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Introductory to MSA Awards
2010 Winners Showcase
Advertiser of the Year
Telekom Malaysia
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Agency of the Year
Universal McCann
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GRAND PRIX
TM Finds Love Again – Universal McCann
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of Branded Content on TV
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Search
Best Use of Integrated Media Campaign
Best Use of Magazine
Best Use of Newspapers
Best Use of Out of Home Media
Best Use of Point of Sale
Best Use of Radio
Best Use Of Sponsorship
Best Use of Television
Burning Up the Red Carpet with Xpax Blackberry
Rexona No-Sweat Lie Detector
Love is in the Air with TM ITalk
Gaining Awareness by Going ‘Click-less’
Exora Wins Hearts with an “Amazing” Launch
Magnetic Pull of Mamil Gold
Malaysia Goes Brrr
Greatest Love of All
Xpax Spreads Jungle Fever
Point of Play = Point of Sale
Twisties Bing-it to Higher Ground!
Dream Netbook for Dreamgirl!
Cholesterol in Fear, Nesvita is Here
Twisties Mega Hot Election
Have a Perfect Coca-Cola 333 Moment
Simply Fabulous
Avatars Dance-off on Streamyx Broadband
Tiger Cake Takes a Bite Out of the Snacks Market
Friskies Adopts-a-Stray Campaign
Rotiman Inspires Mister Potato
Bring on Your Moves with F&N Freestylz
Unveiling the Oriental Experience
HSBC Boosting Confidence Through ‘Optimism’ Series
Paid Search Online Demand Generation
MAS Conquering Global Search
Search Becomes Gateway to Positive Advocacy
A Small Investment for Continued Good Health
Dream Netbook for Dreamgirl!
TM Finds Love Again
Transforming Schools, Inspiring Lives
Generasi Hebat Anthem Defines the New Movement
Simply Fabulous
Rexona Hits the Right Note with Teens
Bringing Myth to Reality
Bring Home the Fun with Hasbro Games
Nikmatnya Malaysia Nikmatnya Munchy’s
HSBC Amanah Forges an “Ally” with Malays
Go Spend with Visa Debit Card!
Friso Mommies Arm Their Kids!
Mudah.my – Achieving Leadership in Malaysia Through Search
Weaning Words of Wisdom
Milk Lovers Redefine Outdoor with Dutch Lady
Teens Rockin’ to the Twisties Anthem
Mister Potato Rides the Streets
Clean Skin = Clear Screen
One Song, Million Voices
The Ultimate Fit
Shell Helix Drops a BOOM-SHELL on Motorists
Carlsberg Bringing Life to the Year of the Ox
Exora Builds Trust via Live Twitter Launch
The Ideal Recipe for Success
Bringing China to the Living Room
Break Free of Boxes With Wifi
How do You Sell Colours on Radio?
Unleash the Joy of Shopping with Mega Sale, Mega Bag
Generasi Hebat – A New Youth Movement
Johnson’s Baby Gugu Gaga Erra
Ribena’s ‘Fast Break’ into Ramadhan Market
Bring on Your Moves with F&N Freestylz
Even Genie Needs Streamyx
A Jam-Packed Quickie
Simply Fabulous
Le Tour De Gerai
Outdo Yourself This Chinese New Year with 100PLUS
Paint Your House with a Mouse
From Sleeksuit to Fabulous Fashionista
MILO Gets Parents to Look Past Homework!
LG Takes You Home
Who do You Want to Unbutton?
Are You Chipster’s Next Superstar?
Getting a Grip with Protex
Astro Postcards of Home
Play More, Learn More
Bangladesh Calling
T.Music Roars Loud on the Radio Airwaves
Kota Bharu Salvation
Celcom Goes to Hollywood
The Un-PRU-Dictable Numbers Challenge
Colours of Inspiration
Upin and Ipin Celebrate Virtual Raya
Astro Awani 7:45 Steals the Show
BMW Tees Off to a Hole-in-One with Search
Sllrrrping Together, Happy Forever
Listerine Mobile Mouth Rally
Time of My Life with Sunway Lagoon
Rexona Men Takes on a BIO-NIK Adventure
Good Times are Back
The Search for Truth
Mister Potato Online Fiesta
A Call You Can Miss, Ice Age 3 You Musn’t
Ribena – Go Sparkling M.A.D!
The Ultimate 3-in-1 Experience!
Satria Showroom-On-The-Street
HSBC Gateway to China Forges Local Chinese Business Trust
Purple Raya —Breaking the Tradition
Fashion Forward with Celcom
MAS Knows What Women Want
Own World-of-Mobile with Sweet Nothings
Carlsberg’s Nice One Super Coaster
iPhone iDebut iDance iTalk iCreate
A Home Makeover Comes A-Knocking
Celebration Packed Singapore
Paving the Way for Tiger Year
Show Me Your Love, on a Budget
The Ad that Stole the Light of Day!
Live BannerCast Brings Karaoke
Nespray Wins Over Sheila Majid’s Fans
LG Creates a ‘Touching’ Experience
Setting New Benchmark for Radio from On-Air to On-Sale
Youths Chill-lah with Nescafe
From Stray to Purr-fection with Friskies
Bubbles of Love
Navigate Recession with Persona by Your Side
The Tipping Point to 18% Sales Growth
Stay in Shape with Shine Virtual PA
Generasi Hebat – A New Youth Movement
Streamyx Speed — Targeting to Sell Upgrade
Cashing in a Joyful Festive Season with HSBC
Coca-Cola Tune of Optimism
MAS Sets Footprints Abroad
C&C Double Dare
Bring on Your Moves with F&N Freestylz
Upin and Ipin Discover TM
HSBC Premier Delivers Good News
Johnson’s Baby Gugu Gaga Erra
Search Your Way to a Fitness Assistant
Astro Cashing in at Supermarkets
The Midas Touch
Bring on the Local Vacations
Search for the Right Loan
Tuti Delivered Historical Sales
MAS Turns on the Business Frequency Medium