2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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LUX “Mirror-mirror” in the Mag
Sunlight helps revive popular Malay tradition!
Tesco “Pump it” Riders
Going Places with CIMB FOREX ATM
Winning All the Way with Generasi Hebat
When Social Met Search
HSBC went against financial norm to win Malays in ‘8 Bulan’
How a Partnership of Media giants turned a product launch into National News
When Malaysian Men Saved Angelina
BannerCam Turns your Baby into a Superstar
Breaking the Last Taboo on Radio
DIGI Big Boys Like Big Toys
Tuning in to TUNE
Winning all the way with Generasi Hebat
Malaysian Mommies Flaunt their Bump
NIKE Writes the Future of Malaysian Football
DiGi Bola! Bola! Bola! Living in a Billboard
X-treme Eneergy Results In X-treme ROI
How We Created Multiplatform Content with just One Hit Song
The Clash of the Titans with 100plus Football Xtreme
DiGi Bola! Bola! Bola! Living in a Billboard
Amma, I Love You Everyday
The Hybrid Chauffeur
Planers Foursquare up to Harian Metro
Dialing Up the Creative
World Cup the 3D Way by SAMSUNG
Pioneering Search Segmentation
DIGI Big Boys Like Big Toys
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
NIKE Mercurials’s SPEED to Success
The un-Official FIFA 2010 Sponsor
Anda Jawab Kami Bayar 3 Sen
Detik Bersama HANDYCAM
‘Turnoodling’ Minorities into Big Business
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Share The Moment & Detik Bersama Handycam
DISNEY So Syok
“AXE-Rated” Breaking News Wins Over Conservative Malays
Groceries in Style with HSBC
Reaching for Neslac Excella Gold with “My Child, My Star”
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Something to Feel Good About Panasonic
Tuning-In For A World Record
DIGI – Get Inside Music
CIMB Clicks OCTO, Beating the Odds
Romancing Your Man With Closer Intimacy
TM Paints the Future with Upin & Ipin
Downy Love In-store Scent Tester
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Malaysians Go Puplylicious
FORD Fiesta Beat-Boxed Into the Airwaves
Crowning the Craziest Curry Fan!
How 10 Mobile Trucks Contributed to 10% of the Sales
Mission Possible! Facebook the Mission. Live the Broadband Experience
Winning Malaysian Hearts
Dutch Lady brings alive the beautiful perspective of kids
Radio Djs Tune Listerns into health
The Amazing Race Asia drives Awareness and Brand values across Asia
Love (almost) Don’t Cost Anything
The Hybrid Chauffeur
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Chipsmore Stole Readers Attention!
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Going Beyond Creative Buys
Staying Awake with Brand’s this Chinese New Year
Cool Banners Advise as per Weather Outside
The Amazing Supercow Saves the Kids
Baby KIKO Double Digit Growth
Receipt Stories
How Maxis IPhone 4 Launch Became a National Story
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Capturing smokers when it matters
How MAGGI Captured the Hearts of the Penangites
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
A Korean Love Drama
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Invasion of the Avatars
Erra Becomes a Soul Sister to Mommies
Malaysia raises the largest ‘Yum Seng of Milk’
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Attract Interest Standard Chartered
Boom, Shake, Shake, Shake the tree!
FRISO Captures the Holy Grail of Targeting
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
MAS Search Programme
Staying Awake with Brand’s This Chinese New Year
Protomalt Story… as told by Celebritries
Berocca Speed Math Elevator
Wanita Gemilang SK-II
Walking into Malaysian Hearts at Zero Cost
The Mobile Connection with Showrooms
WorldCard wins Prestige via Coffee Conversations
The Amazing YES! SUPERCOW VS BUDGET DEMON
Augmented Reality Unlock Priceless Shopping Discoveries
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
The Lion King
What Berry Are You?
A World Record for Uniqlo
NIKE Unleashes A Passion For Running In Youth
BMW 5 Series Seeks SME Success
SAMSUNG 2 Door Lifts
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Astro 368% more
HSBC ‘Hijacked’ The Malaysian Megasale
Unleashing the “Tiger” in the Social World
You have 60 Seconds to Increase Sales
MILO Ambushes Official World Cup Sponsors
Going Places with CIMB Forex ATM
Dutch Lady Guides moms with custom TV Guide
A Wolrd Paints A Thousand Motivations
Malaysia raises the largest ‘Yum Seng of Milk’
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Hand painted billboards for sustainability
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
See things from your Kids POV
The Rookie Nokia
First Ever Reality Show On Print
Targeted Marketing to Minorities
MSN Travel Sponsorship
Berocca Lifts Business Sales with Cents!
Augmented Reality Unlocks Priceless Shopping Discoveries
Playing Ball with a Monster
Making Search Young and Hip
DiGi Bola! Bola! Bola! Living in a Billboard
Spend with Visa Debit Card
Performance You Can See
How TuneTalk Allies with 7-11 to seize Market Share
The New ‘Airline Crew’ by Axiata
Prudential turns newspaper articles into sales tools