2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
The Hybrid Chauffeur
Detik Bersama HANDYCAM
DiGi Bola! Bola! Bola! Living in a Billboard
BMW 5 Series Seeks SME Success
Sunlight helps revive popular Malay tradition!
See things from your Kids POV
Playing Ball with a Monster
DISNEY So Syok
Tuning in to TUNE
‘Turnoodling’ Minorities into Big Business
Making Search Young and Hip
Astro 368% more
Malaysia raises the largest ‘Yum Seng of Milk’
BannerCam Turns your Baby into a Superstar
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Tuning-In For A World Record
You have 60 Seconds to Increase Sales
World Cup the 3D Way by SAMSUNG
A World Record for Uniqlo
Malaysians Go Puplylicious
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Anda Jawab Kami Bayar 3 Sen
Erra Becomes a Soul Sister to Mommies
Hand painted billboards for sustainability
Boom, Shake, Shake, Shake the tree!
Walking into Malaysian Hearts at Zero Cost
CIMB Clicks OCTO, Beating the Odds
Augmented Reality Unlocks Priceless Shopping Discoveries
The Amazing Race Asia drives Awareness and Brand values across Asia
Malaysian Mommies Flaunt their Bump
How We Created Multiplatform Content with just One Hit Song
MSN Travel Sponsorship
Dutch Lady brings alive the beautiful perspective of kids
DIGI – Get Inside Music
Berocca Speed Math Elevator
How Maxis IPhone 4 Launch Became a National Story
WorldCard wins Prestige via Coffee Conversations
The Clash of the Titans with 100plus Football Xtreme
Protomalt Story… as told by Celebritries
Downy Love In-store Scent Tester
Going Beyond Creative Buys
Wanita Gemilang SK-II
Tesco “Pump it” Riders
Dialing Up the Creative
Crowning the Craziest Curry Fan!
TM Paints the Future with Upin & Ipin
Going Places with CIMB FOREX ATM
How 10 Mobile Trucks Contributed to 10% of the Sales
How MAGGI Captured the Hearts of the Penangites
How We Got Malaysians To Drink 23 Million More Cups of MIlo
A Korean Love Drama
The un-Official FIFA 2010 Sponsor
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Winning Malaysian Hearts
FORD Fiesta Beat-Boxed Into the Airwaves
The Hybrid Chauffeur
MILO Ambushes Official World Cup Sponsors
LUX “Mirror-mirror” in the Mag
Attract Interest Standard Chartered
Winning all the way with Generasi Hebat
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Cool Banners Advise as per Weather Outside
Romancing Your Man With Closer Intimacy
HSBC went against financial norm to win Malays in ‘8 Bulan’
A Wolrd Paints A Thousand Motivations
NIKE Mercurials’s SPEED to Success
FRISO Captures the Holy Grail of Targeting
Breaking the Last Taboo on Radio
Spend with Visa Debit Card
Performance You Can See
The Amazing Supercow Saves the Kids
Going Places with CIMB Forex ATM
Mission Possible! Facebook the Mission. Live the Broadband Experience
Dutch Lady Guides moms with custom TV Guide
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Share The Moment & Detik Bersama Handycam
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
NIKE Unleashes A Passion For Running In Youth
Pioneering Search Segmentation
DIGI Big Boys Like Big Toys
The Rookie Nokia
Baby KIKO Double Digit Growth
HSBC ‘Hijacked’ The Malaysian Megasale
The Lion King
What Berry Are You?
Love (almost) Don’t Cost Anything
Augmented Reality Unlock Priceless Shopping Discoveries
Winning All the Way with Generasi Hebat
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Prudential turns newspaper articles into sales tools
DIGI Big Boys Like Big Toys
Receipt Stories
Malaysia raises the largest ‘Yum Seng of Milk’
Amma, I Love You Everyday
Chipsmore Stole Readers Attention!
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Invasion of the Avatars
Reaching for Neslac Excella Gold with “My Child, My Star”
DiGi Bola! Bola! Bola! Living in a Billboard
Planers Foursquare up to Harian Metro
Staying Awake with Brand’s this Chinese New Year
“AXE-Rated” Breaking News Wins Over Conservative Malays
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
How TuneTalk Allies with 7-11 to seize Market Share
NIKE Writes the Future of Malaysian Football
SAMSUNG 2 Door Lifts
Something to Feel Good About Panasonic
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
When Malaysian Men Saved Angelina
DiGi Bola! Bola! Bola! Living in a Billboard
Berocca Lifts Business Sales with Cents!
How Fitnesse became the Big Winner with the Biggest Loser Asia?
When Social Met Search
Groceries in Style with HSBC
How a Partnership of Media giants turned a product launch into National News
The Mobile Connection with Showrooms
Capturing smokers when it matters
The New ‘Airline Crew’ by Axiata
X-treme Eneergy Results In X-treme ROI
Unleashing the “Tiger” in the Social World
The Amazing YES! SUPERCOW VS BUDGET DEMON
Radio Djs Tune Listerns into health
Staying Awake with Brand’s This Chinese New Year
MAS Search Programme
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
First Ever Reality Show On Print
Targeted Marketing to Minorities