2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
See things from your Kids POV
Dialing Up the Creative
Malaysians Go Puplylicious
‘Turnoodling’ Minorities into Big Business
“AXE-Rated” Breaking News Wins Over Conservative Malays
Something to Feel Good About Panasonic
Tuning-In For A World Record
DIGI – Get Inside Music
The un-Official FIFA 2010 Sponsor
Going Places with CIMB Forex ATM
HSBC ‘Hijacked’ The Malaysian Megasale
Downy Love In-store Scent Tester
DISNEY So Syok
Planers Foursquare up to Harian Metro
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Unleashing the “Tiger” in the Social World
Staying Awake with Brand’s This Chinese New Year
Groceries in Style with HSBC
When Social Met Search
You have 60 Seconds to Increase Sales
Targeted Marketing to Minorities
A World Record for Uniqlo
CIMB Clicks OCTO, Beating the Odds
Anda Jawab Kami Bayar 3 Sen
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Malaysia raises the largest ‘Yum Seng of Milk’
Walking into Malaysian Hearts at Zero Cost
The Hybrid Chauffeur
When Malaysian Men Saved Angelina
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
NIKE Unleashes A Passion For Running In Youth
Dutch Lady brings alive the beautiful perspective of kids
MILO Ambushes Official World Cup Sponsors
Detik Bersama HANDYCAM
DiGi Bola! Bola! Bola! Living in a Billboard
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
The Amazing Race Asia drives Awareness and Brand values across Asia
Cool Banners Advise as per Weather Outside
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Tesco “Pump it” Riders
Winning all the way with Generasi Hebat
Receipt Stories
Wanita Gemilang SK-II
MSN Travel Sponsorship
The Rookie Nokia
Astro 368% more
Amma, I Love You Everyday
Share The Moment & Detik Bersama Handycam
BannerCam Turns your Baby into a Superstar
Winning All the Way with Generasi Hebat
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Chipsmore Stole Readers Attention!
The Mobile Connection with Showrooms
How Fitnesse became the Big Winner with the Biggest Loser Asia?
How Maxis IPhone 4 Launch Became a National Story
Augmented Reality Unlocks Priceless Shopping Discoveries
How MAGGI Captured the Hearts of the Penangites
The Lion King
Boom, Shake, Shake, Shake the tree!
World Cup the 3D Way by SAMSUNG
The New ‘Airline Crew’ by Axiata
DIGI Big Boys Like Big Toys
Prudential turns newspaper articles into sales tools
The Hybrid Chauffeur
Sunlight helps revive popular Malay tradition!
A Korean Love Drama
Winning Malaysian Hearts
FRISO Captures the Holy Grail of Targeting
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Berocca Speed Math Elevator
Capturing smokers when it matters
Baby KIKO Double Digit Growth
Breaking the Last Taboo on Radio
Erra Becomes a Soul Sister to Mommies
Love (almost) Don’t Cost Anything
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Staying Awake with Brand’s this Chinese New Year
Protomalt Story… as told by Celebritries
BMW 5 Series Seeks SME Success
DIGI Big Boys Like Big Toys
Malaysia raises the largest ‘Yum Seng of Milk’
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Going Beyond Creative Buys
Mission Possible! Facebook the Mission. Live the Broadband Experience
Crowning the Craziest Curry Fan!
Tuning in to TUNE
LUX “Mirror-mirror” in the Mag
How a Partnership of Media giants turned a product launch into National News
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
SAMSUNG 2 Door Lifts
How We Created Multiplatform Content with just One Hit Song
The Amazing YES! SUPERCOW VS BUDGET DEMON
The Clash of the Titans with 100plus Football Xtreme
Playing Ball with a Monster
Dutch Lady Guides moms with custom TV Guide
NIKE Mercurials’s SPEED to Success
First Ever Reality Show On Print
Hand painted billboards for sustainability
What Berry Are You?
Reaching for Neslac Excella Gold with “My Child, My Star”
Performance You Can See
NIKE Writes the Future of Malaysian Football
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
DiGi Bola! Bola! Bola! Living in a Billboard
TM Paints the Future with Upin & Ipin
X-treme Eneergy Results In X-treme ROI
Invasion of the Avatars
Going Places with CIMB FOREX ATM
Malaysian Mommies Flaunt their Bump
Augmented Reality Unlock Priceless Shopping Discoveries
Making Search Young and Hip
DiGi Bola! Bola! Bola! Living in a Billboard
FORD Fiesta Beat-Boxed Into the Airwaves
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Berocca Lifts Business Sales with Cents!
MAS Search Programme
Attract Interest Standard Chartered
Spend with Visa Debit Card
How TuneTalk Allies with 7-11 to seize Market Share
How 10 Mobile Trucks Contributed to 10% of the Sales
HSBC went against financial norm to win Malays in ‘8 Bulan’
A Wolrd Paints A Thousand Motivations
How We Got Malaysians To Drink 23 Million More Cups of MIlo
The Amazing Supercow Saves the Kids
WorldCard wins Prestige via Coffee Conversations
Radio Djs Tune Listerns into health
Romancing Your Man With Closer Intimacy
Pioneering Search Segmentation