2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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One Brand’s Weakness Is Another Brand’s Strength
“Heart” Headlines that Shook the Nation
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Cadbury Dairy Milk Grew +7% Sales With Happy News!
DJs Talk Their Way To Reality Tech-Over
Infecting 3.8 Million Malaysians With The Kolony Virus
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Polident Gives Golden Citizens Confidence To Shine
Surrender Or Be Arrested By The Axe-Police
Malaysia Dances with Largest AR Dance Mob
Kids Imaginarium – Beyond Newsprint
Milo Miniature Van Made Gigantic Impact Across Malaysia
Meet Fab Skuad, The Load Lightening Troopers
Coca-Cola Creates a Spectacular Happiness
Captain Munch – Zero To Hero
Owning the Newspapers
One World. One Malaysia. One Song of Happiness
Knorr And Celebrities Make Cooking Fun For Malaysians
SK-II Miracle Makers
Transforming Orphanages Into Homes
Smart Tales Take Mommy Shoppers By Surprise
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Milo Inspires Teens To Create The Next Game
Little Marcus Gets His First Red Carpet Invite
Time For Your Loved Ones
All Good Things Must Be Shared
Bring The Pump To The Paper!
Small Solution, Big Results
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
The Blind Test Drive
Sunsilk Helped Me Achieve My Dreams
Radio Station Becomes Little Adam’s Live Playground
Bronze Teh Tarik Friend Finder & Scheduler App
How Astro Tutor Invaded Schools And Won Teachers And Students
Little Marcus Gets His First Ever Party Invite!
Who Says Radio Is Just A Supporting Medium?
Move It With Krunch Moves!
Coffeemate Stirs The Largest Romantic Couple Sampling
Mountain Dew — Xtreme Zone Sponsorship
Heartfelt Storytelling Drives Soft Water
The G-Spot of Search
We Know Your Inner Mini
The Great Milk Elections
Dutch Lady’s 5 Pronged Crisis Response
Now Every Senior Citizen Can Smile Confidently With Polident!
The Great Fanta Theft
Saving A Declining National Pastime
Burning The Screens With Sunplay
The Great Fanta Theft
Captain Munch Wins Shelf Battle
Heineken Opens Your World
The Bold vs. The Incredible
Malaysia’s 1st Online Celebrity Race
Making Stars Out Of Shoppers!
Recite Your ‘Pantun’ (Poetry) On Radio
Open Coke. Open Happiness. Open The World.
It’s Not Just About The Price
Vono Gives You Sun And Soup!
BFM Generating Leads For MAS — Efficiently And Effectively
Teh Tarik Facebook Community
Injecting Heart And Life Into Kelantan
Move It With Krunch Moves!
Getting Into The Shower With Customers
The Bold vs. The Incredible
Captain Munch – Zero To Hero
Astro Tutor TV SPM Leads Students To INTI
Meet Fab Skuad, The Load Lightening Troopers
Horlicks 3 In 1 Benefit The Alpha Women
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Know Your Scholarship
Mango Storm The Streets To Stores
Johnson’s Baby Tales Creates Magic
DiGi WWWOW — For The People, By The People
INTI Scores Straight A’s With Astro Tutor TV
Does Your Marriage Still Have The Spark?
Last Taboo On Radio
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Re-kindling the Romance with Words
The Great Milk Elections
Coway Shower Party!
A Big Break From Media Heavyweights
How Oreo Earned 3x Media Value Over RM1million
Low-Budget Romantic Affair For Logophiliacs
Social Movement Powers Virtual Concert
Johnson’s Baby Tales Creates Magic
Open Coke. Open Happiness. Open The World.
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Get 100 Experiences on Paper!
I Like My Home
DiGi WWWOW — For The People, By The People
Milo Makes Newspaper Active
Creating Dissonance During Search
HTC — iPhone Hijacked
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Fuelling Trial Right Ourside Of Your Home
Carefree Dunia Kita
Malaysia-nizing Kit Kat Through The Airwaves
Coca-Cola Creates A Spectacular Happiness
Mommy Where, Is My Room
Over 600 Women Took Up The “2-Week Challenge”
Take Note On-The-Go!
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Ayamas Bubur Lambuk Bersama Chef Wan
Reinventing The OOH Landscape
All Good Things Must Be Shared
SEA’s Largest Cholesterol Check Delivers Large Sales
Nestum Brings Flavour Into Rasa