2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Move It With Krunch Moves!
Captain Munch Wins Shelf Battle
Horlicks 3 In 1 Benefit The Alpha Women
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Mommy Where, Is My Room
We Know Your Inner Mini
The Bold vs. The Incredible
Move It With Krunch Moves!
INTI Scores Straight A’s With Astro Tutor TV
Coffeemate Stirs The Largest Romantic Couple Sampling
Recite Your ‘Pantun’ (Poetry) On Radio
Making Stars Out Of Shoppers!
Fiction Collides With Reality In Microsoft’s Branded Drama Series
The Great Fanta Theft
I Like My Home
All Good Things Must Be Shared
Heartfelt Storytelling Drives Soft Water
DiGi WWWOW — For The People, By The People
Now Every Senior Citizen Can Smile Confidently With Polident!
One Brand’s Weakness Is Another Brand’s Strength
The Great Fanta Theft
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Coca-Cola Creates a Spectacular Happiness
Johnson’s Baby Tales Creates Magic
Infecting 3.8 Million Malaysians With The Kolony Virus
Who Says Radio Is Just A Supporting Medium?
Captain Munch – Zero To Hero
Malaysia’s 1st Online Celebrity Race
Milo Inspires Teens To Create The Next Game
Nestum Brings Flavour Into Rasa
The Great Milk Elections
Does Your Marriage Still Have The Spark?
Last Taboo On Radio
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Mountain Dew — Xtreme Zone Sponsorship
Coway Shower Party!
One World. One Malaysia. One Song of Happiness
The Bold vs. The Incredible
Coca-Cola Creates A Spectacular Happiness
Surrender Or Be Arrested By The Axe-Police
Know Your Scholarship
Ayamas Bubur Lambuk Bersama Chef Wan
Sunsilk Helped Me Achieve My Dreams
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Vono Gives You Sun And Soup!
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Open Coke. Open Happiness. Open The World.
A Big Break From Media Heavyweights
Bring The Pump To The Paper!
Smart Tales Take Mommy Shoppers By Surprise
Reinventing The OOH Landscape
Small Solution, Big Results
How Astro Tutor Invaded Schools And Won Teachers And Students
“Heart” Headlines that Shook the Nation
Polident Gives Golden Citizens Confidence To Shine
HTC — iPhone Hijacked
Time For Your Loved Ones
Get 100 Experiences on Paper!
Fuelling Trial Right Ourside Of Your Home
Burning The Screens With Sunplay
Dutch Lady’s 5 Pronged Crisis Response
SEA’s Largest Cholesterol Check Delivers Large Sales
Meet Fab Skuad, The Load Lightening Troopers
SK-II Miracle Makers
DJs Talk Their Way To Reality Tech-Over
Bronze Teh Tarik Friend Finder & Scheduler App
Over 600 Women Took Up The “2-Week Challenge”
Radio Station Becomes Little Adam’s Live Playground
Kids Imaginarium – Beyond Newsprint
Meet Fab Skuad, The Load Lightening Troopers
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Johnson’s Baby Tales Creates Magic
Malaysia Dances with Largest AR Dance Mob
Transforming Orphanages Into Homes
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
The Blind Test Drive
Milo Makes Newspaper Active
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Knorr And Celebrities Make Cooking Fun For Malaysians
Getting Into The Shower With Customers
The G-Spot of Search
The Great Milk Elections
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Carefree Dunia Kita
Teh Tarik Facebook Community
Low-Budget Romantic Affair For Logophiliacs
Open Coke. Open Happiness. Open The World.
Mango Storm The Streets To Stores
Milo Miniature Van Made Gigantic Impact Across Malaysia
Captain Munch – Zero To Hero
Astro Tutor TV SPM Leads Students To INTI
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Creating Dissonance During Search
It’s Not Just About The Price
Malaysia-nizing Kit Kat Through The Airwaves
Injecting Heart And Life Into Kelantan
Owning the Newspapers
Heineken Opens Your World
Little Marcus Gets His First Red Carpet Invite
All Good Things Must Be Shared
BFM Generating Leads For MAS — Efficiently And Effectively
DiGi WWWOW — For The People, By The People
Saving A Declining National Pastime
Social Movement Powers Virtual Concert
Re-kindling the Romance with Words
Little Marcus Gets His First Ever Party Invite!
Take Note On-The-Go!
How Oreo Earned 3x Media Value Over RM1million