2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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One Brand’s Weakness Is Another Brand’s Strength
Injecting Heart And Life Into Kelantan
The Great Milk Elections
Astro Tutor TV SPM Leads Students To INTI
Now Every Senior Citizen Can Smile Confidently With Polident!
Meet Fab Skuad, The Load Lightening Troopers
A Big Break From Media Heavyweights
Captain Munch Wins Shelf Battle
Making Stars Out Of Shoppers!
Nestum Brings Flavour Into Rasa
Little Marcus Gets His First Ever Party Invite!
Milo Miniature Van Made Gigantic Impact Across Malaysia
Smart Tales Take Mommy Shoppers By Surprise
Who Says Radio Is Just A Supporting Medium?
Fiction Collides With Reality In Microsoft’s Branded Drama Series
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Vono Gives You Sun And Soup!
The G-Spot of Search
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
It’s Not Just About The Price
The Bold vs. The Incredible
Infecting 3.8 Million Malaysians With The Kolony Virus
Last Taboo On Radio
Bronze Teh Tarik Friend Finder & Scheduler App
DiGi WWWOW — For The People, By The People
Social Movement Powers Virtual Concert
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Over 600 Women Took Up The “2-Week Challenge”
Take Note On-The-Go!
Transforming Orphanages Into Homes
Heartfelt Storytelling Drives Soft Water
DiGi WWWOW — For The People, By The People
Carefree Dunia Kita
The Great Fanta Theft
Open Coke. Open Happiness. Open The World.
Malaysia-nizing Kit Kat Through The Airwaves
Meet Fab Skuad, The Load Lightening Troopers
Burning The Screens With Sunplay
The Bold vs. The Incredible
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
I Like My Home
DJs Talk Their Way To Reality Tech-Over
Bring The Pump To The Paper!
Coca-Cola Creates a Spectacular Happiness
How Oreo Earned 3x Media Value Over RM1million
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Coffeemate Stirs The Largest Romantic Couple Sampling
Owning the Newspapers
Surrender Or Be Arrested By The Axe-Police
Recite Your ‘Pantun’ (Poetry) On Radio
Time For Your Loved Ones
All Good Things Must Be Shared
Re-kindling the Romance with Words
Ayamas Bubur Lambuk Bersama Chef Wan
Mommy Where, Is My Room
We Know Your Inner Mini
HTC — iPhone Hijacked
Move It With Krunch Moves!
Polident Gives Golden Citizens Confidence To Shine
One World. One Malaysia. One Song of Happiness
Radio Station Becomes Little Adam’s Live Playground
Knorr And Celebrities Make Cooking Fun For Malaysians
Does Your Marriage Still Have The Spark?
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Know Your Scholarship
Saving A Declining National Pastime
Dutch Lady’s 5 Pronged Crisis Response
Mountain Dew — Xtreme Zone Sponsorship
SK-II Miracle Makers
Sunsilk Helped Me Achieve My Dreams
Fuelling Trial Right Ourside Of Your Home
INTI Scores Straight A’s With Astro Tutor TV
Heineken Opens Your World
Horlicks 3 In 1 Benefit The Alpha Women
Creating Dissonance During Search
Johnson’s Baby Tales Creates Magic
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Captain Munch – Zero To Hero
“Heart” Headlines that Shook the Nation
All Good Things Must Be Shared
Malaysia Dances with Largest AR Dance Mob
How Astro Tutor Invaded Schools And Won Teachers And Students
Mango Storm The Streets To Stores
The Great Milk Elections
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Kids Imaginarium – Beyond Newsprint
Coca-Cola Creates A Spectacular Happiness
Reinventing The OOH Landscape
Milo Inspires Teens To Create The Next Game
Get 100 Experiences on Paper!
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
SEA’s Largest Cholesterol Check Delivers Large Sales
BFM Generating Leads For MAS — Efficiently And Effectively
Move It With Krunch Moves!
The Blind Test Drive
The Great Fanta Theft
Small Solution, Big Results
Captain Munch – Zero To Hero
Little Marcus Gets His First Red Carpet Invite
Coway Shower Party!
Malaysia’s 1st Online Celebrity Race
Johnson’s Baby Tales Creates Magic
Low-Budget Romantic Affair For Logophiliacs
Open Coke. Open Happiness. Open The World.
Milo Makes Newspaper Active
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Teh Tarik Facebook Community
Getting Into The Shower With Customers