2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Chipsmore Stole Readers Attention!
Radio Djs Tune Listerns into health
Augmented Reality Unlock Priceless Shopping Discoveries
How 10 Mobile Trucks Contributed to 10% of the Sales
BMW 5 Series Seeks SME Success
FORD Fiesta Beat-Boxed Into the Airwaves
Something to Feel Good About Panasonic
You have 60 Seconds to Increase Sales
SAMSUNG 2 Door Lifts
CIMB Clicks OCTO, Beating the Odds
How We Got Malaysians To Drink 23 Million More Cups of MIlo
How Maxis IPhone 4 Launch Became a National Story
A World Record for Uniqlo
MSN Travel Sponsorship
Augmented Reality Unlocks Priceless Shopping Discoveries
Winning all the way with Generasi Hebat
Pioneering Search Segmentation
Anda Jawab Kami Bayar 3 Sen
Groceries in Style with HSBC
Dutch Lady Guides moms with custom TV Guide
The un-Official FIFA 2010 Sponsor
A Wolrd Paints A Thousand Motivations
DIGI Big Boys Like Big Toys
Spend with Visa Debit Card
How We Created Multiplatform Content with just One Hit Song
DiGi Bola! Bola! Bola! Living in a Billboard
Invasion of the Avatars
NIKE Writes the Future of Malaysian Football
Prudential turns newspaper articles into sales tools
‘Turnoodling’ Minorities into Big Business
Boom, Shake, Shake, Shake the tree!
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
X-treme Eneergy Results In X-treme ROI
Playing Ball with a Monster
Protomalt Story… as told by Celebritries
Malaysia raises the largest ‘Yum Seng of Milk’
DIGI – Get Inside Music
Mission Possible! Facebook the Mission. Live the Broadband Experience
How TuneTalk Allies with 7-11 to seize Market Share
WorldCard wins Prestige via Coffee Conversations
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
The Mobile Connection with Showrooms
The Lion King
Breaking the Last Taboo on Radio
DIGI Big Boys Like Big Toys
Winning Malaysian Hearts
Crowning the Craziest Curry Fan!
HSBC went against financial norm to win Malays in ‘8 Bulan’
Going Places with CIMB Forex ATM
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
NIKE Unleashes A Passion For Running In Youth
Detik Bersama HANDYCAM
When Malaysian Men Saved Angelina
Share The Moment & Detik Bersama Handycam
What Berry Are You?
Sunlight helps revive popular Malay tradition!
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
When Social Met Search
MAS Search Programme
TM Paints the Future with Upin & Ipin
Staying Awake with Brand’s This Chinese New Year
The Hybrid Chauffeur
Receipt Stories
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
See things from your Kids POV
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
FRISO Captures the Holy Grail of Targeting
First Ever Reality Show On Print
Reaching for Neslac Excella Gold with “My Child, My Star”
Astro 368% more
Walking into Malaysian Hearts at Zero Cost
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Targeted Marketing to Minorities
MILO Ambushes Official World Cup Sponsors
Dutch Lady brings alive the beautiful perspective of kids
Love (almost) Don’t Cost Anything
Planers Foursquare up to Harian Metro
Amma, I Love You Everyday
Dialing Up the Creative
The New ‘Airline Crew’ by Axiata
Tesco “Pump it” Riders
Berocca Speed Math Elevator
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Staying Awake with Brand’s this Chinese New Year
“AXE-Rated” Breaking News Wins Over Conservative Malays
Malaysia raises the largest ‘Yum Seng of Milk’
Capturing smokers when it matters
Unleashing the “Tiger” in the Social World
Berocca Lifts Business Sales with Cents!
How Fitnesse became the Big Winner with the Biggest Loser Asia?
The Amazing Supercow Saves the Kids
Going Places with CIMB FOREX ATM
Winning All the Way with Generasi Hebat
World Cup the 3D Way by SAMSUNG
Cool Banners Advise as per Weather Outside
Downy Love In-store Scent Tester
BannerCam Turns your Baby into a Superstar
The Clash of the Titans with 100plus Football Xtreme
Tuning-In For A World Record
Malaysian Mommies Flaunt their Bump
The Hybrid Chauffeur
Going Beyond Creative Buys
Malaysians Go Puplylicious
Tuning in to TUNE
Attract Interest Standard Chartered
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
A Korean Love Drama
The Rookie Nokia
LUX “Mirror-mirror” in the Mag
DiGi Bola! Bola! Bola! Living in a Billboard
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
The Amazing YES! SUPERCOW VS BUDGET DEMON
DiGi Bola! Bola! Bola! Living in a Billboard
NIKE Mercurials’s SPEED to Success
How a Partnership of Media giants turned a product launch into National News
How MAGGI Captured the Hearts of the Penangites
HSBC ‘Hijacked’ The Malaysian Megasale
Erra Becomes a Soul Sister to Mommies
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Wanita Gemilang SK-II
Baby KIKO Double Digit Growth
Hand painted billboards for sustainability
The Amazing Race Asia drives Awareness and Brand values across Asia
Making Search Young and Hip
Performance You Can See
Romancing Your Man With Closer Intimacy
DISNEY So Syok