2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Malaysia’s First Crowd-Sourced Endorsement Billboard
Team Malaysia – The First Crowdsourced Sports Channel
AirAsia Interstitials
Maxis Takes To The Air with AirAsia
No Child’s Play – Boosting Clicks with CSR
Celebrating Malaysian-ness over a cup of Lipton!
Upin & Ipin co-host Raya with You
F&N Redefines TV into a Participative Gaming Hub
A Truly Beautiful Hour with Panasonic
This is My Moment, Brought Live to You
Talk of the Town… Tune Talk
‘Viral’ Outbreak Containment by Operation S.O.A.P
Puma Social Photobooth Gone Beyond Traditional POS Display
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Upping The Property Game
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
Storytelling Through Billboard
Myopia Wipeout
Dutch Lady challenges the ‘Green Mighty’
Maggi Cooked Up a Storm with 700% ROI
Samsung disrupted the Olympics’ Live TV Broadcasting
DiGiLympics: Tweet #SaveEan #SaveJJ
Will The Real Men Please Stand Up!
Mr Van Laack Hits on The Patron Of BSC
100PLUS Brings the First Ever Social-Wedding to Malaysia
Love Costs (almost) Nothing for MAGGI
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
The Global Fluid Art Movement makes search visual, not textual
The Icon is Back: Making an Icon Your New Pin-up
Project X – Separating the Men from The Boys!
Happy Family
Ole’ Senor… Boleh?
Real Women, Real “Potty Mouths” Increase Sales by 660%
Serving Up A Delicious Media Meal
Dutch Lady’s Happy Hour at Point of Surprise
What Women Really Want? The Search is Finally Over!
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Inspiring Passions by Windows8
Friso’s Search for Explorer Moms
Mr Van Laack Hits on The Patrons of BSC
How A Design App Drove 500% Increase in Fan Base
Momento Symbiosis Living
Feel the love of Milk, Moms & Masses by Dutch Lady
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Heineken Made Social Fans Thristing for More
Bringing back the joy to KFC’s Point of Serve
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Mister Potato Rice Crisp – Please, Can I Have Some More?
Cloudy With A Chance of Kid’s Imagination
Alpo: From Underdog to Super-dawg
Inspiring Co-Creation by Windows8
Serving Up a Delicious Media Meal
The Lost Secrets of Colonel Sanders
Clean & Clear’s Mad Markets!
Party at Old Trafford
Nestle gets 108,000 Copywriters for its Centennial Campaign
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Owning The Red Carpet, Not The Red Eye
Search’ing Behind Enemy Lines
An Exclusive Ride Down The Lego-Brick Road!
Run, Responsible Pet Owners, Run!
Creating The Sound of Science
Real Men Are ‘Cheap’!
The Blue Ocean of Gold
Love, Laughter and Moms by Frisoz
Every Car Launch is a Honda Launch
Capturing Chinese Hearts at CNY Through Sin Chew
Malaysians Gift Children, Across the World, Their Right to Play
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Inspiring Passions by Windows8
A Sweet Success Story Gets Sweeter
F&N’s ‘Game’ Changing Point of Sale
Now You can Loo-loo on the Streets
Dashing – Reigniting the flame ‘In The Dark’
Shell Rimula Hard-Working Truck
DiGilympics: Tweet #saveean #savejj
Honda Made the Billboard Green and Fun
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
AirAsia Interstitials
Making Drama Out of A Crisis
MILO Creates Cool Twist to Football
MAGGI BRINGS BACK THE TASTE OF HOME
Petrol Pump Inside The Mall?!
Friso Makes Newspaper the ‘Talk’ of the Town!
Owning Radio with Guilt-Free Snacking
EH, WHERE TO EAT? WHAT TO EAT, AH?
You’re Not You When You’re Hungry – The Football Community Frenzy
Finding the Rooney in Every Malaysian
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Voice of Asia: At The Heart of Children’s Hopes
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Talk of the Town… Tune Talk
Ford’s Game of Change
AirAsia Destinasi Cinta
Kotex Delivers Top Notch Friendship
Proton Preve Unlocks the Bond in You
Puma Social Playbus
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Astro On-The-Go Human iPad Theater
The ‘Green’ Mighty Disrupted by Dutch Lady
Air Asia Destinasi Cinta
KFC Finds Love Again!
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
How Maharaja Lawak Mega 2 Conquered Malay Homes
How Humor Created a Conversation For Shell Advance