2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Malaysians Gift Children, Across the World, Their Right to Play
Astro On-The-Go Human iPad Theater
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Bringing back the joy to KFC’s Point of Serve
AirAsia Destinasi Cinta
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
KFC Finds Love Again!
100PLUS Brings the First Ever Social-Wedding to Malaysia
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
Mister Potato Rice Crisp – Please, Can I Have Some More?
Nestle gets 108,000 Copywriters for its Centennial Campaign
Feel the love of Milk, Moms & Masses by Dutch Lady
Dutch Lady challenges the ‘Green Mighty’
An Exclusive Ride Down The Lego-Brick Road!
No Child’s Play – Boosting Clicks with CSR
Ole’ Senor… Boleh?
Friso’s Search for Explorer Moms
Dutch Lady’s Happy Hour at Point of Surprise
Real Women, Real “Potty Mouths” Increase Sales by 660%
How A Design App Drove 500% Increase in Fan Base
AirAsia Interstitials
You’re Not You When You’re Hungry – The Football Community Frenzy
Project X – Separating the Men from The Boys!
Run, Responsible Pet Owners, Run!
Voice of Asia: At The Heart of Children’s Hopes
The Icon is Back: Making an Icon Your New Pin-up
Inspiring Co-Creation by Windows8
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
MILO Creates Cool Twist to Football
Inspiring Passions by Windows8
Serving Up A Delicious Media Meal
Clean & Clear’s Mad Markets!
Owning Radio with Guilt-Free Snacking
Owning The Red Carpet, Not The Red Eye
How Maharaja Lawak Mega 2 Conquered Malay Homes
Team Malaysia – The First Crowdsourced Sports Channel
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Storytelling Through Billboard
Friso Makes Newspaper the ‘Talk’ of the Town!
Honda Made the Billboard Green and Fun
Serving Up a Delicious Media Meal
Celebrating Malaysian-ness over a cup of Lipton!
Maggi Cooked Up a Storm with 700% ROI
Ford’s Game of Change
Upin & Ipin co-host Raya with You
Malaysia’s First Crowd-Sourced Endorsement Billboard
F&N Redefines TV into a Participative Gaming Hub
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
DiGiLympics: Tweet #SaveEan #SaveJJ
F&N’s ‘Game’ Changing Point of Sale
DiGilympics: Tweet #saveean #savejj
Party at Old Trafford
The Lost Secrets of Colonel Sanders
Upping The Property Game
Talk of the Town… Tune Talk
Inspiring Passions by Windows8
The Global Fluid Art Movement makes search visual, not textual
A Truly Beautiful Hour with Panasonic
MAGGI BRINGS BACK THE TASTE OF HOME
Kotex Delivers Top Notch Friendship
A Sweet Success Story Gets Sweeter
Finding the Rooney in Every Malaysian
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Capturing Chinese Hearts at CNY Through Sin Chew
Shell Rimula Hard-Working Truck
Momento Symbiosis Living
Dashing – Reigniting the flame ‘In The Dark’
Cloudy With A Chance of Kid’s Imagination
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Happy Family
Every Car Launch is a Honda Launch
AirAsia Interstitials
The ‘Green’ Mighty Disrupted by Dutch Lady
Mr Van Laack Hits on The Patron Of BSC
Maxis Takes To The Air with AirAsia
Mr Van Laack Hits on The Patrons of BSC
Heineken Made Social Fans Thristing for More
Love, Laughter and Moms by Frisoz
Samsung disrupted the Olympics’ Live TV Broadcasting
EH, WHERE TO EAT? WHAT TO EAT, AH?
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
This is My Moment, Brought Live to You
Search’ing Behind Enemy Lines
Alpo: From Underdog to Super-dawg
Real Men Are ‘Cheap’!
What Women Really Want? The Search is Finally Over!
How Humor Created a Conversation For Shell Advance
Will The Real Men Please Stand Up!
Puma Social Photobooth Gone Beyond Traditional POS Display
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Creating The Sound of Science
Myopia Wipeout
Making Drama Out of A Crisis
The Blue Ocean of Gold
Puma Social Playbus
Talk of the Town… Tune Talk
Air Asia Destinasi Cinta
Proton Preve Unlocks the Bond in You
Now You can Loo-loo on the Streets
Love Costs (almost) Nothing for MAGGI
‘Viral’ Outbreak Containment by Operation S.O.A.P
Petrol Pump Inside The Mall?!