2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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F&N Redefines TV into a Participative Gaming Hub
F&N’s ‘Game’ Changing Point of Sale
The Global Fluid Art Movement makes search visual, not textual
No Child’s Play – Boosting Clicks with CSR
An Exclusive Ride Down The Lego-Brick Road!
100PLUS Brings the First Ever Social-Wedding to Malaysia
The Lost Secrets of Colonel Sanders
A Sweet Success Story Gets Sweeter
The ‘Green’ Mighty Disrupted by Dutch Lady
Alpo: From Underdog to Super-dawg
A Truly Beautiful Hour with Panasonic
Astro On-The-Go Human iPad Theater
You’re Not You When You’re Hungry – The Football Community Frenzy
Puma Social Photobooth Gone Beyond Traditional POS Display
Puma Social Playbus
Dutch Lady challenges the ‘Green Mighty’
Mister Potato Rice Crisp – Please, Can I Have Some More?
Real Men Are ‘Cheap’!
Upin & Ipin co-host Raya with You
Creating The Sound of Science
‘Viral’ Outbreak Containment by Operation S.O.A.P
Friso’s Search for Explorer Moms
Air Asia Destinasi Cinta
Project X – Separating the Men from The Boys!
What Women Really Want? The Search is Finally Over!
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Dashing – Reigniting the flame ‘In The Dark’
Talk of the Town… Tune Talk
Serving Up A Delicious Media Meal
Run, Responsible Pet Owners, Run!
MILO Creates Cool Twist to Football
Owning Radio with Guilt-Free Snacking
DiGilympics: Tweet #saveean #savejj
Kotex Delivers Top Notch Friendship
Storytelling Through Billboard
AirAsia Interstitials
MAGGI BRINGS BACK THE TASTE OF HOME
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Maggi Cooked Up a Storm with 700% ROI
Friso Makes Newspaper the ‘Talk’ of the Town!
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Love, Laughter and Moms by Frisoz
Finding the Rooney in Every Malaysian
Team Malaysia – The First Crowdsourced Sports Channel
Clean & Clear’s Mad Markets!
Feel the love of Milk, Moms & Masses by Dutch Lady
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Mr Van Laack Hits on The Patron Of BSC
Bringing back the joy to KFC’s Point of Serve
Samsung disrupted the Olympics’ Live TV Broadcasting
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
Every Car Launch is a Honda Launch
Now You can Loo-loo on the Streets
Cloudy With A Chance of Kid’s Imagination
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
Honda Made the Billboard Green and Fun
Heineken Made Social Fans Thristing for More
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Momento Symbiosis Living
DiGiLympics: Tweet #SaveEan #SaveJJ
Dutch Lady’s Happy Hour at Point of Surprise
Party at Old Trafford
EH, WHERE TO EAT? WHAT TO EAT, AH?
Nestle gets 108,000 Copywriters for its Centennial Campaign
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Myopia Wipeout
Talk of the Town… Tune Talk
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
This is My Moment, Brought Live to You
How A Design App Drove 500% Increase in Fan Base
Search’ing Behind Enemy Lines
Upping The Property Game
Voice of Asia: At The Heart of Children’s Hopes
The Icon is Back: Making an Icon Your New Pin-up
How Maharaja Lawak Mega 2 Conquered Malay Homes
The Blue Ocean of Gold
AirAsia Interstitials
Inspiring Passions by Windows8
Making Drama Out of A Crisis
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Proton Preve Unlocks the Bond in You
Celebrating Malaysian-ness over a cup of Lipton!
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Malaysia’s First Crowd-Sourced Endorsement Billboard
Capturing Chinese Hearts at CNY Through Sin Chew
Shell Rimula Hard-Working Truck
Real Women, Real “Potty Mouths” Increase Sales by 660%
Happy Family
Maxis Takes To The Air with AirAsia
Owning The Red Carpet, Not The Red Eye
KFC Finds Love Again!
How Humor Created a Conversation For Shell Advance
Inspiring Co-Creation by Windows8
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Ford’s Game of Change
Will The Real Men Please Stand Up!
Petrol Pump Inside The Mall?!
AirAsia Destinasi Cinta
Serving Up a Delicious Media Meal
Love Costs (almost) Nothing for MAGGI
Ole’ Senor… Boleh?
Mr Van Laack Hits on The Patrons of BSC
Malaysians Gift Children, Across the World, Their Right to Play
Inspiring Passions by Windows8
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia