2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Malaysia Dances with Largest AR Dance Mob
Time For Your Loved Ones
Milo Makes Newspaper Active
Dutch Lady’s 5 Pronged Crisis Response
Over 600 Women Took Up The “2-Week Challenge”
Polident Gives Golden Citizens Confidence To Shine
Captain Munch – Zero To Hero
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Fuelling Trial Right Ourside Of Your Home
Heineken Opens Your World
Bronze Teh Tarik Friend Finder & Scheduler App
Kids Imaginarium – Beyond Newsprint
Mountain Dew — Xtreme Zone Sponsorship
We Know Your Inner Mini
Coca-Cola Creates a Spectacular Happiness
The Great Milk Elections
Owning the Newspapers
All Good Things Must Be Shared
Who Says Radio Is Just A Supporting Medium?
I Like My Home
Know Your Scholarship
SK-II Miracle Makers
Coca-Cola Creates A Spectacular Happiness
Meet Fab Skuad, The Load Lightening Troopers
Milo Miniature Van Made Gigantic Impact Across Malaysia
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
The Bold vs. The Incredible
Last Taboo On Radio
Smart Tales Take Mommy Shoppers By Surprise
Reinventing The OOH Landscape
Burning The Screens With Sunplay
Move It With Krunch Moves!
DiGi WWWOW — For The People, By The People
How Oreo Earned 3x Media Value Over RM1million
Infecting 3.8 Million Malaysians With The Kolony Virus
The Great Fanta Theft
Now Every Senior Citizen Can Smile Confidently With Polident!
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Recite Your ‘Pantun’ (Poetry) On Radio
Carefree Dunia Kita
All Good Things Must Be Shared
Captain Munch – Zero To Hero
Does Your Marriage Still Have The Spark?
Teh Tarik Facebook Community
Re-kindling the Romance with Words
Open Coke. Open Happiness. Open The World.
Captain Munch Wins Shelf Battle
Heartfelt Storytelling Drives Soft Water
Creating Dissonance During Search
Vono Gives You Sun And Soup!
Ayamas Bubur Lambuk Bersama Chef Wan
Get 100 Experiences on Paper!
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Getting Into The Shower With Customers
HTC — iPhone Hijacked
Mango Storm The Streets To Stores
The Blind Test Drive
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Sunsilk Helped Me Achieve My Dreams
Malaysia’s 1st Online Celebrity Race
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Meet Fab Skuad, The Load Lightening Troopers
Coffeemate Stirs The Largest Romantic Couple Sampling
The Great Fanta Theft
Injecting Heart And Life Into Kelantan
“Heart” Headlines that Shook the Nation
The G-Spot of Search
Little Marcus Gets His First Ever Party Invite!
One Brand’s Weakness Is Another Brand’s Strength
How Astro Tutor Invaded Schools And Won Teachers And Students
DJs Talk Their Way To Reality Tech-Over
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Making Stars Out Of Shoppers!
Open Coke. Open Happiness. Open The World.
One World. One Malaysia. One Song of Happiness
Surrender Or Be Arrested By The Axe-Police
Saving A Declining National Pastime
Fiction Collides With Reality In Microsoft’s Branded Drama Series
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Move It With Krunch Moves!
A Big Break From Media Heavyweights
Johnson’s Baby Tales Creates Magic
Radio Station Becomes Little Adam’s Live Playground
DiGi WWWOW — For The People, By The People
Small Solution, Big Results
BFM Generating Leads For MAS — Efficiently And Effectively
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Mommy Where, Is My Room
Transforming Orphanages Into Homes
SEA’s Largest Cholesterol Check Delivers Large Sales
Coway Shower Party!
Knorr And Celebrities Make Cooking Fun For Malaysians
Take Note On-The-Go!
Milo Inspires Teens To Create The Next Game
Bring The Pump To The Paper!
Little Marcus Gets His First Red Carpet Invite
Social Movement Powers Virtual Concert
Low-Budget Romantic Affair For Logophiliacs
Horlicks 3 In 1 Benefit The Alpha Women
Malaysia-nizing Kit Kat Through The Airwaves
INTI Scores Straight A’s With Astro Tutor TV
Nestum Brings Flavour Into Rasa
It’s Not Just About The Price
The Great Milk Elections
Johnson’s Baby Tales Creates Magic
Astro Tutor TV SPM Leads Students To INTI
The Bold vs. The Incredible