2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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The Lion King
TM Paints the Future with Upin & Ipin
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Prudential turns newspaper articles into sales tools
Boom, Shake, Shake, Shake the tree!
DIGI – Get Inside Music
The Rookie Nokia
Love (almost) Don’t Cost Anything
MILO Ambushes Official World Cup Sponsors
Malaysians Go Puplylicious
FORD Fiesta Beat-Boxed Into the Airwaves
SAMSUNG 2 Door Lifts
HSBC went against financial norm to win Malays in ‘8 Bulan’
Radio Djs Tune Listerns into health
Going Beyond Creative Buys
Invasion of the Avatars
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
See things from your Kids POV
Going Places with CIMB Forex ATM
Pioneering Search Segmentation
The Amazing Supercow Saves the Kids
Winning all the way with Generasi Hebat
Protomalt Story… as told by Celebritries
DiGi Bola! Bola! Bola! Living in a Billboard
Dutch Lady brings alive the beautiful perspective of kids
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
How TuneTalk Allies with 7-11 to seize Market Share
The Amazing YES! SUPERCOW VS BUDGET DEMON
DIGI Big Boys Like Big Toys
Staying Awake with Brand’s this Chinese New Year
Baby KIKO Double Digit Growth
Planers Foursquare up to Harian Metro
Anda Jawab Kami Bayar 3 Sen
Mission Possible! Facebook the Mission. Live the Broadband Experience
HSBC ‘Hijacked’ The Malaysian Megasale
Sunlight helps revive popular Malay tradition!
Berocca Lifts Business Sales with Cents!
MSN Travel Sponsorship
Reaching for Neslac Excella Gold with “My Child, My Star”
CIMB Clicks OCTO, Beating the Odds
Downy Love In-store Scent Tester
Detik Bersama HANDYCAM
The Amazing Race Asia drives Awareness and Brand values across Asia
DISNEY So Syok
Augmented Reality Unlocks Priceless Shopping Discoveries
How 10 Mobile Trucks Contributed to 10% of the Sales
DiGi Bola! Bola! Bola! Living in a Billboard
A Wolrd Paints A Thousand Motivations
BannerCam Turns your Baby into a Superstar
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Erra Becomes a Soul Sister to Mommies
How Fitnesse became the Big Winner with the Biggest Loser Asia?
The New ‘Airline Crew’ by Axiata
NIKE Unleashes A Passion For Running In Youth
Winning All the Way with Generasi Hebat
Breaking the Last Taboo on Radio
Crowning the Craziest Curry Fan!
Capturing smokers when it matters
Malaysia raises the largest ‘Yum Seng of Milk’
Targeted Marketing to Minorities
Unleashing the “Tiger” in the Social World
How We Created Multiplatform Content with just One Hit Song
Dialing Up the Creative
Walking into Malaysian Hearts at Zero Cost
LUX “Mirror-mirror” in the Mag
DiGi Bola! Bola! Bola! Living in a Billboard
When Social Met Search
X-treme Eneergy Results In X-treme ROI
Tuning in to TUNE
‘Turnoodling’ Minorities into Big Business
Berocca Speed Math Elevator
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Chipsmore Stole Readers Attention!
Dutch Lady Guides moms with custom TV Guide
The Hybrid Chauffeur
Going Places with CIMB FOREX ATM
What Berry Are You?
FRISO Captures the Holy Grail of Targeting
Wanita Gemilang SK-II
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
How a Partnership of Media giants turned a product launch into National News
Something to Feel Good About Panasonic
Malaysia raises the largest ‘Yum Seng of Milk’
How Maxis IPhone 4 Launch Became a National Story
World Cup the 3D Way by SAMSUNG
The Hybrid Chauffeur
Staying Awake with Brand’s This Chinese New Year
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
The Clash of the Titans with 100plus Football Xtreme
How MAGGI Captured the Hearts of the Penangites
Astro 368% more
When Malaysian Men Saved Angelina
A World Record for Uniqlo
Performance You Can See
The Mobile Connection with Showrooms
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Romancing Your Man With Closer Intimacy
The un-Official FIFA 2010 Sponsor
Attract Interest Standard Chartered
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Hand painted billboards for sustainability
“AXE-Rated” Breaking News Wins Over Conservative Malays
DIGI Big Boys Like Big Toys
Share The Moment & Detik Bersama Handycam
Cool Banners Advise as per Weather Outside
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Spend with Visa Debit Card
Amma, I Love You Everyday
BMW 5 Series Seeks SME Success
Winning Malaysian Hearts
NIKE Mercurials’s SPEED to Success
Making Search Young and Hip
Augmented Reality Unlock Priceless Shopping Discoveries
A Korean Love Drama
Playing Ball with a Monster
NIKE Writes the Future of Malaysian Football
Malaysian Mommies Flaunt their Bump
MAS Search Programme
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
You have 60 Seconds to Increase Sales
Receipt Stories
Tesco “Pump it” Riders
Groceries in Style with HSBC
WorldCard wins Prestige via Coffee Conversations
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Tuning-In For A World Record
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
First Ever Reality Show On Print