2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Malaysia Dances with Largest AR Dance Mob
Teh Tarik Facebook Community
Open Coke. Open Happiness. Open The World.
Mountain Dew — Xtreme Zone Sponsorship
Milo Makes Newspaper Active
Move It With Krunch Moves!
All Good Things Must Be Shared
Astro Tutor TV SPM Leads Students To INTI
Last Taboo On Radio
“Heart” Headlines that Shook the Nation
Know Your Scholarship
Getting Into The Shower With Customers
Bronze Teh Tarik Friend Finder & Scheduler App
HTC — iPhone Hijacked
Nestum Brings Flavour Into Rasa
Coffeemate Stirs The Largest Romantic Couple Sampling
One Brand’s Weakness Is Another Brand’s Strength
How Oreo Earned 3x Media Value Over RM1million
Captain Munch – Zero To Hero
Coca-Cola Creates A Spectacular Happiness
The Great Fanta Theft
Reinventing The OOH Landscape
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
The Bold vs. The Incredible
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Owning the Newspapers
The Bold vs. The Incredible
Meet Fab Skuad, The Load Lightening Troopers
The Blind Test Drive
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Little Marcus Gets His First Ever Party Invite!
The Great Milk Elections
Heartfelt Storytelling Drives Soft Water
Making Stars Out Of Shoppers!
One World. One Malaysia. One Song of Happiness
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Saving A Declining National Pastime
Polident Gives Golden Citizens Confidence To Shine
DiGi WWWOW — For The People, By The People
Fuelling Trial Right Ourside Of Your Home
Coca-Cola Creates a Spectacular Happiness
We Know Your Inner Mini
Captain Munch – Zero To Hero
Kids Imaginarium – Beyond Newsprint
Social Movement Powers Virtual Concert
Time For Your Loved Ones
Move It With Krunch Moves!
Ayamas Bubur Lambuk Bersama Chef Wan
Injecting Heart And Life Into Kelantan
Coway Shower Party!
Johnson’s Baby Tales Creates Magic
Over 600 Women Took Up The “2-Week Challenge”
Heineken Opens Your World
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Malaysia’s 1st Online Celebrity Race
Radio Station Becomes Little Adam’s Live Playground
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Smart Tales Take Mommy Shoppers By Surprise
Bring The Pump To The Paper!
A Big Break From Media Heavyweights
I Like My Home
Open Coke. Open Happiness. Open The World.
DiGi WWWOW — For The People, By The People
Infecting 3.8 Million Malaysians With The Kolony Virus
Mommy Where, Is My Room
Low-Budget Romantic Affair For Logophiliacs
INTI Scores Straight A’s With Astro Tutor TV
Surrender Or Be Arrested By The Axe-Police
Does Your Marriage Still Have The Spark?
Recite Your ‘Pantun’ (Poetry) On Radio
Vono Gives You Sun And Soup!
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Milo Miniature Van Made Gigantic Impact Across Malaysia
Sunsilk Helped Me Achieve My Dreams
Johnson’s Baby Tales Creates Magic
Re-kindling the Romance with Words
How Astro Tutor Invaded Schools And Won Teachers And Students
Creating Dissonance During Search
Horlicks 3 In 1 Benefit The Alpha Women
The G-Spot of Search
Captain Munch Wins Shelf Battle
BFM Generating Leads For MAS — Efficiently And Effectively
Dutch Lady’s 5 Pronged Crisis Response
Milo Inspires Teens To Create The Next Game
DJs Talk Their Way To Reality Tech-Over
Knorr And Celebrities Make Cooking Fun For Malaysians
The Great Milk Elections
It’s Not Just About The Price
Transforming Orphanages Into Homes
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
All Good Things Must Be Shared
Take Note On-The-Go!
Malaysia-nizing Kit Kat Through The Airwaves
Little Marcus Gets His First Red Carpet Invite
Get 100 Experiences on Paper!
Small Solution, Big Results
SEA’s Largest Cholesterol Check Delivers Large Sales
Now Every Senior Citizen Can Smile Confidently With Polident!
Carefree Dunia Kita
Burning The Screens With Sunplay
Meet Fab Skuad, The Load Lightening Troopers
Fiction Collides With Reality In Microsoft’s Branded Drama Series
SK-II Miracle Makers
Who Says Radio Is Just A Supporting Medium?
Mango Storm The Streets To Stores
The Great Fanta Theft