2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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The G-Spot of Search
Meet Fab Skuad, The Load Lightening Troopers
Mango Storm The Streets To Stores
Making Stars Out Of Shoppers!
All Good Things Must Be Shared
“Heart” Headlines that Shook the Nation
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Little Marcus Gets His First Red Carpet Invite
SK-II Miracle Makers
Coffeemate Stirs The Largest Romantic Couple Sampling
It’s Not Just About The Price
I Like My Home
Time For Your Loved Ones
The Blind Test Drive
Who Says Radio Is Just A Supporting Medium?
Carefree Dunia Kita
Coca-Cola Creates A Spectacular Happiness
Surrender Or Be Arrested By The Axe-Police
The Great Fanta Theft
The Bold vs. The Incredible
SEA’s Largest Cholesterol Check Delivers Large Sales
The Bold vs. The Incredible
HTC — iPhone Hijacked
Ayamas Bubur Lambuk Bersama Chef Wan
Re-kindling the Romance with Words
Transforming Orphanages Into Homes
Little Marcus Gets His First Ever Party Invite!
Knorr And Celebrities Make Cooking Fun For Malaysians
Now Every Senior Citizen Can Smile Confidently With Polident!
Captain Munch – Zero To Hero
Bring The Pump To The Paper!
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Meet Fab Skuad, The Load Lightening Troopers
Open Coke. Open Happiness. Open The World.
We Know Your Inner Mini
Bronze Teh Tarik Friend Finder & Scheduler App
Social Movement Powers Virtual Concert
Does Your Marriage Still Have The Spark?
Milo Miniature Van Made Gigantic Impact Across Malaysia
Milo Makes Newspaper Active
Vono Gives You Sun And Soup!
Kids Imaginarium – Beyond Newsprint
Move It With Krunch Moves!
Johnson’s Baby Tales Creates Magic
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Teh Tarik Facebook Community
Move It With Krunch Moves!
DJs Talk Their Way To Reality Tech-Over
Johnson’s Baby Tales Creates Magic
Recite Your ‘Pantun’ (Poetry) On Radio
Sunsilk Helped Me Achieve My Dreams
Small Solution, Big Results
Reinventing The OOH Landscape
Captain Munch Wins Shelf Battle
The Great Milk Elections
Smart Tales Take Mommy Shoppers By Surprise
Milo Inspires Teens To Create The Next Game
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Heartfelt Storytelling Drives Soft Water
Over 600 Women Took Up The “2-Week Challenge”
The Great Milk Elections
Burning The Screens With Sunplay
Low-Budget Romantic Affair For Logophiliacs
DiGi WWWOW — For The People, By The People
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Injecting Heart And Life Into Kelantan
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
INTI Scores Straight A’s With Astro Tutor TV
Astro Tutor TV SPM Leads Students To INTI
Malaysia’s 1st Online Celebrity Race
DiGi WWWOW — For The People, By The People
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
All Good Things Must Be Shared
Dutch Lady’s 5 Pronged Crisis Response
Coway Shower Party!
How Oreo Earned 3x Media Value Over RM1million
Polident Gives Golden Citizens Confidence To Shine
Open Coke. Open Happiness. Open The World.
Fuelling Trial Right Ourside Of Your Home
Mommy Where, Is My Room
How Astro Tutor Invaded Schools And Won Teachers And Students
One Brand’s Weakness Is Another Brand’s Strength
Mountain Dew — Xtreme Zone Sponsorship
The Great Fanta Theft
Saving A Declining National Pastime
Heineken Opens Your World
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Captain Munch – Zero To Hero
BFM Generating Leads For MAS — Efficiently And Effectively
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Owning the Newspapers
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Creating Dissonance During Search
Radio Station Becomes Little Adam’s Live Playground
Infecting 3.8 Million Malaysians With The Kolony Virus
Coca-Cola Creates a Spectacular Happiness
Nestum Brings Flavour Into Rasa
Last Taboo On Radio
Getting Into The Shower With Customers
A Big Break From Media Heavyweights
Take Note On-The-Go!
One World. One Malaysia. One Song of Happiness
Malaysia-nizing Kit Kat Through The Airwaves
Get 100 Experiences on Paper!
Malaysia Dances with Largest AR Dance Mob
Know Your Scholarship
Horlicks 3 In 1 Benefit The Alpha Women