2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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When Social Met Search
Malaysia raises the largest ‘Yum Seng of Milk’
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Pioneering Search Segmentation
Erra Becomes a Soul Sister to Mommies
Tuning in to TUNE
The Rookie Nokia
MILO Ambushes Official World Cup Sponsors
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Attract Interest Standard Chartered
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Targeted Marketing to Minorities
SAMSUNG 2 Door Lifts
Tuning-In For A World Record
The Lion King
How MAGGI Captured the Hearts of the Penangites
Breaking the Last Taboo on Radio
NIKE Unleashes A Passion For Running In Youth
MSN Travel Sponsorship
Winning Malaysian Hearts
Unleashing the “Tiger” in the Social World
Malaysians Go Puplylicious
Augmented Reality Unlocks Priceless Shopping Discoveries
Capturing smokers when it matters
X-treme Eneergy Results In X-treme ROI
DiGi Bola! Bola! Bola! Living in a Billboard
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
DIGI – Get Inside Music
Malaysian Mommies Flaunt their Bump
How 10 Mobile Trucks Contributed to 10% of the Sales
Dutch Lady Guides moms with custom TV Guide
Prudential turns newspaper articles into sales tools
Performance You Can See
Malaysia raises the largest ‘Yum Seng of Milk’
Winning all the way with Generasi Hebat
The Mobile Connection with Showrooms
Romancing Your Man With Closer Intimacy
The New ‘Airline Crew’ by Axiata
Detik Bersama HANDYCAM
Sunlight helps revive popular Malay tradition!
See things from your Kids POV
Downy Love In-store Scent Tester
HSBC ‘Hijacked’ The Malaysian Megasale
The Amazing Race Asia drives Awareness and Brand values across Asia
DISNEY So Syok
Hand painted billboards for sustainability
What Berry Are You?
A Wolrd Paints A Thousand Motivations
How TuneTalk Allies with 7-11 to seize Market Share
TM Paints the Future with Upin & Ipin
Winning All the Way with Generasi Hebat
Going Beyond Creative Buys
Love (almost) Don’t Cost Anything
Amma, I Love You Everyday
Walking into Malaysian Hearts at Zero Cost
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Going Places with CIMB Forex ATM
The Hybrid Chauffeur
“AXE-Rated” Breaking News Wins Over Conservative Malays
Invasion of the Avatars
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
WorldCard wins Prestige via Coffee Conversations
Augmented Reality Unlock Priceless Shopping Discoveries
The Hybrid Chauffeur
FORD Fiesta Beat-Boxed Into the Airwaves
Crowning the Craziest Curry Fan!
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
BMW 5 Series Seeks SME Success
Staying Awake with Brand’s This Chinese New Year
DIGI Big Boys Like Big Toys
The Amazing YES! SUPERCOW VS BUDGET DEMON
How We Created Multiplatform Content with just One Hit Song
Anda Jawab Kami Bayar 3 Sen
Dutch Lady brings alive the beautiful perspective of kids
FRISO Captures the Holy Grail of Targeting
NIKE Writes the Future of Malaysian Football
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Mission Possible! Facebook the Mission. Live the Broadband Experience
Planers Foursquare up to Harian Metro
Protomalt Story… as told by Celebritries
Something to Feel Good About Panasonic
MAS Search Programme
A World Record for Uniqlo
Wanita Gemilang SK-II
The Amazing Supercow Saves the Kids
Dialing Up the Creative
Boom, Shake, Shake, Shake the tree!
DiGi Bola! Bola! Bola! Living in a Billboard
Going Places with CIMB FOREX ATM
When Malaysian Men Saved Angelina
The Clash of the Titans with 100plus Football Xtreme
Astro 368% more
Staying Awake with Brand’s this Chinese New Year
Spend with Visa Debit Card
You have 60 Seconds to Increase Sales
Reaching for Neslac Excella Gold with “My Child, My Star”
NIKE Mercurials’s SPEED to Success
BannerCam Turns your Baby into a Superstar
Receipt Stories
Berocca Lifts Business Sales with Cents!
First Ever Reality Show On Print
DiGi Bola! Bola! Bola! Living in a Billboard
Playing Ball with a Monster
Groceries in Style with HSBC
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
How a Partnership of Media giants turned a product launch into National News
HSBC went against financial norm to win Malays in ‘8 Bulan’
Cool Banners Advise as per Weather Outside
How Maxis IPhone 4 Launch Became a National Story
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
A Korean Love Drama
The un-Official FIFA 2010 Sponsor
Chipsmore Stole Readers Attention!
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
‘Turnoodling’ Minorities into Big Business
World Cup the 3D Way by SAMSUNG
Making Search Young and Hip
Share The Moment & Detik Bersama Handycam
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Berocca Speed Math Elevator
LUX “Mirror-mirror” in the Mag
Radio Djs Tune Listerns into health
Tesco “Pump it” Riders
DIGI Big Boys Like Big Toys
Baby KIKO Double Digit Growth
CIMB Clicks OCTO, Beating the Odds