2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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One Brand’s Weakness Is Another Brand’s Strength
Knorr And Celebrities Make Cooking Fun For Malaysians
How Astro Tutor Invaded Schools And Won Teachers And Students
Move It With Krunch Moves!
Getting Into The Shower With Customers
All Good Things Must Be Shared
How Oreo Earned 3x Media Value Over RM1million
Polident Gives Golden Citizens Confidence To Shine
SK-II Miracle Makers
Now Every Senior Citizen Can Smile Confidently With Polident!
DiGi WWWOW — For The People, By The People
Meet Fab Skuad, The Load Lightening Troopers
Open Coke. Open Happiness. Open The World.
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
I Like My Home
Johnson’s Baby Tales Creates Magic
Does Your Marriage Still Have The Spark?
Move It With Krunch Moves!
Last Taboo On Radio
Take Note On-The-Go!
Mommy Where, Is My Room
Malaysia-nizing Kit Kat Through The Airwaves
It’s Not Just About The Price
Small Solution, Big Results
We Know Your Inner Mini
Milo Inspires Teens To Create The Next Game
Recite Your ‘Pantun’ (Poetry) On Radio
Malaysia’s 1st Online Celebrity Race
Captain Munch – Zero To Hero
Heineken Opens Your World
Malaysia Dances with Largest AR Dance Mob
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
The Great Fanta Theft
SEA’s Largest Cholesterol Check Delivers Large Sales
Fuelling Trial Right Ourside Of Your Home
Who Says Radio Is Just A Supporting Medium?
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Astro Tutor TV SPM Leads Students To INTI
The Blind Test Drive
Smart Tales Take Mommy Shoppers By Surprise
Milo Makes Newspaper Active
All Good Things Must Be Shared
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Burning The Screens With Sunplay
Mountain Dew — Xtreme Zone Sponsorship
Infecting 3.8 Million Malaysians With The Kolony Virus
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Little Marcus Gets His First Red Carpet Invite
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
The G-Spot of Search
Little Marcus Gets His First Ever Party Invite!
The Great Milk Elections
The Great Milk Elections
Saving A Declining National Pastime
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Over 600 Women Took Up The “2-Week Challenge”
Coca-Cola Creates A Spectacular Happiness
A Big Break From Media Heavyweights
Get 100 Experiences on Paper!
Social Movement Powers Virtual Concert
Low-Budget Romantic Affair For Logophiliacs
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
One World. One Malaysia. One Song of Happiness
Coffeemate Stirs The Largest Romantic Couple Sampling
Vono Gives You Sun And Soup!
Captain Munch Wins Shelf Battle
“Heart” Headlines that Shook the Nation
Kids Imaginarium – Beyond Newsprint
Captain Munch – Zero To Hero
Ayamas Bubur Lambuk Bersama Chef Wan
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Reinventing The OOH Landscape
BFM Generating Leads For MAS — Efficiently And Effectively
INTI Scores Straight A’s With Astro Tutor TV
Making Stars Out Of Shoppers!
Creating Dissonance During Search
Bring The Pump To The Paper!
Milo Miniature Van Made Gigantic Impact Across Malaysia
Dutch Lady’s 5 Pronged Crisis Response
Sunsilk Helped Me Achieve My Dreams
Open Coke. Open Happiness. Open The World.
The Bold vs. The Incredible
Nestum Brings Flavour Into Rasa
Horlicks 3 In 1 Benefit The Alpha Women
Teh Tarik Facebook Community
Re-kindling the Romance with Words
Meet Fab Skuad, The Load Lightening Troopers
Bronze Teh Tarik Friend Finder & Scheduler App
Radio Station Becomes Little Adam’s Live Playground
Mango Storm The Streets To Stores
HTC — iPhone Hijacked
The Great Fanta Theft
Carefree Dunia Kita
Johnson’s Baby Tales Creates Magic
Coca-Cola Creates a Spectacular Happiness
Time For Your Loved Ones
Owning the Newspapers
Surrender Or Be Arrested By The Axe-Police
Injecting Heart And Life Into Kelantan
Heartfelt Storytelling Drives Soft Water
Coway Shower Party!
DiGi WWWOW — For The People, By The People
Know Your Scholarship
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Transforming Orphanages Into Homes
DJs Talk Their Way To Reality Tech-Over
The Bold vs. The Incredible