing Toll For 125 Years
MEDIACOMPETE SDN BHD
FINALIST
Power of 3 increased payWave usage by 3.6x
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
GOLD
SILVER
TM delivers an Olympic Torch to every Malaysian doorstep
UNIVERSAL McCANN
BRONZE
30 Days, 30 Iftar: Coca-Cola Celebrates Ramadhan-Raya’s True Heroes, Moms
MEDIACOMPETE
FINALIST
BMW 7 Series: Driving Luxury to the Top
ZENITH MEDIA
FINALIST
Sensationalizing The Man Behind The Logo
VIZEUM MEDIA SERVICES
FINALIST
GOLD
Ford and Furious – Coming To All Radio Stations Near You
INITIATIVE MEDIA
SILVER
ZOOMING PAST THE COMPETITOR
ZENITH MEDIA SDN BHD
BRONZE
Smart Scheduling Strategy To Help Malaysians Kick the Butt
UNIVERSAL McCANN
FINALIST
Malaysia’s First Radio Travel Show
ZENITH MEDIA
FINALIST
Unexpected football moments with that French guy
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
FINALIST
BUZZZ IS IN THE AIR-waves
VIZEUM MEDIA SERVICES
FINALIST
Coca-Cola Breaks the Afternoon Slump in Real Time! (Audio Version)
MEDIACOMPETE
FINALIST
30 Days, 30 Iftar: Coca-Cola Celebrates Ramadhan-Raya’s True Heroes, Moms
MEDIACOMPETE
GOLD
Move More, Do More with Rexona
MINDSHARE MALAYSIA
SILVER
Petron engages with the 4×4 hardcore
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
BRONZE
SIMPLE IDEA. BIG EXECUTION. DASHING IMPACT
CARAT MEDIA SERVICES
FINALIST
Fly Like a Superstar!
CARAT MEDIA SERVICES
FINALIST
JOURNEY TO THE EAST : SPREADING GAWAI KEAMATAN WITH MALAYSIA’S FIRST REAL TIME ACTIVATION
ZENITH MEDIA
FINALIST
Sime Darby Property fills Subang-ites with neighbourhood pride
INITIATIVE MEDIA
FINALIST
PETRONAS DYNAMIC DIESEL TAKING YOU TO THE MOUNTAINS, JUNGLES, RIVERS & BACK
ZENITH MEDIA
FINALIST
ENCHANTEUR – BRINGING ANALOGUE LOVE TO A DIGITAL GENERATION
CARAT MEDIA SERVICES
GOLD
Lose a Phone, win 10,000 fans
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
SILVER
Ejen Ali bringing iMAMEEginasi to life!
VIZEUM MEDIA SERVICES
BRONZE
How cheap are you?
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
FINALIST
Time To Change The Norm From Being Man-Like To #Ladylike
ZENITH MEDIA
FINALIST
The way to the heart is through the stomach
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
FINALIST
MALAYSIANS REACT TO RAYA
ZENITH MEDIA
FINALIST
Influencing #MiracleBoost for Olay
MEDIACOMPETE
FINALIST
4 Gyms, 4 Instructors and 4 Influencers
ZENITH MEDIA
FINALIST
Memorable Scents, Memorable Moments
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
GOLD
Bringing 440,000 Indonesians home every week, 1530 km away
INITIATIVE MEDIA
SILVER
Back to Basics
TRAPPER MEDIA SERVICES
BRONZE
HANDBOOK OF STYLE: “A MINI CLUBMAN MAGAZINE WITHIN A MAGAZINE” CHANGED HOW MALAYSIAN MEN PERCEIVED THE BRAND.
ZENITH MEDIA
FINALIST
Helping Malaysian Parents Unlock their Child’s Future
MINDSHARE MALAYSIA
FINALIST
Ford Launches Rudolph The Red Nosed Ranger
INITIATIVE MEDIA
GOLD
TM becomes ‘Preferred Olympics Broadcaster’ using Sleep Screen Targeting
UNIVERSAL McCANN
SILVER
Maxis beats crisis with a H.A.M.-mer
INITIATIVE MEDIA
BRONZE
FINALIST
Live Olympics scores win Gold for Samsung
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
FINALIST
API-responsive SEM drives Coway sales
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA)
FINALIST
Battleship strategy wins the lead-gen battle for Coway
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA)
FINALIST
Digi-fying the Millennials through a strong social connection
MINDSHARE MALAYSIA
FINALIST
WE ‘PINNED’ MILLENNIALS TO GET THEIR M2U ACCOUNTS ACTIVATED
ZENITH MEDIA
FINALIST
Finding a niche within interest stacking
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
FINALIST
Hunting Unicorns in a valley of Donkeys
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA)
GOLD
Ford Uses Competitors’ Showroom As Ford’s Sales Arm
INITIATIVE MEDIA (M)
SILVER
‘Log-In Before You Move In’ with Maxis Home Internet Fibre
INITIATIVE MEDIA (M)
BRONZE
Uniqlo and Spotify Hits the Right Notes
VIZEUM MEDIA SERVICES (M)
FINALIST
You Think We’re In The Dark? We Know Who You Are.
MEDIACOMPETE
FINALIST
The Panadol Learning Machine
MINDSHARE MALAYSIA
FINALIST
Forensic Analysis of Real Time Data Busted Sales By 175%!
VIZEUM MEDIA SERVICES (M)
FINALIST
TURNING RED-ZONE ON WAZE INTO RED-HOT LEADS FOR PETRONAS
ZENITH MEDIA
FINALIST
SHIFTING GEARS FROM 1 to 8 HELPED BMW ZOOM PAST BENZ
ZENITH MEDIA
FINALIST
Data-driven commerce
MINDSHARE MALAYSIA
GOLD
Move More, Do More with Rexona
MINDSHARE MALAYSIA
SILVER
#MAYBANKJOMRAYA ,LET’S NOT GO KARAOKE THIS RAYA- WE GIVE YOU POCKET KARAOKE!
ZENITH MEDIA
BRONZE
Fresh new technology, fresh new campaign
UNIVERSAL McCANN
FINALIST
Uniqlo and Spotify Hits the Right Notes
VIZEUM MEDIA SERVICES (M)
FINALIST
Rojak 360° – Telling Malaysian tales the 360° way
INITIATIVE MEDIA (M)
FINALIST
Scaling content, Expanding reach
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
FINALIST
Go Shop Goes Viral with Artificial Intelligence
MINDSHARE MALAYSIA
FINALIST
Laser Precision Anxiety-Targeting Technology
ZENITH MEDIA
GOLD
Maxis Transforms an act of Shopping into an act of Giving
INITIATIVE MEDIA (M)
SILVER
D Probability (D-Digital) to E Commerce (E Educational) for MMU
UNIVERSAL McCANN
BRONZE
Hauling in the biggest catch of the season by using the right bait, at the right time.
VIZEUM MEDIA SERVICES (M)
FINALIST
Singles Day was our Best Day!
VIZEUM MEDIA SERVICES (M)
FINALIST
MALAYSIA AIRLINES FLIES HIGH AGAIN
BPN
FINALIST
GoShop Goes Guerilla in a Commerce Jungle
MINDSHARE MALAYSIA
FINALIST
An Online Revolution driven by Offline Media
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA)
FINALIST
Stalking Malaysian Females…To Drive Ecommerce For Clarins
ZENITH MEDIA
GOLD
“Kuasai iMAMEEginasi” with Mamee Monster Biskidz
VIZEUM MEDIA SERVICES (M)
SILVER
Mahligai Cinta Note 5
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
BRONZE
The Return of Amigo
VIZEUM MEDIA SERVICES (M)
FINALIST
World’s First Gargle Orchestra by Listerine
UNIVERSAL McCANN
FINALIST
When Science became hip! Malaysia’s First Ever Reality show on Science
ZENITH MEDIA
FINALIST
Colonizing Screens During Merdeka
ZENITH MEDIA
FINALIST
Two Dudes and a Kitchen
VIZEUM MEDIA SERVICES (M)
FINALIST
The Cookie Guy Lines Up
CARAT MEDIA SERVICES (M)
GOLD
Move More, Do More with Rexona
MINDSHARE MALAYSIA
SILVER
Malaysian Youth “Catch ‘Em All” FASTer with Hotlink PokeMobiles
INITIATIVE MEDIA (M)
BRONZE
Run away with Lee Kwang Soo
STARCOM MEDIAVEST GROUP (a division of VivaKi (M))
FINALIST
Taking Down the Goliaths
VIZEUM MEDIA SERVICES (M)
FINALIST
MALAYSIA REACTS TO THE RAYA VIDEO WITH TEARS OF JOY
ZENITH MEDIA
FINALIST
From Dusk to Dawn 30 Days: Nicorette Helps Malaysians Become Smoke Free This Ramadan
UNIVERSAL McCANN
FINALIST
Journey to The East. Malaysia’s First Real-Time Travel Show
ZENITH MEDIA
FINALIST
The Best Just Got Better
OMD (M)
FINALIST
Bringing Mister Potato to life delivered record breaking sales of RM28mil
VIZEUM MEDIA SERVICES (M)
FINALIST
Mountain Dew Climbs Into Gamers’ Minds
MINDSHARE MALAYSIA
FINALIST
AXA SME Guide Series
HAVAS MEDIA