2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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The Hybrid Chauffeur
How a Partnership of Media giants turned a product launch into National News
Augmented Reality Unlocks Priceless Shopping Discoveries
Dialing Up the Creative
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Malaysia raises the largest ‘Yum Seng of Milk’
How We Created Multiplatform Content with just One Hit Song
Performance You Can See
FORD Fiesta Beat-Boxed Into the Airwaves
“AXE-Rated” Breaking News Wins Over Conservative Malays
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Baby KIKO Double Digit Growth
When Social Met Search
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
DIGI Big Boys Like Big Toys
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Unleashing the “Tiger” in the Social World
Going Beyond Creative Buys
What Berry Are You?
Prudential turns newspaper articles into sales tools
Augmented Reality Unlock Priceless Shopping Discoveries
Astro 368% more
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Going Places with CIMB Forex ATM
A World Record for Uniqlo
Winning Malaysian Hearts
Erra Becomes a Soul Sister to Mommies
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Tuning in to TUNE
BMW 5 Series Seeks SME Success
X-treme Eneergy Results In X-treme ROI
Targeted Marketing to Minorities
DIGI – Get Inside Music
Berocca Lifts Business Sales with Cents!
How Maxis IPhone 4 Launch Became a National Story
How TuneTalk Allies with 7-11 to seize Market Share
NIKE Unleashes A Passion For Running In Youth
Walking into Malaysian Hearts at Zero Cost
Playing Ball with a Monster
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Tuning-In For A World Record
Detik Bersama HANDYCAM
Breaking the Last Taboo on Radio
Anda Jawab Kami Bayar 3 Sen
How We Got Malaysians To Drink 23 Million More Cups of MIlo
When Malaysian Men Saved Angelina
Malaysian Mommies Flaunt their Bump
CIMB Clicks OCTO, Beating the Odds
The Hybrid Chauffeur
HSBC ‘Hijacked’ The Malaysian Megasale
Crowning the Craziest Curry Fan!
LUX “Mirror-mirror” in the Mag
DIGI Big Boys Like Big Toys
See things from your Kids POV
Dutch Lady brings alive the beautiful perspective of kids
Amma, I Love You Everyday
A Korean Love Drama
Mission Possible! Facebook the Mission. Live the Broadband Experience
DiGi Bola! Bola! Bola! Living in a Billboard
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Spend with Visa Debit Card
Dutch Lady Guides moms with custom TV Guide
The Mobile Connection with Showrooms
Malaysians Go Puplylicious
The New ‘Airline Crew’ by Axiata
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Downy Love In-store Scent Tester
MAS Search Programme
The Rookie Nokia
Boom, Shake, Shake, Shake the tree!
DiGi Bola! Bola! Bola! Living in a Billboard
Pioneering Search Segmentation
FRISO Captures the Holy Grail of Targeting
‘Turnoodling’ Minorities into Big Business
Protomalt Story… as told by Celebritries
You have 60 Seconds to Increase Sales
MILO Ambushes Official World Cup Sponsors
DiGi Bola! Bola! Bola! Living in a Billboard
The Clash of the Titans with 100plus Football Xtreme
WorldCard wins Prestige via Coffee Conversations
Receipt Stories
Chipsmore Stole Readers Attention!
SAMSUNG 2 Door Lifts
The Amazing Race Asia drives Awareness and Brand values across Asia
First Ever Reality Show On Print
World Cup the 3D Way by SAMSUNG
The Amazing Supercow Saves the Kids
Attract Interest Standard Chartered
TM Paints the Future with Upin & Ipin
NIKE Writes the Future of Malaysian Football
Planers Foursquare up to Harian Metro
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
HSBC went against financial norm to win Malays in ‘8 Bulan’
Capturing smokers when it matters
Groceries in Style with HSBC
Staying Awake with Brand’s This Chinese New Year
The Amazing YES! SUPERCOW VS BUDGET DEMON
Wanita Gemilang SK-II
How 10 Mobile Trucks Contributed to 10% of the Sales
Tesco “Pump it” Riders
Something to Feel Good About Panasonic
Winning all the way with Generasi Hebat
NIKE Mercurials’s SPEED to Success
Going Places with CIMB FOREX ATM
Cool Banners Advise as per Weather Outside
Radio Djs Tune Listerns into health
Romancing Your Man With Closer Intimacy
Sunlight helps revive popular Malay tradition!
Hand painted billboards for sustainability
Winning All the Way with Generasi Hebat
The un-Official FIFA 2010 Sponsor
Love (almost) Don’t Cost Anything
How MAGGI Captured the Hearts of the Penangites
A Wolrd Paints A Thousand Motivations
The Lion King
Reaching for Neslac Excella Gold with “My Child, My Star”
MSN Travel Sponsorship
DISNEY So Syok
Staying Awake with Brand’s this Chinese New Year
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Making Search Young and Hip
Invasion of the Avatars
Malaysia raises the largest ‘Yum Seng of Milk’
Berocca Speed Math Elevator
Share The Moment & Detik Bersama Handycam
BannerCam Turns your Baby into a Superstar