2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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NIKE Mercurials’s SPEED to Success
Malaysians Go Puplylicious
FRISO Captures the Holy Grail of Targeting
WorldCard wins Prestige via Coffee Conversations
You have 60 Seconds to Increase Sales
HSBC went against financial norm to win Malays in ‘8 Bulan’
CIMB Clicks OCTO, Beating the Odds
Performance You Can See
HSBC ‘Hijacked’ The Malaysian Megasale
The Mobile Connection with Showrooms
Crowning the Craziest Curry Fan!
Augmented Reality Unlocks Priceless Shopping Discoveries
How Maxis IPhone 4 Launch Became a National Story
How We Got Malaysians To Drink 23 Million More Cups of MIlo
MILO Ambushes Official World Cup Sponsors
Berocca Speed Math Elevator
Radio Djs Tune Listerns into health
A Wolrd Paints A Thousand Motivations
Spend with Visa Debit Card
How a Partnership of Media giants turned a product launch into National News
Sunlight helps revive popular Malay tradition!
Winning Malaysian Hearts
LUX “Mirror-mirror” in the Mag
The Hybrid Chauffeur
Pioneering Search Segmentation
Tesco “Pump it” Riders
DIGI – Get Inside Music
MSN Travel Sponsorship
FORD Fiesta Beat-Boxed Into the Airwaves
NIKE Writes the Future of Malaysian Football
NIKE Unleashes A Passion For Running In Youth
The Amazing YES! SUPERCOW VS BUDGET DEMON
DiGi Bola! Bola! Bola! Living in a Billboard
Hand painted billboards for sustainability
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
How MAGGI Captured the Hearts of the Penangites
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
How We Created Multiplatform Content with just One Hit Song
BannerCam Turns your Baby into a Superstar
Boom, Shake, Shake, Shake the tree!
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
MAS Search Programme
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Groceries in Style with HSBC
The un-Official FIFA 2010 Sponsor
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Augmented Reality Unlock Priceless Shopping Discoveries
Going Places with CIMB FOREX ATM
When Malaysian Men Saved Angelina
Wanita Gemilang SK-II
A Korean Love Drama
X-treme Eneergy Results In X-treme ROI
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Unleashing the “Tiger” in the Social World
What Berry Are You?
The Amazing Supercow Saves the Kids
Winning all the way with Generasi Hebat
The Lion King
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Invasion of the Avatars
Reaching for Neslac Excella Gold with “My Child, My Star”
See things from your Kids POV
Dutch Lady Guides moms with custom TV Guide
Going Beyond Creative Buys
Planers Foursquare up to Harian Metro
Amma, I Love You Everyday
Share The Moment & Detik Bersama Handycam
The Clash of the Titans with 100plus Football Xtreme
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Dialing Up the Creative
Going Places with CIMB Forex ATM
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Tuning in to TUNE
Astro 368% more
The New ‘Airline Crew’ by Axiata
How 10 Mobile Trucks Contributed to 10% of the Sales
Winning All the Way with Generasi Hebat
Attract Interest Standard Chartered
BMW 5 Series Seeks SME Success
DIGI Big Boys Like Big Toys
How TuneTalk Allies with 7-11 to seize Market Share
Malaysia raises the largest ‘Yum Seng of Milk’
Anda Jawab Kami Bayar 3 Sen
Chipsmore Stole Readers Attention!
Making Search Young and Hip
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Something to Feel Good About Panasonic
Berocca Lifts Business Sales with Cents!
When Social Met Search
Capturing smokers when it matters
Breaking the Last Taboo on Radio
Protomalt Story… as told by Celebritries
The Rookie Nokia
DIGI Big Boys Like Big Toys
The Hybrid Chauffeur
Malaysia raises the largest ‘Yum Seng of Milk’
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Dutch Lady brings alive the beautiful perspective of kids
Playing Ball with a Monster
Staying Awake with Brand’s This Chinese New Year
Malaysian Mommies Flaunt their Bump
“AXE-Rated” Breaking News Wins Over Conservative Malays
The Amazing Race Asia drives Awareness and Brand values across Asia
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Mission Possible! Facebook the Mission. Live the Broadband Experience
Baby KIKO Double Digit Growth
DISNEY So Syok
First Ever Reality Show On Print
Downy Love In-store Scent Tester
Romancing Your Man With Closer Intimacy
TM Paints the Future with Upin & Ipin
Detik Bersama HANDYCAM
Erra Becomes a Soul Sister to Mommies
A World Record for Uniqlo
Walking into Malaysian Hearts at Zero Cost
Targeted Marketing to Minorities
Receipt Stories
Cool Banners Advise as per Weather Outside
Tuning-In For A World Record
‘Turnoodling’ Minorities into Big Business
Love (almost) Don’t Cost Anything
World Cup the 3D Way by SAMSUNG
DiGi Bola! Bola! Bola! Living in a Billboard
Staying Awake with Brand’s this Chinese New Year
DiGi Bola! Bola! Bola! Living in a Billboard
Prudential turns newspaper articles into sales tools
SAMSUNG 2 Door Lifts
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing