2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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DiGi WWWOW — For The People, By The People
Malaysia Dances with Largest AR Dance Mob
Nestum Brings Flavour Into Rasa
Vono Gives You Sun And Soup!
BFM Generating Leads For MAS — Efficiently And Effectively
HTC — iPhone Hijacked
Mommy Where, Is My Room
Take Note On-The-Go!
Coca-Cola Creates a Spectacular Happiness
One Brand’s Weakness Is Another Brand’s Strength
Move It With Krunch Moves!
Creating Dissonance During Search
Saving A Declining National Pastime
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Little Marcus Gets His First Ever Party Invite!
Teh Tarik Facebook Community
Know Your Scholarship
Re-kindling the Romance with Words
Kids Imaginarium – Beyond Newsprint
The Blind Test Drive
We Know Your Inner Mini
Milo Makes Newspaper Active
The Great Fanta Theft
Malaysia-nizing Kit Kat Through The Airwaves
Transforming Orphanages Into Homes
Polident Gives Golden Citizens Confidence To Shine
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
SEA’s Largest Cholesterol Check Delivers Large Sales
Mountain Dew — Xtreme Zone Sponsorship
Captain Munch – Zero To Hero
Bronze Teh Tarik Friend Finder & Scheduler App
Meet Fab Skuad, The Load Lightening Troopers
Fiction Collides With Reality In Microsoft’s Branded Drama Series
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Social Movement Powers Virtual Concert
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Time For Your Loved Ones
It’s Not Just About The Price
INTI Scores Straight A’s With Astro Tutor TV
Getting Into The Shower With Customers
Carefree Dunia Kita
Last Taboo On Radio
Surrender Or Be Arrested By The Axe-Police
Captain Munch – Zero To Hero
Owning the Newspapers
One World. One Malaysia. One Song of Happiness
The Great Milk Elections
Horlicks 3 In 1 Benefit The Alpha Women
Sunsilk Helped Me Achieve My Dreams
Open Coke. Open Happiness. Open The World.
All Good Things Must Be Shared
I Like My Home
Coway Shower Party!
Heineken Opens Your World
Now Every Senior Citizen Can Smile Confidently With Polident!
Reinventing The OOH Landscape
Johnson’s Baby Tales Creates Magic
Does Your Marriage Still Have The Spark?
Milo Miniature Van Made Gigantic Impact Across Malaysia
Infecting 3.8 Million Malaysians With The Kolony Virus
Little Marcus Gets His First Red Carpet Invite
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Captain Munch Wins Shelf Battle
Dutch Lady’s 5 Pronged Crisis Response
Move It With Krunch Moves!
Mango Storm The Streets To Stores
Meet Fab Skuad, The Load Lightening Troopers
Burning The Screens With Sunplay
The Bold vs. The Incredible
Get 100 Experiences on Paper!
Recite Your ‘Pantun’ (Poetry) On Radio
Making Stars Out Of Shoppers!
Ayamas Bubur Lambuk Bersama Chef Wan
DJs Talk Their Way To Reality Tech-Over
The Bold vs. The Incredible
Coca-Cola Creates A Spectacular Happiness
The Great Milk Elections
Small Solution, Big Results
The Great Fanta Theft
Low-Budget Romantic Affair For Logophiliacs
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Bring The Pump To The Paper!
A Big Break From Media Heavyweights
The G-Spot of Search
Cadbury Dairy Milk Grew +7% Sales With Happy News!
All Good Things Must Be Shared
Astro Tutor TV SPM Leads Students To INTI
How Astro Tutor Invaded Schools And Won Teachers And Students
SK-II Miracle Makers
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Coffeemate Stirs The Largest Romantic Couple Sampling
Malaysia’s 1st Online Celebrity Race
Smart Tales Take Mommy Shoppers By Surprise
Over 600 Women Took Up The “2-Week Challenge”
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Who Says Radio Is Just A Supporting Medium?
Radio Station Becomes Little Adam’s Live Playground
Injecting Heart And Life Into Kelantan
Johnson’s Baby Tales Creates Magic
DiGi WWWOW — For The People, By The People
Milo Inspires Teens To Create The Next Game
Knorr And Celebrities Make Cooking Fun For Malaysians
Open Coke. Open Happiness. Open The World.
“Heart” Headlines that Shook the Nation
Fuelling Trial Right Ourside Of Your Home
How Oreo Earned 3x Media Value Over RM1million
Heartfelt Storytelling Drives Soft Water