Winners List
Past Years Winners
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— 2016
— 2015
— 2014
— 2013
— 2012
— 2011
— 2010
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Introductory to MSA Awards
2010 Winners Showcase
Advertiser of the Year
Telekom Malaysia
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Agency of the Year
Universal McCann
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GRAND PRIX
TM Finds Love Again – Universal McCann
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of Branded Content on TV
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Search
Best Use of Integrated Media Campaign
Best Use of Magazine
Best Use of Newspapers
Best Use of Out of Home Media
Best Use of Point of Sale
Best Use of Radio
Best Use Of Sponsorship
Best Use of Television
Dream Netbook for Dreamgirl!
Purple Raya —Breaking the Tradition
Bringing Myth to Reality
Setting New Benchmark for Radio from On-Air to On-Sale
Tuti Delivered Historical Sales
MAS Sets Footprints Abroad
BMW Tees Off to a Hole-in-One with Search
The Tipping Point to 18% Sales Growth
Have a Perfect Coca-Cola 333 Moment
Paving the Way for Tiger Year
Bringing China to the Living Room
Satria Showroom-On-The-Street
Live BannerCast Brings Karaoke
Streamyx Speed — Targeting to Sell Upgrade
Bubbles of Love
LG Takes You Home
T.Music Roars Loud on the Radio Airwaves
Even Genie Needs Streamyx
One Song, Million Voices
Bangladesh Calling
Mister Potato Online Fiesta
Outdo Yourself This Chinese New Year with 100PLUS
Exora Wins Hearts with an “Amazing” Launch
Twisties Bing-it to Higher Ground!
Le Tour De Gerai
Simply Fabulous
Good Times are Back
Avatars Dance-off on Streamyx Broadband
Celcom Goes to Hollywood
Listerine Mobile Mouth Rally
Youths Chill-lah with Nescafe
Transforming Schools, Inspiring Lives
Xpax Spreads Jungle Fever
Cashing in a Joyful Festive Season with HSBC
A Call You Can Miss, Ice Age 3 You Musn’t
Celebration Packed Singapore
Nikmatnya Malaysia Nikmatnya Munchy’s
MAS Turns on the Business Frequency Medium
Generasi Hebat – A New Youth Movement
Nespray Wins Over Sheila Majid’s Fans
Rexona Hits the Right Note with Teens
C&C Double Dare
Stay in Shape with Shine Virtual PA
Who do You Want to Unbutton?
Unleash the Joy of Shopping with Mega Sale, Mega Bag
Malaysia Goes Brrr
How do You Sell Colours on Radio?
Getting a Grip with Protex
Teens Rockin’ to the Twisties Anthem
Ribena – Go Sparkling M.A.D!
The Ultimate Fit
Burning Up the Red Carpet with Xpax Blackberry
Search for the Right Loan
From Stray to Purr-fection with Friskies
Mister Potato Rides the Streets
Show Me Your Love, on a Budget
Fashion Forward with Celcom
Paid Search Online Demand Generation
Bring on Your Moves with F&N Freestylz
The Ideal Recipe for Success
Dream Netbook for Dreamgirl!
Rexona Men Takes on a BIO-NIK Adventure
Colours of Inspiration
LG Creates a ‘Touching’ Experience
Simply Fabulous
A Jam-Packed Quickie
Bring on the Local Vacations
Unveiling the Oriental Experience
Navigate Recession with Persona by Your Side
HSBC Amanah Forges an “Ally” with Malays
Are You Chipster’s Next Superstar?
Astro Awani 7:45 Steals the Show
The Search for Truth
Clean Skin = Clear Screen
Bring on Your Moves with F&N Freestylz
The Midas Touch
Bring on Your Moves with F&N Freestylz
Generasi Hebat Anthem Defines the New Movement
Point of Play = Point of Sale
Weaning Words of Wisdom
Kota Bharu Salvation
HSBC Boosting Confidence Through ‘Optimism’ Series
Search Your Way to a Fitness Assistant
Gaining Awareness by Going ‘Click-less’
Astro Postcards of Home
iPhone iDebut iDance iTalk iCreate
Tiger Cake Takes a Bite Out of the Snacks Market
HSBC Gateway to China Forges Local Chinese Business Trust
Milk Lovers Redefine Outdoor with Dutch Lady
Friskies Adopts-a-Stray Campaign
The Ultimate 3-in-1 Experience!
Greatest Love of All
From Sleeksuit to Fabulous Fashionista
Simply Fabulous
Search Becomes Gateway to Positive Advocacy
Paint Your House with a Mouse
A Home Makeover Comes A-Knocking
Twisties Mega Hot Election
Friso Mommies Arm Their Kids!
Play More, Learn More
Rexona No-Sweat Lie Detector
Upin and Ipin Celebrate Virtual Raya
Upin and Ipin Discover TM
The Ad that Stole the Light of Day!
Shell Helix Drops a BOOM-SHELL on Motorists
Generasi Hebat – A New Youth Movement
Carlsberg Bringing Life to the Year of the Ox
Go Spend with Visa Debit Card!
Own World-of-Mobile with Sweet Nothings
A Small Investment for Continued Good Health
Sllrrrping Together, Happy Forever
MAS Conquering Global Search
Rotiman Inspires Mister Potato
Coca-Cola Tune of Optimism
Break Free of Boxes With Wifi
Cholesterol in Fear, Nesvita is Here
HSBC Premier Delivers Good News
TM Finds Love Again
Johnson’s Baby Gugu Gaga Erra
Ribena’s ‘Fast Break’ into Ramadhan Market
Bring Home the Fun with Hasbro Games
Magnetic Pull of Mamil Gold
Johnson’s Baby Gugu Gaga Erra
MAS Knows What Women Want
Love is in the Air with TM ITalk
Exora Builds Trust via Live Twitter Launch
Mudah.my – Achieving Leadership in Malaysia Through Search
MILO Gets Parents to Look Past Homework!
Astro Cashing in at Supermarkets
The Un-PRU-Dictable Numbers Challenge
Carlsberg’s Nice One Super Coaster
Time of My Life with Sunway Lagoon