2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Honda Made the Billboard Green and Fun
Cloudy With A Chance of Kid’s Imagination
Creating The Sound of Science
Now You can Loo-loo on the Streets
Friso Makes Newspaper the ‘Talk’ of the Town!
Capturing Chinese Hearts at CNY Through Sin Chew
Inspiring Passions by Windows8
A Truly Beautiful Hour with Panasonic
Real Men Are ‘Cheap’!
DiGilympics: Tweet #saveean #savejj
Maggi Cooked Up a Storm with 700% ROI
MAGGI BRINGS BACK THE TASTE OF HOME
Every Car Launch is a Honda Launch
Maxis Takes To The Air with AirAsia
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Storytelling Through Billboard
Shell Rimula Hard-Working Truck
Astro On-The-Go Human iPad Theater
What Women Really Want? The Search is Finally Over!
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Puma Social Playbus
Mister Potato Rice Crisp – Please, Can I Have Some More?
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
An Exclusive Ride Down The Lego-Brick Road!
F&N Redefines TV into a Participative Gaming Hub
Real Women, Real “Potty Mouths” Increase Sales by 660%
The Global Fluid Art Movement makes search visual, not textual
You’re Not You When You’re Hungry – The Football Community Frenzy
Mr Van Laack Hits on The Patrons of BSC
Happy Family
Air Asia Destinasi Cinta
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Upin & Ipin co-host Raya with You
Bringing back the joy to KFC’s Point of Serve
Friso’s Search for Explorer Moms
100PLUS Brings the First Ever Social-Wedding to Malaysia
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Malaysians Gift Children, Across the World, Their Right to Play
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
No Child’s Play – Boosting Clicks with CSR
Serving Up a Delicious Media Meal
Inspiring Co-Creation by Windows8
MILO Creates Cool Twist to Football
Party at Old Trafford
AirAsia Interstitials
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
The Blue Ocean of Gold
Celebrating Malaysian-ness over a cup of Lipton!
Momento Symbiosis Living
Mr Van Laack Hits on The Patron Of BSC
The ‘Green’ Mighty Disrupted by Dutch Lady
Making Drama Out of A Crisis
AirAsia Interstitials
Will The Real Men Please Stand Up!
Serving Up A Delicious Media Meal
A Sweet Success Story Gets Sweeter
Kotex Delivers Top Notch Friendship
Talk of the Town… Tune Talk
Alpo: From Underdog to Super-dawg
EH, WHERE TO EAT? WHAT TO EAT, AH?
Voice of Asia: At The Heart of Children’s Hopes
DiGiLympics: Tweet #SaveEan #SaveJJ
Proton Preve Unlocks the Bond in You
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
How A Design App Drove 500% Increase in Fan Base
Inspiring Passions by Windows8
Upping The Property Game
Run, Responsible Pet Owners, Run!
Petrol Pump Inside The Mall?!
Love Costs (almost) Nothing for MAGGI
The Icon is Back: Making an Icon Your New Pin-up
Ole’ Senor… Boleh?
Puma Social Photobooth Gone Beyond Traditional POS Display
Owning Radio with Guilt-Free Snacking
AirAsia Destinasi Cinta
Search’ing Behind Enemy Lines
KFC Finds Love Again!
How Maharaja Lawak Mega 2 Conquered Malay Homes
Feel the love of Milk, Moms & Masses by Dutch Lady
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Malaysia’s First Crowd-Sourced Endorsement Billboard
Ford’s Game of Change
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
‘Viral’ Outbreak Containment by Operation S.O.A.P
How Humor Created a Conversation For Shell Advance
Dutch Lady’s Happy Hour at Point of Surprise
Dutch Lady challenges the ‘Green Mighty’
Talk of the Town… Tune Talk
This is My Moment, Brought Live to You
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
F&N’s ‘Game’ Changing Point of Sale
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Nestle gets 108,000 Copywriters for its Centennial Campaign
Dashing – Reigniting the flame ‘In The Dark’
Myopia Wipeout
Samsung disrupted the Olympics’ Live TV Broadcasting
Owning The Red Carpet, Not The Red Eye
Love, Laughter and Moms by Frisoz
Clean & Clear’s Mad Markets!
Finding the Rooney in Every Malaysian
Heineken Made Social Fans Thristing for More
Project X – Separating the Men from The Boys!
Team Malaysia – The First Crowdsourced Sports Channel
The Lost Secrets of Colonel Sanders