2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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LUX “Mirror-mirror” in the Mag
Targeted Marketing to Minorities
The Hybrid Chauffeur
Malaysia raises the largest ‘Yum Seng of Milk’
Sunlight helps revive popular Malay tradition!
The Amazing Supercow Saves the Kids
World Cup the 3D Way by SAMSUNG
‘Turnoodling’ Minorities into Big Business
Berocca Speed Math Elevator
Mission Possible! Facebook the Mission. Live the Broadband Experience
Dutch Lady Guides moms with custom TV Guide
Winning Malaysian Hearts
Prudential turns newspaper articles into sales tools
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
TM Paints the Future with Upin & Ipin
MAS Search Programme
A Wolrd Paints A Thousand Motivations
The Hybrid Chauffeur
The New ‘Airline Crew’ by Axiata
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
A World Record for Uniqlo
The Mobile Connection with Showrooms
Amma, I Love You Everyday
Playing Ball with a Monster
Chipsmore Stole Readers Attention!
Detik Bersama HANDYCAM
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Erra Becomes a Soul Sister to Mommies
Radio Djs Tune Listerns into health
Tuning in to TUNE
How TuneTalk Allies with 7-11 to seize Market Share
HSBC ‘Hijacked’ The Malaysian Megasale
Anda Jawab Kami Bayar 3 Sen
MSN Travel Sponsorship
Planers Foursquare up to Harian Metro
Winning All the Way with Generasi Hebat
Attract Interest Standard Chartered
Boom, Shake, Shake, Shake the tree!
Malaysia raises the largest ‘Yum Seng of Milk’
How 10 Mobile Trucks Contributed to 10% of the Sales
Protomalt Story… as told by Celebritries
Walking into Malaysian Hearts at Zero Cost
The Amazing YES! SUPERCOW VS BUDGET DEMON
The un-Official FIFA 2010 Sponsor
Going Beyond Creative Buys
BMW 5 Series Seeks SME Success
The Lion King
NIKE Unleashes A Passion For Running In Youth
Staying Awake with Brand’s This Chinese New Year
How We Created Multiplatform Content with just One Hit Song
Hand painted billboards for sustainability
MILO Ambushes Official World Cup Sponsors
Love (almost) Don’t Cost Anything
DIGI – Get Inside Music
Romancing Your Man With Closer Intimacy
FORD Fiesta Beat-Boxed Into the Airwaves
Going Places with CIMB Forex ATM
Crowning the Craziest Curry Fan!
Wanita Gemilang SK-II
Breaking the Last Taboo on Radio
What Berry Are You?
“AXE-Rated” Breaking News Wins Over Conservative Malays
Astro 368% more
How MAGGI Captured the Hearts of the Penangites
Performance You Can See
DiGi Bola! Bola! Bola! Living in a Billboard
Winning all the way with Generasi Hebat
Malaysian Mommies Flaunt their Bump
Going Places with CIMB FOREX ATM
See things from your Kids POV
The Clash of the Titans with 100plus Football Xtreme
Baby KIKO Double Digit Growth
DIGI Big Boys Like Big Toys
NIKE Writes the Future of Malaysian Football
DiGi Bola! Bola! Bola! Living in a Billboard
Making Search Young and Hip
When Malaysian Men Saved Angelina
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Tuning-In For A World Record
The Rookie Nokia
WorldCard wins Prestige via Coffee Conversations
Pioneering Search Segmentation
Staying Awake with Brand’s this Chinese New Year
X-treme Eneergy Results In X-treme ROI
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
SAMSUNG 2 Door Lifts
A Korean Love Drama
FRISO Captures the Holy Grail of Targeting
Groceries in Style with HSBC
Spend with Visa Debit Card
First Ever Reality Show On Print
DIGI Big Boys Like Big Toys
Share The Moment & Detik Bersama Handycam
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Receipt Stories
How Maxis IPhone 4 Launch Became a National Story
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
HSBC went against financial norm to win Malays in ‘8 Bulan’
Berocca Lifts Business Sales with Cents!
Unleashing the “Tiger” in the Social World
Something to Feel Good About Panasonic
Capturing smokers when it matters
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Malaysians Go Puplylicious
How a Partnership of Media giants turned a product launch into National News
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Augmented Reality Unlocks Priceless Shopping Discoveries
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Invasion of the Avatars
Dutch Lady brings alive the beautiful perspective of kids
Augmented Reality Unlock Priceless Shopping Discoveries
When Social Met Search
Tesco “Pump it” Riders
Downy Love In-store Scent Tester
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
CIMB Clicks OCTO, Beating the Odds
NIKE Mercurials’s SPEED to Success
Dialing Up the Creative
You have 60 Seconds to Increase Sales
DiGi Bola! Bola! Bola! Living in a Billboard
Reaching for Neslac Excella Gold with “My Child, My Star”
Cool Banners Advise as per Weather Outside
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
BannerCam Turns your Baby into a Superstar
DISNEY So Syok
How We Got Malaysians To Drink 23 Million More Cups of MIlo
The Amazing Race Asia drives Awareness and Brand values across Asia