2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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The Great Milk Elections
Making Stars Out Of Shoppers!
The Bold vs. The Incredible
Little Marcus Gets His First Red Carpet Invite
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
We Know Your Inner Mini
Time For Your Loved Ones
Getting Into The Shower With Customers
Saving A Declining National Pastime
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Get 100 Experiences on Paper!
Captain Munch – Zero To Hero
Captain Munch Wins Shelf Battle
One Brand’s Weakness Is Another Brand’s Strength
Milo Makes Newspaper Active
Transforming Orphanages Into Homes
Astro Tutor TV SPM Leads Students To INTI
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Teh Tarik Facebook Community
It’s Not Just About The Price
Milo Inspires Teens To Create The Next Game
Reinventing The OOH Landscape
Know Your Scholarship
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Bronze Teh Tarik Friend Finder & Scheduler App
Sunsilk Helped Me Achieve My Dreams
The G-Spot of Search
Open Coke. Open Happiness. Open The World.
Move It With Krunch Moves!
Vono Gives You Sun And Soup!
Re-kindling the Romance with Words
Does Your Marriage Still Have The Spark?
Malaysia Dances with Largest AR Dance Mob
Malaysia-nizing Kit Kat Through The Airwaves
Fuelling Trial Right Ourside Of Your Home
Creating Dissonance During Search
Ayamas Bubur Lambuk Bersama Chef Wan
The Great Milk Elections
Social Movement Powers Virtual Concert
Johnson’s Baby Tales Creates Magic
Cadbury Dairy Milk Grew +7% Sales With Happy News!
The Great Fanta Theft
Who Says Radio Is Just A Supporting Medium?
Dutch Lady’s 5 Pronged Crisis Response
Heartfelt Storytelling Drives Soft Water
A Big Break From Media Heavyweights
Polident Gives Golden Citizens Confidence To Shine
Mountain Dew — Xtreme Zone Sponsorship
Over 600 Women Took Up The “2-Week Challenge”
The Blind Test Drive
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Meet Fab Skuad, The Load Lightening Troopers
Coca-Cola Creates A Spectacular Happiness
Injecting Heart And Life Into Kelantan
Open Coke. Open Happiness. Open The World.
Horlicks 3 In 1 Benefit The Alpha Women
I Like My Home
Coca-Cola Creates a Spectacular Happiness
BFM Generating Leads For MAS — Efficiently And Effectively
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Kids Imaginarium – Beyond Newsprint
Bring The Pump To The Paper!
“Heart” Headlines that Shook the Nation
Johnson’s Baby Tales Creates Magic
Knorr And Celebrities Make Cooking Fun For Malaysians
Little Marcus Gets His First Ever Party Invite!
Malaysia’s 1st Online Celebrity Race
Now Every Senior Citizen Can Smile Confidently With Polident!
INTI Scores Straight A’s With Astro Tutor TV
SK-II Miracle Makers
Mommy Where, Is My Room
Take Note On-The-Go!
Small Solution, Big Results
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Heineken Opens Your World
Smart Tales Take Mommy Shoppers By Surprise
Coffeemate Stirs The Largest Romantic Couple Sampling
Infecting 3.8 Million Malaysians With The Kolony Virus
Last Taboo On Radio
Meet Fab Skuad, The Load Lightening Troopers
Owning the Newspapers
Radio Station Becomes Little Adam’s Live Playground
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
DiGi WWWOW — For The People, By The People
Nestum Brings Flavour Into Rasa
Milo Miniature Van Made Gigantic Impact Across Malaysia
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Carefree Dunia Kita
Burning The Screens With Sunplay
DiGi WWWOW — For The People, By The People
How Astro Tutor Invaded Schools And Won Teachers And Students
SEA’s Largest Cholesterol Check Delivers Large Sales
The Great Fanta Theft
DJs Talk Their Way To Reality Tech-Over
How Oreo Earned 3x Media Value Over RM1million
Surrender Or Be Arrested By The Axe-Police
Mango Storm The Streets To Stores
Coway Shower Party!
All Good Things Must Be Shared
Move It With Krunch Moves!
One World. One Malaysia. One Song of Happiness
The Bold vs. The Incredible
All Good Things Must Be Shared
Low-Budget Romantic Affair For Logophiliacs
HTC — iPhone Hijacked
Recite Your ‘Pantun’ (Poetry) On Radio
Captain Munch – Zero To Hero