2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Boom, Shake, Shake, Shake the tree!
A Wolrd Paints A Thousand Motivations
Pioneering Search Segmentation
BannerCam Turns your Baby into a Superstar
Protomalt Story… as told by Celebritries
Sunlight helps revive popular Malay tradition!
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Tesco “Pump it” Riders
Radio Djs Tune Listerns into health
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
The Hybrid Chauffeur
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
HSBC went against financial norm to win Malays in ‘8 Bulan’
Winning all the way with Generasi Hebat
DISNEY So Syok
Astro 368% more
Augmented Reality Unlock Priceless Shopping Discoveries
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
The Mobile Connection with Showrooms
“AXE-Rated” Breaking News Wins Over Conservative Malays
How 10 Mobile Trucks Contributed to 10% of the Sales
SAMSUNG 2 Door Lifts
Prudential turns newspaper articles into sales tools
Augmented Reality Unlocks Priceless Shopping Discoveries
X-treme Eneergy Results In X-treme ROI
A World Record for Uniqlo
Erra Becomes a Soul Sister to Mommies
The Rookie Nokia
HSBC ‘Hijacked’ The Malaysian Megasale
Capturing smokers when it matters
When Social Met Search
Dutch Lady Guides moms with custom TV Guide
FORD Fiesta Beat-Boxed Into the Airwaves
Making Search Young and Hip
Playing Ball with a Monster
MSN Travel Sponsorship
DiGi Bola! Bola! Bola! Living in a Billboard
Chipsmore Stole Readers Attention!
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Winning All the Way with Generasi Hebat
How MAGGI Captured the Hearts of the Penangites
BMW 5 Series Seeks SME Success
DiGi Bola! Bola! Bola! Living in a Billboard
DIGI Big Boys Like Big Toys
The New ‘Airline Crew’ by Axiata
NIKE Unleashes A Passion For Running In Youth
You have 60 Seconds to Increase Sales
Winning Malaysian Hearts
Mission Possible! Facebook the Mission. Live the Broadband Experience
The Amazing Race Asia drives Awareness and Brand values across Asia
Share The Moment & Detik Bersama Handycam
Reaching for Neslac Excella Gold with “My Child, My Star”
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Spend with Visa Debit Card
FRISO Captures the Holy Grail of Targeting
MILO Ambushes Official World Cup Sponsors
The un-Official FIFA 2010 Sponsor
How We Created Multiplatform Content with just One Hit Song
Baby KIKO Double Digit Growth
World Cup the 3D Way by SAMSUNG
Staying Awake with Brand’s this Chinese New Year
Going Beyond Creative Buys
LUX “Mirror-mirror” in the Mag
Crowning the Craziest Curry Fan!
The Amazing YES! SUPERCOW VS BUDGET DEMON
NIKE Mercurials’s SPEED to Success
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Receipt Stories
DIGI Big Boys Like Big Toys
Malaysia raises the largest ‘Yum Seng of Milk’
NIKE Writes the Future of Malaysian Football
Anda Jawab Kami Bayar 3 Sen
‘Turnoodling’ Minorities into Big Business
WorldCard wins Prestige via Coffee Conversations
A Korean Love Drama
Love (almost) Don’t Cost Anything
MAS Search Programme
Attract Interest Standard Chartered
The Clash of the Titans with 100plus Football Xtreme
How TuneTalk Allies with 7-11 to seize Market Share
Romancing Your Man With Closer Intimacy
Invasion of the Avatars
Breaking the Last Taboo on Radio
Malaysia raises the largest ‘Yum Seng of Milk’
Wanita Gemilang SK-II
Tuning in to TUNE
Walking into Malaysian Hearts at Zero Cost
Planers Foursquare up to Harian Metro
Performance You Can See
First Ever Reality Show On Print
How Maxis IPhone 4 Launch Became a National Story
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Hand painted billboards for sustainability
Staying Awake with Brand’s This Chinese New Year
Unleashing the “Tiger” in the Social World
Berocca Speed Math Elevator
How a Partnership of Media giants turned a product launch into National News
Malaysian Mommies Flaunt their Bump
The Hybrid Chauffeur
What Berry Are You?
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Something to Feel Good About Panasonic
Going Places with CIMB FOREX ATM
Groceries in Style with HSBC
When Malaysian Men Saved Angelina
Cool Banners Advise as per Weather Outside
Malaysians Go Puplylicious
Detik Bersama HANDYCAM
The Lion King
Berocca Lifts Business Sales with Cents!
Amma, I Love You Everyday
Going Places with CIMB Forex ATM
How Fitnesse became the Big Winner with the Biggest Loser Asia?
DIGI – Get Inside Music
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Downy Love In-store Scent Tester
CIMB Clicks OCTO, Beating the Odds
Dialing Up the Creative
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Dutch Lady brings alive the beautiful perspective of kids
See things from your Kids POV
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
DiGi Bola! Bola! Bola! Living in a Billboard
TM Paints the Future with Upin & Ipin
The Amazing Supercow Saves the Kids
Targeted Marketing to Minorities
Tuning-In For A World Record
How We Got Malaysians To Drink 23 Million More Cups of MIlo