2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Reaching for Neslac Excella Gold with “My Child, My Star”
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Wanita Gemilang SK-II
“AXE-Rated” Breaking News Wins Over Conservative Malays
Something to Feel Good About Panasonic
Pioneering Search Segmentation
Performance You Can See
NIKE Writes the Future of Malaysian Football
A Wolrd Paints A Thousand Motivations
Romancing Your Man With Closer Intimacy
When Malaysian Men Saved Angelina
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
DISNEY So Syok
You have 60 Seconds to Increase Sales
Hand painted billboards for sustainability
How We Created Multiplatform Content with just One Hit Song
A World Record for Uniqlo
MSN Travel Sponsorship
Attract Interest Standard Chartered
Winning All the Way with Generasi Hebat
Going Beyond Creative Buys
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Berocca Speed Math Elevator
How TuneTalk Allies with 7-11 to seize Market Share
Augmented Reality Unlocks Priceless Shopping Discoveries
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Walking into Malaysian Hearts at Zero Cost
Going Places with CIMB FOREX ATM
Breaking the Last Taboo on Radio
Protomalt Story… as told by Celebritries
FRISO Captures the Holy Grail of Targeting
Targeted Marketing to Minorities
WorldCard wins Prestige via Coffee Conversations
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
What Berry Are You?
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
The un-Official FIFA 2010 Sponsor
A Korean Love Drama
When Social Met Search
The Lion King
Tesco “Pump it” Riders
The Hybrid Chauffeur
NIKE Unleashes A Passion For Running In Youth
DiGi Bola! Bola! Bola! Living in a Billboard
Mission Possible! Facebook the Mission. Live the Broadband Experience
Planers Foursquare up to Harian Metro
Malaysians Go Puplylicious
First Ever Reality Show On Print
Making Search Young and Hip
TM Paints the Future with Upin & Ipin
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
How We Got Malaysians To Drink 23 Million More Cups of MIlo
How Maxis IPhone 4 Launch Became a National Story
Chipsmore Stole Readers Attention!
Love (almost) Don’t Cost Anything
DiGi Bola! Bola! Bola! Living in a Billboard
The New ‘Airline Crew’ by Axiata
X-treme Eneergy Results In X-treme ROI
MILO Ambushes Official World Cup Sponsors
Prudential turns newspaper articles into sales tools
Astro 368% more
‘Turnoodling’ Minorities into Big Business
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Boom, Shake, Shake, Shake the tree!
How 10 Mobile Trucks Contributed to 10% of the Sales
Dutch Lady brings alive the beautiful perspective of kids
The Hybrid Chauffeur
Dialing Up the Creative
How MAGGI Captured the Hearts of the Penangites
Staying Awake with Brand’s This Chinese New Year
Malaysia raises the largest ‘Yum Seng of Milk’
The Amazing Race Asia drives Awareness and Brand values across Asia
SAMSUNG 2 Door Lifts
LUX “Mirror-mirror” in the Mag
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Winning Malaysian Hearts
DIGI Big Boys Like Big Toys
Malaysian Mommies Flaunt their Bump
Winning all the way with Generasi Hebat
Sunlight helps revive popular Malay tradition!
DIGI Big Boys Like Big Toys
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
HSBC ‘Hijacked’ The Malaysian Megasale
Tuning in to TUNE
Playing Ball with a Monster
Groceries in Style with HSBC
Radio Djs Tune Listerns into health
FORD Fiesta Beat-Boxed Into the Airwaves
Detik Bersama HANDYCAM
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Going Places with CIMB Forex ATM
World Cup the 3D Way by SAMSUNG
Staying Awake with Brand’s this Chinese New Year
The Rookie Nokia
Receipt Stories
Share The Moment & Detik Bersama Handycam
The Amazing Supercow Saves the Kids
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Tuning-In For A World Record
Anda Jawab Kami Bayar 3 Sen
CIMB Clicks OCTO, Beating the Odds
Spend with Visa Debit Card
Dutch Lady Guides moms with custom TV Guide
Malaysia raises the largest ‘Yum Seng of Milk’
Downy Love In-store Scent Tester
Erra Becomes a Soul Sister to Mommies
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Invasion of the Avatars
The Mobile Connection with Showrooms
MAS Search Programme
Augmented Reality Unlock Priceless Shopping Discoveries
See things from your Kids POV
NIKE Mercurials’s SPEED to Success
The Amazing YES! SUPERCOW VS BUDGET DEMON
Unleashing the “Tiger” in the Social World
Crowning the Craziest Curry Fan!
BMW 5 Series Seeks SME Success
Cool Banners Advise as per Weather Outside
DiGi Bola! Bola! Bola! Living in a Billboard
HSBC went against financial norm to win Malays in ‘8 Bulan’
Amma, I Love You Everyday
BannerCam Turns your Baby into a Superstar
The Clash of the Titans with 100plus Football Xtreme
How a Partnership of Media giants turned a product launch into National News
Baby KIKO Double Digit Growth
DIGI – Get Inside Music
Capturing smokers when it matters
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Berocca Lifts Business Sales with Cents!