2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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BMW 5 Series Seeks SME Success
The Mobile Connection with Showrooms
Malaysians Go Puplylicious
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Hand painted billboards for sustainability
Winning all the way with Generasi Hebat
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
NIKE Writes the Future of Malaysian Football
Winning Malaysian Hearts
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Crowning the Craziest Curry Fan!
Dialing Up the Creative
How 10 Mobile Trucks Contributed to 10% of the Sales
Malaysia raises the largest ‘Yum Seng of Milk’
MAS Search Programme
Baby KIKO Double Digit Growth
Making Search Young and Hip
DIGI – Get Inside Music
How We Created Multiplatform Content with just One Hit Song
Something to Feel Good About Panasonic
“AXE-Rated” Breaking News Wins Over Conservative Malays
Spend with Visa Debit Card
The New ‘Airline Crew’ by Axiata
The Amazing YES! SUPERCOW VS BUDGET DEMON
Attract Interest Standard Chartered
A Wolrd Paints A Thousand Motivations
Prudential turns newspaper articles into sales tools
When Social Met Search
The Clash of the Titans with 100plus Football Xtreme
DiGi Bola! Bola! Bola! Living in a Billboard
Unleashing the “Tiger” in the Social World
How Fitnesse became the Big Winner with the Biggest Loser Asia?
X-treme Eneergy Results In X-treme ROI
Dutch Lady Guides moms with custom TV Guide
Detik Bersama HANDYCAM
Cool Banners Advise as per Weather Outside
TM Paints the Future with Upin & Ipin
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
HSBC went against financial norm to win Malays in ‘8 Bulan’
Chipsmore Stole Readers Attention!
Erra Becomes a Soul Sister to Mommies
Dutch Lady brings alive the beautiful perspective of kids
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
CIMB Clicks OCTO, Beating the Odds
Breaking the Last Taboo on Radio
Planers Foursquare up to Harian Metro
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
BannerCam Turns your Baby into a Superstar
SAMSUNG 2 Door Lifts
Protomalt Story… as told by Celebritries
DIGI Big Boys Like Big Toys
Winning All the Way with Generasi Hebat
DISNEY So Syok
Love (almost) Don’t Cost Anything
See things from your Kids POV
Invasion of the Avatars
Tesco “Pump it” Riders
FRISO Captures the Holy Grail of Targeting
DiGi Bola! Bola! Bola! Living in a Billboard
A World Record for Uniqlo
Astro 368% more
Walking into Malaysian Hearts at Zero Cost
DIGI Big Boys Like Big Toys
Receipt Stories
Sunlight helps revive popular Malay tradition!
‘Turnoodling’ Minorities into Big Business
What Berry Are You?
How Maxis IPhone 4 Launch Became a National Story
Tuning-In For A World Record
Going Places with CIMB FOREX ATM
Malaysia raises the largest ‘Yum Seng of Milk’
LUX “Mirror-mirror” in the Mag
A Korean Love Drama
The Rookie Nokia
Going Beyond Creative Buys
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
WorldCard wins Prestige via Coffee Conversations
The Amazing Race Asia drives Awareness and Brand values across Asia
How a Partnership of Media giants turned a product launch into National News
The Hybrid Chauffeur
First Ever Reality Show On Print
When Malaysian Men Saved Angelina
Downy Love In-store Scent Tester
Amma, I Love You Everyday
The Amazing Supercow Saves the Kids
Radio Djs Tune Listerns into health
DiGi Bola! Bola! Bola! Living in a Billboard
Staying Awake with Brand’s this Chinese New Year
You have 60 Seconds to Increase Sales
HSBC ‘Hijacked’ The Malaysian Megasale
Share The Moment & Detik Bersama Handycam
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Staying Awake with Brand’s This Chinese New Year
How TuneTalk Allies with 7-11 to seize Market Share
Malaysian Mommies Flaunt their Bump
NIKE Unleashes A Passion For Running In Youth
Berocca Lifts Business Sales with Cents!
Pioneering Search Segmentation
Romancing Your Man With Closer Intimacy
Wanita Gemilang SK-II
Capturing smokers when it matters
Augmented Reality Unlocks Priceless Shopping Discoveries
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Berocca Speed Math Elevator
MILO Ambushes Official World Cup Sponsors
FORD Fiesta Beat-Boxed Into the Airwaves
Anda Jawab Kami Bayar 3 Sen
NIKE Mercurials’s SPEED to Success
Reaching for Neslac Excella Gold with “My Child, My Star”
Groceries in Style with HSBC
Boom, Shake, Shake, Shake the tree!
MSN Travel Sponsorship
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Targeted Marketing to Minorities
World Cup the 3D Way by SAMSUNG
The Lion King
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Performance You Can See
Tuning in to TUNE
Going Places with CIMB Forex ATM
Mission Possible! Facebook the Mission. Live the Broadband Experience
The Hybrid Chauffeur
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
How MAGGI Captured the Hearts of the Penangites
Playing Ball with a Monster
Augmented Reality Unlock Priceless Shopping Discoveries
The un-Official FIFA 2010 Sponsor