2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Recite Your ‘Pantun’ (Poetry) On Radio
DiGi WWWOW — For The People, By The People
All Good Things Must Be Shared
All Good Things Must Be Shared
Does Your Marriage Still Have The Spark?
The Bold vs. The Incredible
Bring The Pump To The Paper!
Over 600 Women Took Up The “2-Week Challenge”
The Great Fanta Theft
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Teh Tarik Facebook Community
Small Solution, Big Results
Polident Gives Golden Citizens Confidence To Shine
Dutch Lady’s 5 Pronged Crisis Response
Coway Shower Party!
Captain Munch – Zero To Hero
Transforming Orphanages Into Homes
I Like My Home
Vono Gives You Sun And Soup!
Getting Into The Shower With Customers
Who Says Radio Is Just A Supporting Medium?
Time For Your Loved Ones
Heartfelt Storytelling Drives Soft Water
The Great Milk Elections
Low-Budget Romantic Affair For Logophiliacs
How Astro Tutor Invaded Schools And Won Teachers And Students
DiGi WWWOW — For The People, By The People
Johnson’s Baby Tales Creates Magic
Surrender Or Be Arrested By The Axe-Police
HTC — iPhone Hijacked
Infecting 3.8 Million Malaysians With The Kolony Virus
Know Your Scholarship
Kids Imaginarium – Beyond Newsprint
Knorr And Celebrities Make Cooking Fun For Malaysians
Move It With Krunch Moves!
Little Marcus Gets His First Red Carpet Invite
Get 100 Experiences on Paper!
Mango Storm The Streets To Stores
Making Stars Out Of Shoppers!
We Know Your Inner Mini
Reinventing The OOH Landscape
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
“Heart” Headlines that Shook the Nation
One World. One Malaysia. One Song of Happiness
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Burning The Screens With Sunplay
Captain Munch Wins Shelf Battle
Take Note On-The-Go!
Little Marcus Gets His First Ever Party Invite!
Fuelling Trial Right Ourside Of Your Home
Radio Station Becomes Little Adam’s Live Playground
Coca-Cola Creates a Spectacular Happiness
Nestum Brings Flavour Into Rasa
Carefree Dunia Kita
Mommy Where, Is My Room
Saving A Declining National Pastime
How Oreo Earned 3x Media Value Over RM1million
Creating Dissonance During Search
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Sunsilk Helped Me Achieve My Dreams
Open Coke. Open Happiness. Open The World.
Captain Munch – Zero To Hero
Bronze Teh Tarik Friend Finder & Scheduler App
Mountain Dew — Xtreme Zone Sponsorship
SK-II Miracle Makers
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
The Great Milk Elections
Heineken Opens Your World
Meet Fab Skuad, The Load Lightening Troopers
Injecting Heart And Life Into Kelantan
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
The Bold vs. The Incredible
Owning the Newspapers
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Meet Fab Skuad, The Load Lightening Troopers
Milo Miniature Van Made Gigantic Impact Across Malaysia
The G-Spot of Search
Coffeemate Stirs The Largest Romantic Couple Sampling
Milo Makes Newspaper Active
INTI Scores Straight A’s With Astro Tutor TV
Malaysia Dances with Largest AR Dance Mob
DJs Talk Their Way To Reality Tech-Over
Coca-Cola Creates A Spectacular Happiness
Horlicks 3 In 1 Benefit The Alpha Women
Smart Tales Take Mommy Shoppers By Surprise
Last Taboo On Radio
Milo Inspires Teens To Create The Next Game
Malaysia’s 1st Online Celebrity Race
Open Coke. Open Happiness. Open The World.
It’s Not Just About The Price
Johnson’s Baby Tales Creates Magic
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Social Movement Powers Virtual Concert
Ayamas Bubur Lambuk Bersama Chef Wan
Move It With Krunch Moves!
SEA’s Largest Cholesterol Check Delivers Large Sales
Re-kindling the Romance with Words
Malaysia-nizing Kit Kat Through The Airwaves
Astro Tutor TV SPM Leads Students To INTI
A Big Break From Media Heavyweights
The Blind Test Drive
One Brand’s Weakness Is Another Brand’s Strength
BFM Generating Leads For MAS — Efficiently And Effectively
Now Every Senior Citizen Can Smile Confidently With Polident!
The Great Fanta Theft