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Introductory to MSA Awards
2012 Winners Showcase
Advertiser of the Year
Dutch Lady Milk Industries Berhad
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Agency of the Year
Universal McCann
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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of Activation / Events
Best Use of Branded Content on TV
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Search
Best Use of Integrated Media Campaign
Best Use of Magazine
Best Use of Newspapers
Best Use of Out of Home Media
Best Use of Point of Sale
Best Use of Radio
Best Use of Social Media
Best Use Of Sponsorship
Best Use of Television
DiGi WWWOW — For The People, By The People
We Know Your Inner Mini
All Good Things Must Be Shared
Knorr And Celebrities Make Cooking Fun For Malaysians
One World. One Malaysia. One Song of Happiness
Recite Your ‘Pantun’ (Poetry) On Radio
Infecting 3.8 Million Malaysians With The Kolony Virus
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Smart Tales Take Mommy Shoppers By Surprise
Open Coke. Open Happiness. Open The World.
BFM Generating Leads For MAS — Efficiently And Effectively
Coway Shower Party!
Know Your Scholarship
Dutch Lady’s 5 Pronged Crisis Response
Captain Munch – Zero To Hero
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Coffeemate Stirs The Largest Romantic Couple Sampling
Mountain Dew — Xtreme Zone Sponsorship
Teh Tarik Facebook Community
Making Stars Out Of Shoppers!
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
The Great Milk Elections
Low-Budget Romantic Affair For Logophiliacs
Get 100 Experiences on Paper!
Malaysia-nizing Kit Kat Through The Airwaves
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Captain Munch Wins Shelf Battle
Who Says Radio Is Just A Supporting Medium?
Coca-Cola Creates a Spectacular Happiness
Little Marcus Gets His First Red Carpet Invite
How Astro Tutor Invaded Schools And Won Teachers And Students
Kids Imaginarium – Beyond Newsprint
Radio Station Becomes Little Adam’s Live Playground
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Creating Dissonance During Search
Now Every Senior Citizen Can Smile Confidently With Polident!
Sunsilk Helped Me Achieve My Dreams
I Like My Home
The Great Fanta Theft
HTC — iPhone Hijacked
How Oreo Earned 3x Media Value Over RM1million
Heartfelt Storytelling Drives Soft Water
Re-kindling the Romance with Words
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Fuelling Trial Right Ourside Of Your Home
Johnson’s Baby Tales Creates Magic
Captain Munch – Zero To Hero
Surrender Or Be Arrested By The Axe-Police
Meet Fab Skuad, The Load Lightening Troopers
Injecting Heart And Life Into Kelantan
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Over 600 Women Took Up The “2-Week Challenge”
Astro Tutor TV SPM Leads Students To INTI
All Good Things Must Be Shared
The Great Milk Elections
Reinventing The OOH Landscape
SK-II Miracle Makers
Polident Gives Golden Citizens Confidence To Shine
Saving A Declining National Pastime
Milo Miniature Van Made Gigantic Impact Across Malaysia
Social Movement Powers Virtual Concert
INTI Scores Straight A’s With Astro Tutor TV
“Heart” Headlines that Shook the Nation
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Move It With Krunch Moves!
Owning the Newspapers
Horlicks 3 In 1 Benefit The Alpha Women
DiGi WWWOW — For The People, By The People
SEA’s Largest Cholesterol Check Delivers Large Sales
Malaysia’s 1st Online Celebrity Race
Milo Makes Newspaper Active
The G-Spot of Search
One Brand’s Weakness Is Another Brand’s Strength
Heineken Opens Your World
Little Marcus Gets His First Ever Party Invite!
The Blind Test Drive
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Carefree Dunia Kita
Ayamas Bubur Lambuk Bersama Chef Wan
Mommy Where, Is My Room
DJs Talk Their Way To Reality Tech-Over
Burning The Screens With Sunplay
Milo Inspires Teens To Create The Next Game
Mango Storm The Streets To Stores
Open Coke. Open Happiness. Open The World.
Meet Fab Skuad, The Load Lightening Troopers
Take Note On-The-Go!
The Bold vs. The Incredible
The Bold vs. The Incredible
The Great Fanta Theft
Vono Gives You Sun And Soup!
Bronze Teh Tarik Friend Finder & Scheduler App
Malaysia Dances with Largest AR Dance Mob
Johnson’s Baby Tales Creates Magic
Nestum Brings Flavour Into Rasa
Does Your Marriage Still Have The Spark?
Time For Your Loved Ones
Small Solution, Big Results
Coca-Cola Creates A Spectacular Happiness
Getting Into The Shower With Customers
Bring The Pump To The Paper!
Move It With Krunch Moves!
Transforming Orphanages Into Homes
Last Taboo On Radio
A Big Break From Media Heavyweights
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
It’s Not Just About The Price