2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Malaysia Dances with Largest AR Dance Mob
Surrender Or Be Arrested By The Axe-Police
Heartfelt Storytelling Drives Soft Water
The Great Fanta Theft
Now Every Senior Citizen Can Smile Confidently With Polident!
Radio Station Becomes Little Adam’s Live Playground
Mountain Dew — Xtreme Zone Sponsorship
How Astro Tutor Invaded Schools And Won Teachers And Students
Take Note On-The-Go!
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Bronze Teh Tarik Friend Finder & Scheduler App
The Bold vs. The Incredible
One Brand’s Weakness Is Another Brand’s Strength
Get 100 Experiences on Paper!
Does Your Marriage Still Have The Spark?
SEA’s Largest Cholesterol Check Delivers Large Sales
Reinventing The OOH Landscape
Coca-Cola Creates A Spectacular Happiness
How Oreo Earned 3x Media Value Over RM1million
Move It With Krunch Moves!
Saving A Declining National Pastime
Move It With Krunch Moves!
Over 600 Women Took Up The “2-Week Challenge”
Meet Fab Skuad, The Load Lightening Troopers
I Like My Home
Coca-Cola Creates a Spectacular Happiness
The Great Milk Elections
Injecting Heart And Life Into Kelantan
Who Says Radio Is Just A Supporting Medium?
We Know Your Inner Mini
DiGi WWWOW — For The People, By The People
The Great Milk Elections
Malaysia-nizing Kit Kat Through The Airwaves
Know Your Scholarship
DJs Talk Their Way To Reality Tech-Over
SK-II Miracle Makers
Sunsilk Helped Me Achieve My Dreams
Social Movement Powers Virtual Concert
The Bold vs. The Incredible
Mommy Where, Is My Room
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Low-Budget Romantic Affair For Logophiliacs
Fuelling Trial Right Ourside Of Your Home
Coffeemate Stirs The Largest Romantic Couple Sampling
Transforming Orphanages Into Homes
BFM Generating Leads For MAS — Efficiently And Effectively
Carefree Dunia Kita
Re-kindling the Romance with Words
Horlicks 3 In 1 Benefit The Alpha Women
It’s Not Just About The Price
Smart Tales Take Mommy Shoppers By Surprise
Infecting 3.8 Million Malaysians With The Kolony Virus
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
All Good Things Must Be Shared
Little Marcus Gets His First Red Carpet Invite
Creating Dissonance During Search
Heineken Opens Your World
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Ayamas Bubur Lambuk Bersama Chef Wan
Bring The Pump To The Paper!
Johnson’s Baby Tales Creates Magic
Captain Munch – Zero To Hero
Little Marcus Gets His First Ever Party Invite!
Burning The Screens With Sunplay
Owning the Newspapers
One World. One Malaysia. One Song of Happiness
Nestum Brings Flavour Into Rasa
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Milo Miniature Van Made Gigantic Impact Across Malaysia
Malaysia’s 1st Online Celebrity Race
All Good Things Must Be Shared
HTC — iPhone Hijacked
Cadbury Dairy Milk Grew +7% Sales With Happy News!
The Great Fanta Theft
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Teh Tarik Facebook Community
Milo Inspires Teens To Create The Next Game
Milo Makes Newspaper Active
The Blind Test Drive
Last Taboo On Radio
DiGi WWWOW — For The People, By The People
Vono Gives You Sun And Soup!
Captain Munch Wins Shelf Battle
Meet Fab Skuad, The Load Lightening Troopers
Getting Into The Shower With Customers
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Time For Your Loved Ones
Dutch Lady’s 5 Pronged Crisis Response
Knorr And Celebrities Make Cooking Fun For Malaysians
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Captain Munch – Zero To Hero
Making Stars Out Of Shoppers!
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Mango Storm The Streets To Stores
Astro Tutor TV SPM Leads Students To INTI
Open Coke. Open Happiness. Open The World.
Johnson’s Baby Tales Creates Magic
Recite Your ‘Pantun’ (Poetry) On Radio
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Open Coke. Open Happiness. Open The World.
Small Solution, Big Results
Kids Imaginarium – Beyond Newsprint
INTI Scores Straight A’s With Astro Tutor TV
Coway Shower Party!
The G-Spot of Search
A Big Break From Media Heavyweights
“Heart” Headlines that Shook the Nation
Polident Gives Golden Citizens Confidence To Shine