2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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The Amazing YES! SUPERCOW VS BUDGET DEMON
NIKE Unleashes A Passion For Running In Youth
BannerCam Turns your Baby into a Superstar
Going Places with CIMB FOREX ATM
MSN Travel Sponsorship
DiGi Bola! Bola! Bola! Living in a Billboard
Pioneering Search Segmentation
DiGi Bola! Bola! Bola! Living in a Billboard
Chipsmore Stole Readers Attention!
Going Beyond Creative Buys
Groceries in Style with HSBC
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
BMW 5 Series Seeks SME Success
“AXE-Rated” Breaking News Wins Over Conservative Malays
What Berry Are You?
Detik Bersama HANDYCAM
HSBC went against financial norm to win Malays in ‘8 Bulan’
DIGI – Get Inside Music
The Mobile Connection with Showrooms
Sunlight helps revive popular Malay tradition!
The un-Official FIFA 2010 Sponsor
Something to Feel Good About Panasonic
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Malaysian Mommies Flaunt their Bump
Share The Moment & Detik Bersama Handycam
The Amazing Supercow Saves the Kids
Wanita Gemilang SK-II
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
The Clash of the Titans with 100plus Football Xtreme
Dutch Lady brings alive the beautiful perspective of kids
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Tuning-In For A World Record
Making Search Young and Hip
You have 60 Seconds to Increase Sales
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
See things from your Kids POV
Baby KIKO Double Digit Growth
Astro 368% more
Staying Awake with Brand’s this Chinese New Year
SAMSUNG 2 Door Lifts
Spend with Visa Debit Card
Breaking the Last Taboo on Radio
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Augmented Reality Unlock Priceless Shopping Discoveries
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
The Lion King
DISNEY So Syok
How a Partnership of Media giants turned a product launch into National News
DiGi Bola! Bola! Bola! Living in a Billboard
How Maxis IPhone 4 Launch Became a National Story
LUX “Mirror-mirror” in the Mag
MAS Search Programme
Cool Banners Advise as per Weather Outside
How We Created Multiplatform Content with just One Hit Song
NIKE Mercurials’s SPEED to Success
When Malaysian Men Saved Angelina
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
The New ‘Airline Crew’ by Axiata
First Ever Reality Show On Print
Going Places with CIMB Forex ATM
Capturing smokers when it matters
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Performance You Can See
Staying Awake with Brand’s This Chinese New Year
Anda Jawab Kami Bayar 3 Sen
Dutch Lady Guides moms with custom TV Guide
A World Record for Uniqlo
When Social Met Search
Playing Ball with a Monster
FRISO Captures the Holy Grail of Targeting
Receipt Stories
Winning All the Way with Generasi Hebat
Malaysia raises the largest ‘Yum Seng of Milk’
Love (almost) Don’t Cost Anything
Malaysians Go Puplylicious
World Cup the 3D Way by SAMSUNG
HSBC ‘Hijacked’ The Malaysian Megasale
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
A Wolrd Paints A Thousand Motivations
The Rookie Nokia
NIKE Writes the Future of Malaysian Football
Malaysia raises the largest ‘Yum Seng of Milk’
How 10 Mobile Trucks Contributed to 10% of the Sales
Unleashing the “Tiger” in the Social World
Winning all the way with Generasi Hebat
The Hybrid Chauffeur
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Tesco “Pump it” Riders
TM Paints the Future with Upin & Ipin
Walking into Malaysian Hearts at Zero Cost
Winning Malaysian Hearts
WorldCard wins Prestige via Coffee Conversations
Romancing Your Man With Closer Intimacy
Planers Foursquare up to Harian Metro
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
CIMB Clicks OCTO, Beating the Odds
Crowning the Craziest Curry Fan!
Dialing Up the Creative
Augmented Reality Unlocks Priceless Shopping Discoveries
Radio Djs Tune Listerns into health
Berocca Speed Math Elevator
Mission Possible! Facebook the Mission. Live the Broadband Experience
How TuneTalk Allies with 7-11 to seize Market Share
Reaching for Neslac Excella Gold with “My Child, My Star”
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Hand painted billboards for sustainability
Boom, Shake, Shake, Shake the tree!
Prudential turns newspaper articles into sales tools
Attract Interest Standard Chartered
‘Turnoodling’ Minorities into Big Business
A Korean Love Drama
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
DIGI Big Boys Like Big Toys
Tuning in to TUNE
The Hybrid Chauffeur
Erra Becomes a Soul Sister to Mommies
Targeted Marketing to Minorities
X-treme Eneergy Results In X-treme ROI
Downy Love In-store Scent Tester
Amma, I Love You Everyday
The Amazing Race Asia drives Awareness and Brand values across Asia
Invasion of the Avatars
How MAGGI Captured the Hearts of the Penangites
Berocca Lifts Business Sales with Cents!
Protomalt Story… as told by Celebritries
MILO Ambushes Official World Cup Sponsors
DIGI Big Boys Like Big Toys
FORD Fiesta Beat-Boxed Into the Airwaves