2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Crowning the Craziest Curry Fan!
The Clash of the Titans with 100plus Football Xtreme
Anda Jawab Kami Bayar 3 Sen
Going Places with CIMB Forex ATM
Invasion of the Avatars
Unleashing the “Tiger” in the Social World
Cool Banners Advise as per Weather Outside
Winning Malaysian Hearts
The un-Official FIFA 2010 Sponsor
See things from your Kids POV
How TuneTalk Allies with 7-11 to seize Market Share
World Cup the 3D Way by SAMSUNG
BMW 5 Series Seeks SME Success
NIKE Unleashes A Passion For Running In Youth
Attract Interest Standard Chartered
Boom, Shake, Shake, Shake the tree!
The Hybrid Chauffeur
Erra Becomes a Soul Sister to Mommies
HSBC ‘Hijacked’ The Malaysian Megasale
Berocca Speed Math Elevator
Spend with Visa Debit Card
Winning all the way with Generasi Hebat
Protomalt Story… as told by Celebritries
DIGI – Get Inside Music
MSN Travel Sponsorship
Wanita Gemilang SK-II
The Mobile Connection with Showrooms
Winning All the Way with Generasi Hebat
The Amazing Supercow Saves the Kids
Astro 368% more
The New ‘Airline Crew’ by Axiata
LUX “Mirror-mirror” in the Mag
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Love (almost) Don’t Cost Anything
CIMB Clicks OCTO, Beating the Odds
X-treme Eneergy Results In X-treme ROI
Reaching for Neslac Excella Gold with “My Child, My Star”
Sunlight helps revive popular Malay tradition!
DiGi Bola! Bola! Bola! Living in a Billboard
Targeted Marketing to Minorities
The Lion King
How 10 Mobile Trucks Contributed to 10% of the Sales
How a Partnership of Media giants turned a product launch into National News
Amma, I Love You Everyday
Dialing Up the Creative
Staying Awake with Brand’s This Chinese New Year
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
How We Created Multiplatform Content with just One Hit Song
Malaysian Mommies Flaunt their Bump
DIGI Big Boys Like Big Toys
Berocca Lifts Business Sales with Cents!
“AXE-Rated” Breaking News Wins Over Conservative Malays
Walking into Malaysian Hearts at Zero Cost
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Groceries in Style with HSBC
You have 60 Seconds to Increase Sales
Romancing Your Man With Closer Intimacy
Going Beyond Creative Buys
Tuning in to TUNE
MILO Ambushes Official World Cup Sponsors
Pioneering Search Segmentation
Tesco “Pump it” Riders
Augmented Reality Unlock Priceless Shopping Discoveries
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Malaysia raises the largest ‘Yum Seng of Milk’
Malaysia raises the largest ‘Yum Seng of Milk’
Dutch Lady Guides moms with custom TV Guide
Performance You Can See
Hand painted billboards for sustainability
DIGI Big Boys Like Big Toys
The Rookie Nokia
BannerCam Turns your Baby into a Superstar
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Tuning-In For A World Record
Playing Ball with a Monster
How MAGGI Captured the Hearts of the Penangites
Malaysians Go Puplylicious
FRISO Captures the Holy Grail of Targeting
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
DiGi Bola! Bola! Bola! Living in a Billboard
NIKE Writes the Future of Malaysian Football
Augmented Reality Unlocks Priceless Shopping Discoveries
Radio Djs Tune Listerns into health
Share The Moment & Detik Bersama Handycam
MAS Search Programme
Breaking the Last Taboo on Radio
Something to Feel Good About Panasonic
A World Record for Uniqlo
‘Turnoodling’ Minorities into Big Business
Mission Possible! Facebook the Mission. Live the Broadband Experience
DiGi Bola! Bola! Bola! Living in a Billboard
When Malaysian Men Saved Angelina
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
First Ever Reality Show On Print
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
What Berry Are You?
Baby KIKO Double Digit Growth
The Hybrid Chauffeur
How Maxis IPhone 4 Launch Became a National Story
SAMSUNG 2 Door Lifts
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Making Search Young and Hip
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Planers Foursquare up to Harian Metro
FORD Fiesta Beat-Boxed Into the Airwaves
TM Paints the Future with Upin & Ipin
When Social Met Search
Chipsmore Stole Readers Attention!
Downy Love In-store Scent Tester
A Wolrd Paints A Thousand Motivations
Receipt Stories
DISNEY So Syok
Dutch Lady brings alive the beautiful perspective of kids
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
NIKE Mercurials’s SPEED to Success
Prudential turns newspaper articles into sales tools
WorldCard wins Prestige via Coffee Conversations
Detik Bersama HANDYCAM
Going Places with CIMB FOREX ATM
The Amazing Race Asia drives Awareness and Brand values across Asia
A Korean Love Drama
Staying Awake with Brand’s this Chinese New Year
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
HSBC went against financial norm to win Malays in ‘8 Bulan’
Capturing smokers when it matters
The Amazing YES! SUPERCOW VS BUDGET DEMON