2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Social Movement Powers Virtual Concert
Time For Your Loved Ones
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Open Coke. Open Happiness. Open The World.
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Know Your Scholarship
Bronze Teh Tarik Friend Finder & Scheduler App
The Great Milk Elections
HTC — iPhone Hijacked
Captain Munch – Zero To Hero
Kids Imaginarium – Beyond Newsprint
Re-kindling the Romance with Words
Ayamas Bubur Lambuk Bersama Chef Wan
The Bold vs. The Incredible
Sunsilk Helped Me Achieve My Dreams
It’s Not Just About The Price
We Know Your Inner Mini
Low-Budget Romantic Affair For Logophiliacs
Carefree Dunia Kita
DJs Talk Their Way To Reality Tech-Over
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Move It With Krunch Moves!
Little Marcus Gets His First Red Carpet Invite
Burning The Screens With Sunplay
Fuelling Trial Right Ourside Of Your Home
SEA’s Largest Cholesterol Check Delivers Large Sales
Open Coke. Open Happiness. Open The World.
Dutch Lady’s 5 Pronged Crisis Response
Captain Munch Wins Shelf Battle
Knorr And Celebrities Make Cooking Fun For Malaysians
Over 600 Women Took Up The “2-Week Challenge”
Bring The Pump To The Paper!
Small Solution, Big Results
DiGi WWWOW — For The People, By The People
Take Note On-The-Go!
One World. One Malaysia. One Song of Happiness
The Great Fanta Theft
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Johnson’s Baby Tales Creates Magic
Coffeemate Stirs The Largest Romantic Couple Sampling
A Big Break From Media Heavyweights
How Oreo Earned 3x Media Value Over RM1million
Transforming Orphanages Into Homes
Get 100 Experiences on Paper!
Does Your Marriage Still Have The Spark?
Horlicks 3 In 1 Benefit The Alpha Women
The Blind Test Drive
DiGi WWWOW — For The People, By The People
Teh Tarik Facebook Community
Little Marcus Gets His First Ever Party Invite!
Milo Miniature Van Made Gigantic Impact Across Malaysia
Who Says Radio Is Just A Supporting Medium?
Polident Gives Golden Citizens Confidence To Shine
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
SK-II Miracle Makers
Malaysia Dances with Largest AR Dance Mob
INTI Scores Straight A’s With Astro Tutor TV
Johnson’s Baby Tales Creates Magic
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Reinventing The OOH Landscape
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Captain Munch – Zero To Hero
Coway Shower Party!
Mountain Dew — Xtreme Zone Sponsorship
Owning the Newspapers
The G-Spot of Search
Move It With Krunch Moves!
One Brand’s Weakness Is Another Brand’s Strength
Heartfelt Storytelling Drives Soft Water
I Like My Home
The Bold vs. The Incredible
Smart Tales Take Mommy Shoppers By Surprise
Injecting Heart And Life Into Kelantan
Mango Storm The Streets To Stores
Heineken Opens Your World
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
BFM Generating Leads For MAS — Efficiently And Effectively
Recite Your ‘Pantun’ (Poetry) On Radio
“Heart” Headlines that Shook the Nation
Last Taboo On Radio
Infecting 3.8 Million Malaysians With The Kolony Virus
Mommy Where, Is My Room
Meet Fab Skuad, The Load Lightening Troopers
Making Stars Out Of Shoppers!
The Great Milk Elections
Now Every Senior Citizen Can Smile Confidently With Polident!
Surrender Or Be Arrested By The Axe-Police
Milo Inspires Teens To Create The Next Game
Malaysia’s 1st Online Celebrity Race
Coca-Cola Creates a Spectacular Happiness
Milo Makes Newspaper Active
How Astro Tutor Invaded Schools And Won Teachers And Students
Meet Fab Skuad, The Load Lightening Troopers
Creating Dissonance During Search
Nestum Brings Flavour Into Rasa
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Saving A Declining National Pastime
Astro Tutor TV SPM Leads Students To INTI
Radio Station Becomes Little Adam’s Live Playground
All Good Things Must Be Shared
Malaysia-nizing Kit Kat Through The Airwaves
Coca-Cola Creates A Spectacular Happiness
The Great Fanta Theft
Vono Gives You Sun And Soup!
Getting Into The Shower With Customers
All Good Things Must Be Shared
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)