2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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DiGi Bola! Bola! Bola! Living in a Billboard
NIKE Writes the Future of Malaysian Football
How TuneTalk Allies with 7-11 to seize Market Share
Romancing Your Man With Closer Intimacy
The Amazing Supercow Saves the Kids
“AXE-Rated” Breaking News Wins Over Conservative Malays
Invasion of the Avatars
Breaking the Last Taboo on Radio
Receipt Stories
Staying Awake with Brand’s This Chinese New Year
HSBC went against financial norm to win Malays in ‘8 Bulan’
HSBC ‘Hijacked’ The Malaysian Megasale
The Hybrid Chauffeur
A Korean Love Drama
Tesco “Pump it” Riders
A World Record for Uniqlo
When Social Met Search
Chipsmore Stole Readers Attention!
Something to Feel Good About Panasonic
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
MSN Travel Sponsorship
Anda Jawab Kami Bayar 3 Sen
Walking into Malaysian Hearts at Zero Cost
DiGi Bola! Bola! Bola! Living in a Billboard
Augmented Reality Unlock Priceless Shopping Discoveries
The un-Official FIFA 2010 Sponsor
Unleashing the “Tiger” in the Social World
Crowning the Craziest Curry Fan!
Malaysia raises the largest ‘Yum Seng of Milk’
Going Places with CIMB FOREX ATM
Boom, Shake, Shake, Shake the tree!
The Rookie Nokia
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
SAMSUNG 2 Door Lifts
Astro 368% more
Planers Foursquare up to Harian Metro
FRISO Captures the Holy Grail of Targeting
Dialing Up the Creative
Cool Banners Advise as per Weather Outside
World Cup the 3D Way by SAMSUNG
Downy Love In-store Scent Tester
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
How We Created Multiplatform Content with just One Hit Song
Staying Awake with Brand’s this Chinese New Year
Winning Malaysian Hearts
BannerCam Turns your Baby into a Superstar
Going Beyond Creative Buys
Share The Moment & Detik Bersama Handycam
Capturing smokers when it matters
Attract Interest Standard Chartered
The Clash of the Titans with 100plus Football Xtreme
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Berocca Speed Math Elevator
Protomalt Story… as told by Celebritries
The Mobile Connection with Showrooms
DIGI – Get Inside Music
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
NIKE Unleashes A Passion For Running In Youth
DISNEY So Syok
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Malaysia raises the largest ‘Yum Seng of Milk’
Pioneering Search Segmentation
How MAGGI Captured the Hearts of the Penangites
Baby KIKO Double Digit Growth
Tuning in to TUNE
Malaysians Go Puplylicious
Groceries in Style with HSBC
Malaysian Mommies Flaunt their Bump
A Wolrd Paints A Thousand Motivations
LUX “Mirror-mirror” in the Mag
Going Places with CIMB Forex ATM
FORD Fiesta Beat-Boxed Into the Airwaves
Winning All the Way with Generasi Hebat
Hand painted billboards for sustainability
BMW 5 Series Seeks SME Success
Sunlight helps revive popular Malay tradition!
Wanita Gemilang SK-II
How 10 Mobile Trucks Contributed to 10% of the Sales
The Amazing YES! SUPERCOW VS BUDGET DEMON
How Maxis IPhone 4 Launch Became a National Story
Dutch Lady brings alive the beautiful perspective of kids
Reaching for Neslac Excella Gold with “My Child, My Star”
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
WorldCard wins Prestige via Coffee Conversations
How We Got Malaysians To Drink 23 Million More Cups of MIlo
The New ‘Airline Crew’ by Axiata
Radio Djs Tune Listerns into health
DIGI Big Boys Like Big Toys
Prudential turns newspaper articles into sales tools
Tuning-In For A World Record
Performance You Can See
‘Turnoodling’ Minorities into Big Business
Winning all the way with Generasi Hebat
First Ever Reality Show On Print
You have 60 Seconds to Increase Sales
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
X-treme Eneergy Results In X-treme ROI
Detik Bersama HANDYCAM
The Lion King
DiGi Bola! Bola! Bola! Living in a Billboard
Augmented Reality Unlocks Priceless Shopping Discoveries
Berocca Lifts Business Sales with Cents!
The Hybrid Chauffeur
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Making Search Young and Hip
The Amazing Race Asia drives Awareness and Brand values across Asia
When Malaysian Men Saved Angelina
Erra Becomes a Soul Sister to Mommies
See things from your Kids POV
MILO Ambushes Official World Cup Sponsors
How Fitnesse became the Big Winner with the Biggest Loser Asia?
NIKE Mercurials’s SPEED to Success
Targeted Marketing to Minorities
What Berry Are You?
MAS Search Programme
Amma, I Love You Everyday
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Mission Possible! Facebook the Mission. Live the Broadband Experience
CIMB Clicks OCTO, Beating the Odds
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
How a Partnership of Media giants turned a product launch into National News
Playing Ball with a Monster
Spend with Visa Debit Card
Dutch Lady Guides moms with custom TV Guide
Love (almost) Don’t Cost Anything
TM Paints the Future with Upin & Ipin
DIGI Big Boys Like Big Toys
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!