2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Something to Feel Good About Panasonic
Tuning in to TUNE
When Malaysian Men Saved Angelina
Radio Djs Tune Listerns into health
A Korean Love Drama
Tesco “Pump it” Riders
BMW 5 Series Seeks SME Success
Malaysia raises the largest ‘Yum Seng of Milk’
Downy Love In-store Scent Tester
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
First Ever Reality Show On Print
Romancing Your Man With Closer Intimacy
MAS Search Programme
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Dialing Up the Creative
Spend with Visa Debit Card
Targeted Marketing to Minorities
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
DISNEY So Syok
The Clash of the Titans with 100plus Football Xtreme
LUX “Mirror-mirror” in the Mag
‘Turnoodling’ Minorities into Big Business
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
FORD Fiesta Beat-Boxed Into the Airwaves
FRISO Captures the Holy Grail of Targeting
NIKE Unleashes A Passion For Running In Youth
Dutch Lady brings alive the beautiful perspective of kids
Groceries in Style with HSBC
What Berry Are You?
Prudential turns newspaper articles into sales tools
When Social Met Search
Berocca Speed Math Elevator
MILO Ambushes Official World Cup Sponsors
WorldCard wins Prestige via Coffee Conversations
Staying Awake with Brand’s This Chinese New Year
Walking into Malaysian Hearts at Zero Cost
“AXE-Rated” Breaking News Wins Over Conservative Malays
Staying Awake with Brand’s this Chinese New Year
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Boom, Shake, Shake, Shake the tree!
Mission Possible! Facebook the Mission. Live the Broadband Experience
Hand painted billboards for sustainability
How 10 Mobile Trucks Contributed to 10% of the Sales
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
See things from your Kids POV
DIGI Big Boys Like Big Toys
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Winning all the way with Generasi Hebat
Berocca Lifts Business Sales with Cents!
HSBC went against financial norm to win Malays in ‘8 Bulan’
The Hybrid Chauffeur
The Hybrid Chauffeur
DIGI Big Boys Like Big Toys
Tuning-In For A World Record
Love (almost) Don’t Cost Anything
Sunlight helps revive popular Malay tradition!
World Cup the 3D Way by SAMSUNG
NIKE Mercurials’s SPEED to Success
Astro 368% more
MSN Travel Sponsorship
How MAGGI Captured the Hearts of the Penangites
Anda Jawab Kami Bayar 3 Sen
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Wanita Gemilang SK-II
Capturing smokers when it matters
Malaysians Go Puplylicious
Malaysian Mommies Flaunt their Bump
Malaysia raises the largest ‘Yum Seng of Milk’
Winning Malaysian Hearts
Reaching for Neslac Excella Gold with “My Child, My Star”
TM Paints the Future with Upin & Ipin
Going Beyond Creative Buys
The Rookie Nokia
The New ‘Airline Crew’ by Axiata
Augmented Reality Unlocks Priceless Shopping Discoveries
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
A World Record for Uniqlo
Planers Foursquare up to Harian Metro
CIMB Clicks OCTO, Beating the Odds
Going Places with CIMB Forex ATM
The Amazing Supercow Saves the Kids
Share The Moment & Detik Bersama Handycam
Winning All the Way with Generasi Hebat
X-treme Eneergy Results In X-treme ROI
Crowning the Craziest Curry Fan!
Baby KIKO Double Digit Growth
Receipt Stories
How a Partnership of Media giants turned a product launch into National News
Detik Bersama HANDYCAM
Chipsmore Stole Readers Attention!
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
How We Created Multiplatform Content with just One Hit Song
The Lion King
The Amazing Race Asia drives Awareness and Brand values across Asia
How Maxis IPhone 4 Launch Became a National Story
The Amazing YES! SUPERCOW VS BUDGET DEMON
Attract Interest Standard Chartered
DiGi Bola! Bola! Bola! Living in a Billboard
NIKE Writes the Future of Malaysian Football
The un-Official FIFA 2010 Sponsor
How TuneTalk Allies with 7-11 to seize Market Share
BannerCam Turns your Baby into a Superstar
You have 60 Seconds to Increase Sales
DIGI – Get Inside Music
How We Got Malaysians To Drink 23 Million More Cups of MIlo
HSBC ‘Hijacked’ The Malaysian Megasale
Dutch Lady Guides moms with custom TV Guide
Invasion of the Avatars
Breaking the Last Taboo on Radio
DiGi Bola! Bola! Bola! Living in a Billboard
Erra Becomes a Soul Sister to Mommies
The Mobile Connection with Showrooms
Augmented Reality Unlock Priceless Shopping Discoveries
Playing Ball with a Monster
Pioneering Search Segmentation
Making Search Young and Hip
Unleashing the “Tiger” in the Social World
SAMSUNG 2 Door Lifts
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
A Wolrd Paints A Thousand Motivations
Amma, I Love You Everyday
Cool Banners Advise as per Weather Outside
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
DiGi Bola! Bola! Bola! Living in a Billboard
Protomalt Story… as told by Celebritries
Going Places with CIMB FOREX ATM
Performance You Can See