2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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TM Paints the Future with Upin & Ipin
When Malaysian Men Saved Angelina
Planers Foursquare up to Harian Metro
Winning All the Way with Generasi Hebat
Invasion of the Avatars
World Cup the 3D Way by SAMSUNG
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
The Amazing YES! SUPERCOW VS BUDGET DEMON
How Fitnesse became the Big Winner with the Biggest Loser Asia?
‘Turnoodling’ Minorities into Big Business
Playing Ball with a Monster
Share The Moment & Detik Bersama Handycam
When Social Met Search
Capturing smokers when it matters
How We Created Multiplatform Content with just One Hit Song
Protomalt Story… as told by Celebritries
Receipt Stories
Wanita Gemilang SK-II
Radio Djs Tune Listerns into health
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
FRISO Captures the Holy Grail of Targeting
The Hybrid Chauffeur
Going Places with CIMB Forex ATM
How TuneTalk Allies with 7-11 to seize Market Share
A Wolrd Paints A Thousand Motivations
Amma, I Love You Everyday
The un-Official FIFA 2010 Sponsor
Tuning-In For A World Record
How MAGGI Captured the Hearts of the Penangites
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Boom, Shake, Shake, Shake the tree!
See things from your Kids POV
Targeted Marketing to Minorities
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
DiGi Bola! Bola! Bola! Living in a Billboard
SAMSUNG 2 Door Lifts
NIKE Unleashes A Passion For Running In Youth
Attract Interest Standard Chartered
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
The Hybrid Chauffeur
Unleashing the “Tiger” in the Social World
MAS Search Programme
DIGI Big Boys Like Big Toys
Baby KIKO Double Digit Growth
The Clash of the Titans with 100plus Football Xtreme
“AXE-Rated” Breaking News Wins Over Conservative Malays
Hand painted billboards for sustainability
A Korean Love Drama
Augmented Reality Unlock Priceless Shopping Discoveries
Downy Love In-store Scent Tester
Dutch Lady Guides moms with custom TV Guide
Reaching for Neslac Excella Gold with “My Child, My Star”
Chipsmore Stole Readers Attention!
LUX “Mirror-mirror” in the Mag
Staying Awake with Brand’s this Chinese New Year
Something to Feel Good About Panasonic
DIGI – Get Inside Music
Augmented Reality Unlocks Priceless Shopping Discoveries
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
MILO Ambushes Official World Cup Sponsors
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
DISNEY So Syok
Performance You Can See
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
CIMB Clicks OCTO, Beating the Odds
Erra Becomes a Soul Sister to Mommies
Tuning in to TUNE
Malaysians Go Puplylicious
Malaysia raises the largest ‘Yum Seng of Milk’
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
FORD Fiesta Beat-Boxed Into the Airwaves
Sunlight helps revive popular Malay tradition!
Anda Jawab Kami Bayar 3 Sen
Astro 368% more
The Amazing Race Asia drives Awareness and Brand values across Asia
DIGI Big Boys Like Big Toys
Cool Banners Advise as per Weather Outside
How 10 Mobile Trucks Contributed to 10% of the Sales
Dutch Lady brings alive the beautiful perspective of kids
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
X-treme Eneergy Results In X-treme ROI
Crowning the Craziest Curry Fan!
Romancing Your Man With Closer Intimacy
The New ‘Airline Crew’ by Axiata
Mission Possible! Facebook the Mission. Live the Broadband Experience
BMW 5 Series Seeks SME Success
Breaking the Last Taboo on Radio
Malaysian Mommies Flaunt their Bump
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
NIKE Writes the Future of Malaysian Football
Winning all the way with Generasi Hebat
DiGi Bola! Bola! Bola! Living in a Billboard
You have 60 Seconds to Increase Sales
Pioneering Search Segmentation
BannerCam Turns your Baby into a Superstar
Spend with Visa Debit Card
Dialing Up the Creative
Winning Malaysian Hearts
NIKE Mercurials’s SPEED to Success
Going Beyond Creative Buys
Berocca Lifts Business Sales with Cents!
What Berry Are You?
Love (almost) Don’t Cost Anything
How a Partnership of Media giants turned a product launch into National News
The Mobile Connection with Showrooms
WorldCard wins Prestige via Coffee Conversations
How Maxis IPhone 4 Launch Became a National Story
The Lion King
The Amazing Supercow Saves the Kids
Walking into Malaysian Hearts at Zero Cost
Going Places with CIMB FOREX ATM
Malaysia raises the largest ‘Yum Seng of Milk’
MSN Travel Sponsorship
HSBC ‘Hijacked’ The Malaysian Megasale
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Staying Awake with Brand’s This Chinese New Year
Tesco “Pump it” Riders
DiGi Bola! Bola! Bola! Living in a Billboard
Making Search Young and Hip
Detik Bersama HANDYCAM
Groceries in Style with HSBC
A World Record for Uniqlo
HSBC went against financial norm to win Malays in ‘8 Bulan’
First Ever Reality Show On Print
The Rookie Nokia
Prudential turns newspaper articles into sales tools
Berocca Speed Math Elevator