2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Share The Moment & Detik Bersama Handycam
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Astro 368% more
You have 60 Seconds to Increase Sales
DIGI Big Boys Like Big Toys
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
How Maxis IPhone 4 Launch Became a National Story
DiGi Bola! Bola! Bola! Living in a Billboard
Tuning in to TUNE
Going Beyond Creative Buys
FRISO Captures the Holy Grail of Targeting
Mission Possible! Facebook the Mission. Live the Broadband Experience
NIKE Writes the Future of Malaysian Football
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
See things from your Kids POV
NIKE Mercurials’s SPEED to Success
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Performance You Can See
Going Places with CIMB FOREX ATM
Amma, I Love You Everyday
BMW 5 Series Seeks SME Success
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
The Rookie Nokia
The Mobile Connection with Showrooms
Radio Djs Tune Listerns into health
Staying Awake with Brand’s this Chinese New Year
HSBC went against financial norm to win Malays in ‘8 Bulan’
Downy Love In-store Scent Tester
Planers Foursquare up to Harian Metro
How Fitnesse became the Big Winner with the Biggest Loser Asia?
TM Paints the Future with Upin & Ipin
Dutch Lady brings alive the beautiful perspective of kids
WorldCard wins Prestige via Coffee Conversations
Love (almost) Don’t Cost Anything
Cool Banners Advise as per Weather Outside
Wanita Gemilang SK-II
How a Partnership of Media giants turned a product launch into National News
LUX “Mirror-mirror” in the Mag
The Clash of the Titans with 100plus Football Xtreme
FORD Fiesta Beat-Boxed Into the Airwaves
Prudential turns newspaper articles into sales tools
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Making Search Young and Hip
Chipsmore Stole Readers Attention!
How TuneTalk Allies with 7-11 to seize Market Share
Boom, Shake, Shake, Shake the tree!
Sunlight helps revive popular Malay tradition!
Berocca Speed Math Elevator
The Amazing Race Asia drives Awareness and Brand values across Asia
Tuning-In For A World Record
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
A Wolrd Paints A Thousand Motivations
Augmented Reality Unlocks Priceless Shopping Discoveries
The Amazing YES! SUPERCOW VS BUDGET DEMON
Winning all the way with Generasi Hebat
The Lion King
Detik Bersama HANDYCAM
Receipt Stories
Pioneering Search Segmentation
A World Record for Uniqlo
CIMB Clicks OCTO, Beating the Odds
Groceries in Style with HSBC
First Ever Reality Show On Print
The New ‘Airline Crew’ by Axiata
Spend with Visa Debit Card
The Amazing Supercow Saves the Kids
When Social Met Search
Baby KIKO Double Digit Growth
Hand painted billboards for sustainability
Romancing Your Man With Closer Intimacy
Breaking the Last Taboo on Radio
How 10 Mobile Trucks Contributed to 10% of the Sales
Playing Ball with a Monster
Tesco “Pump it” Riders
MSN Travel Sponsorship
Berocca Lifts Business Sales with Cents!
BannerCam Turns your Baby into a Superstar
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Capturing smokers when it matters
What Berry Are You?
Unleashing the “Tiger” in the Social World
Dutch Lady Guides moms with custom TV Guide
DiGi Bola! Bola! Bola! Living in a Billboard
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
MILO Ambushes Official World Cup Sponsors
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
DIGI – Get Inside Music
DISNEY So Syok
Malaysians Go Puplylicious
The Hybrid Chauffeur
Malaysia raises the largest ‘Yum Seng of Milk’
The Hybrid Chauffeur
Dialing Up the Creative
Staying Awake with Brand’s This Chinese New Year
DIGI Big Boys Like Big Toys
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Attract Interest Standard Chartered
MAS Search Programme
Something to Feel Good About Panasonic
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Protomalt Story… as told by Celebritries
Invasion of the Avatars
Malaysia raises the largest ‘Yum Seng of Milk’
World Cup the 3D Way by SAMSUNG
Targeted Marketing to Minorities
Erra Becomes a Soul Sister to Mommies
Crowning the Craziest Curry Fan!
DiGi Bola! Bola! Bola! Living in a Billboard
Winning All the Way with Generasi Hebat
SAMSUNG 2 Door Lifts
Walking into Malaysian Hearts at Zero Cost
Malaysian Mommies Flaunt their Bump
HSBC ‘Hijacked’ The Malaysian Megasale
A Korean Love Drama
“AXE-Rated” Breaking News Wins Over Conservative Malays
Augmented Reality Unlock Priceless Shopping Discoveries
NIKE Unleashes A Passion For Running In Youth
Winning Malaysian Hearts
When Malaysian Men Saved Angelina
‘Turnoodling’ Minorities into Big Business
The un-Official FIFA 2010 Sponsor
How MAGGI Captured the Hearts of the Penangites
How We Created Multiplatform Content with just One Hit Song
Anda Jawab Kami Bayar 3 Sen
X-treme Eneergy Results In X-treme ROI
Reaching for Neslac Excella Gold with “My Child, My Star”
Going Places with CIMB Forex ATM