2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Dutch Lady brings alive the beautiful perspective of kids
Love (almost) Don’t Cost Anything
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
FRISO Captures the Holy Grail of Targeting
How a Partnership of Media giants turned a product launch into National News
Reaching for Neslac Excella Gold with “My Child, My Star”
Targeted Marketing to Minorities
X-treme Eneergy Results In X-treme ROI
Astro 368% more
TM Paints the Future with Upin & Ipin
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Winning all the way with Generasi Hebat
Going Beyond Creative Buys
DIGI Big Boys Like Big Toys
MSN Travel Sponsorship
A World Record for Uniqlo
How MAGGI Captured the Hearts of the Penangites
The Amazing YES! SUPERCOW VS BUDGET DEMON
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
The Mobile Connection with Showrooms
Making Search Young and Hip
LUX “Mirror-mirror” in the Mag
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Staying Awake with Brand’s This Chinese New Year
You have 60 Seconds to Increase Sales
Detik Bersama HANDYCAM
How 10 Mobile Trucks Contributed to 10% of the Sales
HSBC ‘Hijacked’ The Malaysian Megasale
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Berocca Speed Math Elevator
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Malaysians Go Puplylicious
Crowning the Craziest Curry Fan!
What Berry Are You?
How TuneTalk Allies with 7-11 to seize Market Share
Groceries in Style with HSBC
HSBC went against financial norm to win Malays in ‘8 Bulan’
Planers Foursquare up to Harian Metro
Wanita Gemilang SK-II
Anda Jawab Kami Bayar 3 Sen
First Ever Reality Show On Print
Erra Becomes a Soul Sister to Mommies
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
NIKE Writes the Future of Malaysian Football
DiGi Bola! Bola! Bola! Living in a Billboard
When Malaysian Men Saved Angelina
DISNEY So Syok
Winning All the Way with Generasi Hebat
Downy Love In-store Scent Tester
Staying Awake with Brand’s this Chinese New Year
Something to Feel Good About Panasonic
Spend with Visa Debit Card
How We Created Multiplatform Content with just One Hit Song
The Amazing Race Asia drives Awareness and Brand values across Asia
Walking into Malaysian Hearts at Zero Cost
DiGi Bola! Bola! Bola! Living in a Billboard
Malaysia raises the largest ‘Yum Seng of Milk’
Baby KIKO Double Digit Growth
Chipsmore Stole Readers Attention!
The Clash of the Titans with 100plus Football Xtreme
Going Places with CIMB FOREX ATM
Unleashing the “Tiger” in the Social World
A Wolrd Paints A Thousand Motivations
Tuning-In For A World Record
Breaking the Last Taboo on Radio
Going Places with CIMB Forex ATM
Prudential turns newspaper articles into sales tools
Radio Djs Tune Listerns into health
DiGi Bola! Bola! Bola! Living in a Billboard
FORD Fiesta Beat-Boxed Into the Airwaves
‘Turnoodling’ Minorities into Big Business
Protomalt Story… as told by Celebritries
The Amazing Supercow Saves the Kids
Invasion of the Avatars
MILO Ambushes Official World Cup Sponsors
Winning Malaysian Hearts
A Korean Love Drama
Augmented Reality Unlocks Priceless Shopping Discoveries
CIMB Clicks OCTO, Beating the Odds
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Augmented Reality Unlock Priceless Shopping Discoveries
WorldCard wins Prestige via Coffee Conversations
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
The Lion King
BMW 5 Series Seeks SME Success
Playing Ball with a Monster
Mission Possible! Facebook the Mission. Live the Broadband Experience
Performance You Can See
Malaysia raises the largest ‘Yum Seng of Milk’
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
The Hybrid Chauffeur
MAS Search Programme
When Social Met Search
Share The Moment & Detik Bersama Handycam
See things from your Kids POV
The New ‘Airline Crew’ by Axiata
How Maxis IPhone 4 Launch Became a National Story
Capturing smokers when it matters
The un-Official FIFA 2010 Sponsor
DIGI – Get Inside Music
Dialing Up the Creative
World Cup the 3D Way by SAMSUNG
DIGI Big Boys Like Big Toys
The Rookie Nokia
Romancing Your Man With Closer Intimacy
SAMSUNG 2 Door Lifts
Hand painted billboards for sustainability
Tuning in to TUNE
Pioneering Search Segmentation
Berocca Lifts Business Sales with Cents!
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Receipt Stories
Boom, Shake, Shake, Shake the tree!
The Hybrid Chauffeur
BannerCam Turns your Baby into a Superstar
Cool Banners Advise as per Weather Outside
Sunlight helps revive popular Malay tradition!
“AXE-Rated” Breaking News Wins Over Conservative Malays
Tesco “Pump it” Riders
NIKE Unleashes A Passion For Running In Youth
NIKE Mercurials’s SPEED to Success
Attract Interest Standard Chartered
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Amma, I Love You Everyday
Malaysian Mommies Flaunt their Bump
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Dutch Lady Guides moms with custom TV Guide