2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Making Stars Out Of Shoppers!
SEA’s Largest Cholesterol Check Delivers Large Sales
Does Your Marriage Still Have The Spark?
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Owning the Newspapers
Reinventing The OOH Landscape
Getting Into The Shower With Customers
Carefree Dunia Kita
Coffeemate Stirs The Largest Romantic Couple Sampling
How Astro Tutor Invaded Schools And Won Teachers And Students
Move It With Krunch Moves!
Open Coke. Open Happiness. Open The World.
Heineken Opens Your World
One World. One Malaysia. One Song of Happiness
Milo Miniature Van Made Gigantic Impact Across Malaysia
Johnson’s Baby Tales Creates Magic
Small Solution, Big Results
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Open Coke. Open Happiness. Open The World.
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Coca-Cola Creates a Spectacular Happiness
All Good Things Must Be Shared
It’s Not Just About The Price
Horlicks 3 In 1 Benefit The Alpha Women
Captain Munch – Zero To Hero
Mango Storm The Streets To Stores
Social Movement Powers Virtual Concert
The Great Milk Elections
DiGi WWWOW — For The People, By The People
Astro Tutor TV SPM Leads Students To INTI
Saving A Declining National Pastime
Coway Shower Party!
Malaysia-nizing Kit Kat Through The Airwaves
“Heart” Headlines that Shook the Nation
The Great Fanta Theft
The Great Milk Elections
Transforming Orphanages Into Homes
Fuelling Trial Right Ourside Of Your Home
Coca-Cola Creates A Spectacular Happiness
Over 600 Women Took Up The “2-Week Challenge”
Meet Fab Skuad, The Load Lightening Troopers
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Now Every Senior Citizen Can Smile Confidently With Polident!
HTC — iPhone Hijacked
Ayamas Bubur Lambuk Bersama Chef Wan
Malaysia Dances with Largest AR Dance Mob
How Oreo Earned 3x Media Value Over RM1million
Mountain Dew — Xtreme Zone Sponsorship
Heartfelt Storytelling Drives Soft Water
Little Marcus Gets His First Ever Party Invite!
Captain Munch – Zero To Hero
Malaysia’s 1st Online Celebrity Race
A Big Break From Media Heavyweights
DJs Talk Their Way To Reality Tech-Over
Sunsilk Helped Me Achieve My Dreams
Time For Your Loved Ones
Bring The Pump To The Paper!
The Blind Test Drive
Infecting 3.8 Million Malaysians With The Kolony Virus
Kids Imaginarium – Beyond Newsprint
Who Says Radio Is Just A Supporting Medium?
Move It With Krunch Moves!
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Milo Makes Newspaper Active
Surrender Or Be Arrested By The Axe-Police
The Bold vs. The Incredible
INTI Scores Straight A’s With Astro Tutor TV
Creating Dissonance During Search
Milo Inspires Teens To Create The Next Game
Burning The Screens With Sunplay
The Bold vs. The Incredible
Mommy Where, Is My Room
Dutch Lady’s 5 Pronged Crisis Response
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Know Your Scholarship
One Brand’s Weakness Is Another Brand’s Strength
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Re-kindling the Romance with Words
BFM Generating Leads For MAS — Efficiently And Effectively
Johnson’s Baby Tales Creates Magic
Meet Fab Skuad, The Load Lightening Troopers
Last Taboo On Radio
The G-Spot of Search
Little Marcus Gets His First Red Carpet Invite
Recite Your ‘Pantun’ (Poetry) On Radio
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Teh Tarik Facebook Community
Take Note On-The-Go!
Knorr And Celebrities Make Cooking Fun For Malaysians
I Like My Home
Get 100 Experiences on Paper!
SK-II Miracle Makers
The Great Fanta Theft
DiGi WWWOW — For The People, By The People
Nestum Brings Flavour Into Rasa
Smart Tales Take Mommy Shoppers By Surprise
Low-Budget Romantic Affair For Logophiliacs
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Polident Gives Golden Citizens Confidence To Shine
Radio Station Becomes Little Adam’s Live Playground
Vono Gives You Sun And Soup!
Captain Munch Wins Shelf Battle
We Know Your Inner Mini
Bronze Teh Tarik Friend Finder & Scheduler App
Injecting Heart And Life Into Kelantan
All Good Things Must Be Shared