2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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The Lion King
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
How TuneTalk Allies with 7-11 to seize Market Share
Erra Becomes a Soul Sister to Mommies
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Capturing smokers when it matters
Malaysia raises the largest ‘Yum Seng of Milk’
DiGi Bola! Bola! Bola! Living in a Billboard
Spend with Visa Debit Card
Breaking the Last Taboo on Radio
Anda Jawab Kami Bayar 3 Sen
The Hybrid Chauffeur
Prudential turns newspaper articles into sales tools
Going Places with CIMB FOREX ATM
The Clash of the Titans with 100plus Football Xtreme
Unleashing the “Tiger” in the Social World
How We Got Malaysians To Drink 23 Million More Cups of MIlo
World Cup the 3D Way by SAMSUNG
Something to Feel Good About Panasonic
The un-Official FIFA 2010 Sponsor
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
What Berry Are You?
The Mobile Connection with Showrooms
The New ‘Airline Crew’ by Axiata
DiGi Bola! Bola! Bola! Living in a Billboard
FORD Fiesta Beat-Boxed Into the Airwaves
Going Beyond Creative Buys
Boom, Shake, Shake, Shake the tree!
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Groceries in Style with HSBC
Playing Ball with a Monster
How Maxis IPhone 4 Launch Became a National Story
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Staying Awake with Brand’s this Chinese New Year
LUX “Mirror-mirror” in the Mag
When Social Met Search
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Tuning-In For A World Record
See things from your Kids POV
Protomalt Story… as told by Celebritries
How a Partnership of Media giants turned a product launch into National News
Tuning in to TUNE
The Amazing Supercow Saves the Kids
Mission Possible! Facebook the Mission. Live the Broadband Experience
MAS Search Programme
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Dialing Up the Creative
Augmented Reality Unlock Priceless Shopping Discoveries
DiGi Bola! Bola! Bola! Living in a Billboard
TM Paints the Future with Upin & Ipin
MILO Ambushes Official World Cup Sponsors
The Rookie Nokia
DIGI Big Boys Like Big Toys
Love (almost) Don’t Cost Anything
Making Search Young and Hip
Winning Malaysian Hearts
Hand painted billboards for sustainability
Detik Bersama HANDYCAM
Targeted Marketing to Minorities
The Amazing Race Asia drives Awareness and Brand values across Asia
Downy Love In-store Scent Tester
Malaysia raises the largest ‘Yum Seng of Milk’
Share The Moment & Detik Bersama Handycam
Dutch Lady Guides moms with custom TV Guide
First Ever Reality Show On Print
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Receipt Stories
Pioneering Search Segmentation
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
How We Created Multiplatform Content with just One Hit Song
Malaysian Mommies Flaunt their Bump
Planers Foursquare up to Harian Metro
Astro 368% more
Tesco “Pump it” Riders
BMW 5 Series Seeks SME Success
A Korean Love Drama
HSBC went against financial norm to win Malays in ‘8 Bulan’
Crowning the Craziest Curry Fan!
When Malaysian Men Saved Angelina
SAMSUNG 2 Door Lifts
How MAGGI Captured the Hearts of the Penangites
WorldCard wins Prestige via Coffee Conversations
You have 60 Seconds to Increase Sales
“AXE-Rated” Breaking News Wins Over Conservative Malays
Going Places with CIMB Forex ATM
Invasion of the Avatars
Staying Awake with Brand’s This Chinese New Year
The Amazing YES! SUPERCOW VS BUDGET DEMON
The Hybrid Chauffeur
‘Turnoodling’ Minorities into Big Business
FRISO Captures the Holy Grail of Targeting
Performance You Can See
X-treme Eneergy Results In X-treme ROI
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Reaching for Neslac Excella Gold with “My Child, My Star”
Wanita Gemilang SK-II
How 10 Mobile Trucks Contributed to 10% of the Sales
Malaysians Go Puplylicious
HSBC ‘Hijacked’ The Malaysian Megasale
NIKE Writes the Future of Malaysian Football
A Wolrd Paints A Thousand Motivations
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Augmented Reality Unlocks Priceless Shopping Discoveries
Dutch Lady brings alive the beautiful perspective of kids
NIKE Unleashes A Passion For Running In Youth
Sunlight helps revive popular Malay tradition!
Baby KIKO Double Digit Growth
NIKE Mercurials’s SPEED to Success
Chipsmore Stole Readers Attention!
DIGI – Get Inside Music
Berocca Lifts Business Sales with Cents!
Berocca Speed Math Elevator
BannerCam Turns your Baby into a Superstar
A World Record for Uniqlo
Amma, I Love You Everyday
DISNEY So Syok
Romancing Your Man With Closer Intimacy
Winning all the way with Generasi Hebat
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Radio Djs Tune Listerns into health
Winning All the Way with Generasi Hebat
MSN Travel Sponsorship
Walking into Malaysian Hearts at Zero Cost
DIGI Big Boys Like Big Toys
CIMB Clicks OCTO, Beating the Odds
Cool Banners Advise as per Weather Outside
Attract Interest Standard Chartered