2011 | Malaysian Media Awards

2011 Winners Showcase

Advertiser of the Year

Dutch Lady

Agency of the Year

Universal McCann

GRAND PRIX

Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann

DIGI Big Boys Like Big Toys

The Mobile Connection with Showrooms

Something to Feel Good About Panasonic

Don’t play play… Phua Chu Kang really likes Nippon Paint ah!

Berocca Speed Math Elevator

MAS Search Programme

DIGI – Get Inside Music

Staying Awake with Brand’s This Chinese New Year

Cool Banners Advise as per Weather Outside

Mission Possible! Facebook the Mission. Live the Broadband Experience

Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing

Targeted Marketing to Minorities

Prudential turns newspaper articles into sales tools

How a Partnership of Media giants turned a product launch into National News

Anda Jawab Kami Bayar 3 Sen

Erra Becomes a Soul Sister to Mommies

Pioneering Search Segmentation

The Amazing YES! SUPERCOW VS BUDGET DEMON

Dutch Lady Guides moms with custom TV Guide

NIKE Writes the Future of Malaysian Football

Spend with Visa Debit Card

Downy Love In-store Scent Tester

How Does AXE Maintain Its Sex Appeal without Offending the Conservatives

Sunlight helps revive popular Malay tradition!

Malaysians Go Puplylicious

Boom, Shake, Shake, Shake the tree!

Astro 368% more

Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY

NIKE Unleashes A Passion For Running In Youth

The New ‘Airline Crew’ by Axiata

Going Places with CIMB Forex ATM

When Malaysian Men Saved Angelina

A Korean Love Drama

HSBC went against financial norm to win Malays in ‘8 Bulan’

‘Turnoodling’ Minorities into Big Business

Attract Interest Standard Chartered

Dialing Up the Creative

Going Places with CIMB FOREX ATM

Romancing Your Man With Closer Intimacy

The Rookie Nokia

Winning All the Way with Generasi Hebat

Augmented Reality Unlocks Priceless Shopping Discoveries

World Cup the 3D Way by SAMSUNG

Playing Ball with a Monster

FRISO Captures the Holy Grail of Targeting

Making Search Young and Hip

Love (almost) Don’t Cost Anything

Breaking the Last Taboo on Radio

TM Paints the Future with Upin & Ipin

Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia

A Wolrd Paints A Thousand Motivations

Crowning the Craziest Curry Fan!

What Berry Are You?

Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin

The Clash of the Titans with 100plus Football Xtreme

FORD Fiesta Beat-Boxed Into the Airwaves

Amma, I Love You Everyday

MSN Travel Sponsorship

How Fitnesse became the Big Winner with the Biggest Loser Asia?

DIGI Big Boys Like Big Toys

Staying Awake with Brand’s this Chinese New Year

The Amazing Supercow Saves the Kids

First Ever Reality Show On Print

Detik Bersama HANDYCAM

LUX “Mirror-mirror” in the Mag

How 10 Mobile Trucks Contributed to 10% of the Sales

Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity

Unleashing the “Tiger” in the Social World

BannerCam Turns your Baby into a Superstar

DISNEY So Syok

Berocca Lifts Business Sales with Cents!

You have 60 Seconds to Increase Sales

How We Created Multiplatform Content with just One Hit Song

“AXE-Rated” Breaking News Wins Over Conservative Malays

Winning Malaysian Hearts

Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists

Dutch Lady brings alive the beautiful perspective of kids

Tuning in to TUNE

Chipsmore Stole Readers Attention!

Performance You Can See

How TuneTalk Allies with 7-11 to seize Market Share

Share The Moment & Detik Bersama Handycam

How We Got Malaysians To Drink 23 Million More Cups of MIlo

Augmented Reality Unlock Priceless Shopping Discoveries

What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!

Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin

The un-Official FIFA 2010 Sponsor

The Hybrid Chauffeur

Tesco “Pump it” Riders

NIKE Mercurials’s SPEED to Success

Groceries in Style with HSBC

Malaysia raises the largest ‘Yum Seng of Milk’

BMW 5 Series Seeks SME Success

SAMSUNG 2 Door Lifts

How Maxis IPhone 4 Launch Became a National Story

Receipt Stories

CIMB Clicks OCTO, Beating the Odds

Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users

Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”

Planers Foursquare up to Harian Metro

X-treme Eneergy Results In X-treme ROI

Capturing smokers when it matters

Baby KIKO Double Digit Growth

A World Record for Uniqlo

When Social Met Search

Protomalt Story… as told by Celebritries

Invasion of the Avatars

How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines

The Lion King

Reaching for Neslac Excella Gold with “My Child, My Star”

Hand painted billboards for sustainability

Tuning-In For A World Record

DiGi Bola! Bola! Bola! Living in a Billboard

The Hybrid Chauffeur

Malaysian Mommies Flaunt their Bump

Walking into Malaysian Hearts at Zero Cost

Radio Djs Tune Listerns into health

Winning all the way with Generasi Hebat

WorldCard wins Prestige via Coffee Conversations

Wanita Gemilang SK-II

Going Beyond Creative Buys

HSBC ‘Hijacked’ The Malaysian Megasale

Malaysia raises the largest ‘Yum Seng of Milk’

See things from your Kids POV

DiGi Bola! Bola! Bola! Living in a Billboard

MILO Ambushes Official World Cup Sponsors

How MAGGI Captured the Hearts of the Penangites

The Amazing Race Asia drives Awareness and Brand values across Asia

DiGi Bola! Bola! Bola! Living in a Billboard