GOLD
McDonald’s Spicy Korean Burger So Spicy So Drama
OMD (M) Sdn Bhd
SILVER
McDonald’s Out-sells KFC’s Fried Chicken
OMD (M) SDN BHD
BRONZE
Anything is Pause-able
INITIATIVE MEDIA
FINALIST
Hotlink Creates the Only TV Ad that Achieved 100% Reach Amongst Astro Viewers
INITIATIVE MEDIA
FINALIST
Rain or Shine – KFC Sells
Universal McCann
FINALIST
How KFC honoured tradition to win Modern minds
Universal McCann
FINALIST
How TV Helped Huawei Win on Google!
Vizeum Media Services
FINALIST
How answering awkward family CNY questions lead Listerine to prosperity
Universal McCann
GOLD
If you want them to buy,ask them to sell
Universal McCann
SILVER
Who Would Have Thought Satellite Technology Could Increase Sales?
Vizeum Media Services
BRONZE
Mobile Matters, Moments Matter More
Universal McCann
FINALIST
Everyone is Welcome at Nando’s!
Vizeum Media Services
FINALIST
Shell Helix Helped Malaysians Drive Back Home Safely By Utilizing Crowd-Sourced Data
MediaCompete
FINALIST
Maxis helps you find your Waze on the Highway
INITIATIVE MEDIA
FINALIST
MISSION HIJACK
PHD Media
FINALIST
Achieving KPIs By “Looking The Other Way”
Vizeum Media Services
FINALIST
How Tiger Beer saved the lives of other Tigers”
Carat Media Services (M) Sdn Bhd
GOLD
How Spotify helped BTS launch LoveYourselfHer in the streets of Malaysia
Universal McCann
SILVER
Cukup Rasa on Ketuk Ketuk Ramadan
Mindshare Malaysia
BRONZE
Enchanting Moments for a Million Malaysian Women
Carat Media Services (M) Sdn Bhd
FINALIST
BMW’s Billboard of Joy
Zenith Media
FINALIST
KL2017 Gets People from Out-Of-Home into the Stadiums
m/Six
FINALIST
Panasonic Bring Dream Home to the Commuters
Vizeum Media Services
GOLD
Penning our way into the hearts and pockets of Home Buyers
INITIATIVE MEDIA
SILVER
Bearer of (usually) bad news becomes bearer of good news
MediaCompete
BRONZE
KL2017 Torch Run (LARIAN OBOR KL2017)
m/Six
BRONZE
Turning dreamers to dream chasers
Zenith Media
FINALIST
KL2017 Rises Together with The Star
m/Six
FINALIST
Bring on the Bright
Carat Media Services (M) Sdn Bhd
FINALIST
PETRONAS makes news with ‘Print On Wheels’
Zenith Media
FINALIST
PETRONAS rewrites history, on front page news
Zenith Media
GOLD
Maybank Makes 30 Radio Campaigns Starring Their Biggest Fans
INITIATIVE MEDIA
SILVER
World’s first Radio Open House
Universal McCann
BRONZE
‘Jam’ with Shell Helix
MediaCompete
FINALIST
How Nicorette’s “Smoke Urges” targeting helped Malaysians quit Smoking during Raya
Universal McCann
FINALIST
Astro Radio Group ported to the #1 Mobile Network in Malaysia
Mindshare Malaysia
FINALIST
Double Down Brave mouth
Universal McCann
FINALIST
Walla! 376% More Subscriptions In 2 weeks!
MediaCompete
FINALIST
Mapping Audio Exposure Against The Customer Destination
Vizeum Media Services
FINALIST
I Love U U U
OMD (M) Sdn Bhd
GOLD
Creating the travel fair everyone goes to before the MATTA Fair
m/Six
SILVER
Santan On Wheels
Dentsu Media Malaysia Sdn Bhd
BRONZE
Jumanji – Malaysia’s Highest Grossing Film of 2017
OMD (M) Sdn Bhd
FINALIST
SME Confession Box
Universal McCann
FINALIST
Oishi – Brewing Success Through Creativity
m/Six
FINALIST
SUNWAY un-brands an event, to build its brand
Zenith Media
FINALIST
CIMB-PETRONAS Partnership Fueled Cashless Spending
BPN
FINALIST
PETRONAS takes pole position, in the race to win Malaysian hearts
Zenith Media
GOLD
How KFC used Social to double down McGoliath
Universal McCann
SILVER
Our Rakyat, the Netizen Journalists KL2017
m/Six
BRONZE
If Men Shopped Like Women
Dentsu Media Malaysia Sdn Bhd
FINALIST
How Malaysia Airlines influenced the ASEAN top influencers
m/Six
FINALIST
How fighters became fellows – one bite at a time
MediaCompete
FINALIST
TENA’s Unlikely Social Influencers – Rebel Riders
Zenith Media
FINALIST
48 Hours in Asia
Dentsu Media Malaysia Sdn Bhd
FINALIST
WalauWei! Who says Malaysian youth are not KawKaw Patriotic
INITIATIVE MEDIA
FINALIST
Transforming Angry Faces to Happy Likes on Social
MediaCompete
FINALIST
The FIRST EVER Crowd Sourced National Anthem for a truly democratic country!
Vizeum Media Services
GOLD
SME Confession Box
Universal McCann
SILVER
IKEA DEPLOYS HISTORY TO CREATE HISTORY
Vizeum Media Services
BRONZE
R.O.C.K.ing the SME World with Maxis
INITIATIVE MEDIA
FINALIST
Maybank Makes A Big Announcement On A Small Budget
INITIATIVE MEDIA
FINALIST
How Senka increased brand sales over a cup of tea
Vizeum Media Services
FINALIST
Hoshino Coffee Appreciation
Mindshare Malaysia
GOLD
Maxis goes in search for YouTube audiences in Google search
INITIATIVE MEDIA
SILVER
If Only a Banner Could Talk, Can it?
Universal McCann
BRONZE
Anmum’s Connected Mums Club Coaches Mums Through Pregnancy
MediaCompete
FINALIST
Our AI Bot Gave Audi +81% Conversion!
PHD Media
FINALIST
Pizza Hut: 46% more orders for no additional spends
Mindshare Malaysia
FINALIST
Drypers gives birth to The Ultimate Pregnancy Manual
Zenith Media
FINALIST
Lazada Online Revolution
Mindshare Malaysia
FINALIST
When ads truly speaks to you
BPN
FINALIST
How Nicorette’s” Smoke Urges” targeting helped Malaysians quit Smoking during Raya
Universal McCann
FINALIST
“SIZE DOES NOT MATTER: Life’s Good when You know How to Do It Responsively”
TRAPPER MEDIA SERVICES
GOLD
How KFC used data to double down McGoliath
Universal McCann
SILVER
KL2017 Mission Control Room
m/Six
BRONZE
From Programmatic to Weathermatic
Universal McCann
FINALIST
More Than 200 Videos Created
Carat Media Services (M) Sdn Bhd
FINALIST
Malaysia Airlines Growth Intelligence (MAGIc) machine
m/Six
FINALIST
Shell Helix Helped Malaysians Drive Back Home Safely By Utilizing Crowd-Sourced Data
MediaCompete
FINALIST
Closing The Online-to-Offline Loop For Shell Fuels
MediaCompete
FINALIST
“Always Take the Weather With You: Strepsils Breaks Mindsets with Weather+Traffic Moment Marketing”
TRAPPER MEDIA SERVICES
FINALIST
PETRONAS data-fies Unsure Gifter Syndrome to drive e-commerce
Zenith Media
FINALIST
Maybank gets ‘Hot and Heavy’ with 102 irresistible Video ads
INITIATIVE MEDIA
FINALIST
Maybank Credit Card goes from ‘Front-of-Phone’ to ‘Top-of-Wallet’
INITIATIVE MEDIA
FINALIST
Malaysians don’t shop for groceries online? Now they do!
Mindshare Malaysia
FINALIST
SUNWAY’s ‘Party for First Party Data’ Carnival
Zenith Media
GOLD
From Programmatic to Weathermatic
Universal McCann
SILVER
If Only A Banner Could Talk, Can It?
Universal McCann
BRONZE
Finding Innovation in Automation
MediaCompete
FINALIST
Closing The Online-to-Offline Loop For Shell Fuels
MediaCompete
FINALIST
When ROAMING met AI
Mindshare Malaysia
FINALIST
Facing problem with Ad Recall, No More!
Mindshare Malaysia
FINALIST
0% Buffering. 500% Winning
MediaCompete
FINALIST
BMW’s Billboard of Joy
ZENITH MEDIA
GOLD
Goodbye goodbuy
Universal McCann
SILVER
If you want them to buy,ask them to sell
UNIVERSAL McCANN
BRONZE
Craving powered Selling
UNIVERSAL McCANN
FINALIST
Maxis plays ‘Catch Me If You Can’ with customers
INITIATIVE MEDIA
FINALIST
Shell Helix Helped Malaysians Drive Back Home Safely By Utilizing Crowd-Sourced Data
MediaCompete
FINALIST
Gone in less than 20 minutes!
PHD Media
FINALIST
Converting Data Into Actionable Strategies
Vizeum Media Services
FINALIST
0% Buffering. 500% Winning
MediaCompete
GOLD
Tutorial Videos with a Twist
BPN
SILVER
Don’t buy a brand, buy a story
Universal McCann
BRONZE
McCafe Mocha Kau Bahagia
OMD (M) Sdn Bhd
FINALIST
YOU MAY NOT BE ABLE TO CHOSE YOUR MOTHER-IN-LAW, BUT YOU CAN SURELY CHOSE THIS!
Vizeum Media Services
FINALIST
No Storyboard Required: Candid Moments Make The Story
MediaCompete
FINALIST
How a 2 wheeler helped increased the sales of a 4 wheeler!
Vizeum Media Services
FINALIST
MMMM… AHHH…Coca-Cola is best paired with home-cooked food
MediaCompete
FINALIST
PETRONAS turns every screen into a Formula1 circuit
Zenith Media
GOLD
Don’t buy a brand, Buy a story
Universal McCann
SILVER
Arrival of the FOOK-ing Emperor
BPN
BRONZE
Surprising Malaysians with Purple Crisps and increasing sales by RM11mil
Vizeum Media Services
FINALIST
How KFC honoured tradition to win Modern minds
Universal McCann
FINALIST
The Rise To Greatness
MediaCompete
FINALIST
Hotlink making Malaysians happy, one (Happy) Hour at a time!
INITIATIVE MEDIA
FINALIST
Integrating Media With Real Time On Ground Behaviour To Drive Results
Vizeum Media Services
FINALIST
Hijab Recharge!
Mindshare Malaysia
FINALIST
How Perodua ‘Parked’ Myvi In The Hearts Of Consumers
Vizeum Media Services
FINALIST
TENA launched the Coolest Convoy for a ‘Not So Cool’ Topic
Zenith Media
FINALIST