2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Astro Tutor TV SPM Leads Students To INTI
Malaysia-nizing Kit Kat Through The Airwaves
Nestum Brings Flavour Into Rasa
One World. One Malaysia. One Song of Happiness
“Heart” Headlines that Shook the Nation
Captain Munch – Zero To Hero
Take Note On-The-Go!
Bronze Teh Tarik Friend Finder & Scheduler App
Milo Inspires Teens To Create The Next Game
Little Marcus Gets His First Ever Party Invite!
The Great Fanta Theft
The Bold vs. The Incredible
HTC — iPhone Hijacked
Milo Miniature Van Made Gigantic Impact Across Malaysia
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
All Good Things Must Be Shared
Captain Munch Wins Shelf Battle
The Blind Test Drive
The Great Fanta Theft
We Know Your Inner Mini
BFM Generating Leads For MAS — Efficiently And Effectively
Coca-Cola Creates A Spectacular Happiness
Coway Shower Party!
Mountain Dew — Xtreme Zone Sponsorship
Know Your Scholarship
INTI Scores Straight A’s With Astro Tutor TV
Open Coke. Open Happiness. Open The World.
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Move It With Krunch Moves!
Over 600 Women Took Up The “2-Week Challenge”
Malaysia Dances with Largest AR Dance Mob
Meet Fab Skuad, The Load Lightening Troopers
DiGi WWWOW — For The People, By The People
Social Movement Powers Virtual Concert
Burning The Screens With Sunplay
Heineken Opens Your World
Re-kindling the Romance with Words
Polident Gives Golden Citizens Confidence To Shine
Infecting 3.8 Million Malaysians With The Kolony Virus
Meet Fab Skuad, The Load Lightening Troopers
Ayamas Bubur Lambuk Bersama Chef Wan
Last Taboo On Radio
Carefree Dunia Kita
Low-Budget Romantic Affair For Logophiliacs
Mango Storm The Streets To Stores
Kids Imaginarium – Beyond Newsprint
Captain Munch – Zero To Hero
Mommy Where, Is My Room
Malaysia’s 1st Online Celebrity Race
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Reinventing The OOH Landscape
Fuelling Trial Right Ourside Of Your Home
Transforming Orphanages Into Homes
SK-II Miracle Makers
DJs Talk Their Way To Reality Tech-Over
Johnson’s Baby Tales Creates Magic
Does Your Marriage Still Have The Spark?
Teh Tarik Facebook Community
All Good Things Must Be Shared
Recite Your ‘Pantun’ (Poetry) On Radio
One Brand’s Weakness Is Another Brand’s Strength
Milo Makes Newspaper Active
The G-Spot of Search
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Heartfelt Storytelling Drives Soft Water
How Oreo Earned 3x Media Value Over RM1million
The Great Milk Elections
DiGi WWWOW — For The People, By The People
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Sunsilk Helped Me Achieve My Dreams
Injecting Heart And Life Into Kelantan
Knorr And Celebrities Make Cooking Fun For Malaysians
The Great Milk Elections
Coca-Cola Creates a Spectacular Happiness
How Astro Tutor Invaded Schools And Won Teachers And Students
Now Every Senior Citizen Can Smile Confidently With Polident!
Get 100 Experiences on Paper!
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Owning the Newspapers
Saving A Declining National Pastime
Vono Gives You Sun And Soup!
Surrender Or Be Arrested By The Axe-Police
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
A Big Break From Media Heavyweights
Creating Dissonance During Search
Getting Into The Shower With Customers
Dutch Lady’s 5 Pronged Crisis Response
Making Stars Out Of Shoppers!
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Johnson’s Baby Tales Creates Magic
Smart Tales Take Mommy Shoppers By Surprise
Bring The Pump To The Paper!
The Bold vs. The Incredible
Little Marcus Gets His First Red Carpet Invite
Coffeemate Stirs The Largest Romantic Couple Sampling
Radio Station Becomes Little Adam’s Live Playground
Who Says Radio Is Just A Supporting Medium?
Cadbury Dairy Milk Grew +7% Sales With Happy News!
I Like My Home
Small Solution, Big Results
Horlicks 3 In 1 Benefit The Alpha Women
Open Coke. Open Happiness. Open The World.
SEA’s Largest Cholesterol Check Delivers Large Sales
It’s Not Just About The Price
Move It With Krunch Moves!
Time For Your Loved Ones