2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Maxis Takes To The Air with AirAsia
DiGilympics: Tweet #saveean #savejj
Celebrating Malaysian-ness over a cup of Lipton!
Puma Social Playbus
Voice of Asia: At The Heart of Children’s Hopes
The Global Fluid Art Movement makes search visual, not textual
Mr Van Laack Hits on The Patron Of BSC
Dashing – Reigniting the flame ‘In The Dark’
100PLUS Brings the First Ever Social-Wedding to Malaysia
No Child’s Play – Boosting Clicks with CSR
Talk of the Town… Tune Talk
F&N’s ‘Game’ Changing Point of Sale
Every Car Launch is a Honda Launch
Making Drama Out of A Crisis
Air Asia Destinasi Cinta
Owning The Red Carpet, Not The Red Eye
Run, Responsible Pet Owners, Run!
Happy Family
Dutch Lady challenges the ‘Green Mighty’
Capturing Chinese Hearts at CNY Through Sin Chew
Kotex Delivers Top Notch Friendship
Ole’ Senor… Boleh?
The Lost Secrets of Colonel Sanders
Inspiring Passions by Windows8
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Proton Preve Unlocks the Bond in You
Feel the love of Milk, Moms & Masses by Dutch Lady
What Women Really Want? The Search is Finally Over!
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Astro On-The-Go Human iPad Theater
Friso’s Search for Explorer Moms
EH, WHERE TO EAT? WHAT TO EAT, AH?
Creating The Sound of Science
KFC Finds Love Again!
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Owning Radio with Guilt-Free Snacking
Nestle gets 108,000 Copywriters for its Centennial Campaign
This is My Moment, Brought Live to You
An Exclusive Ride Down The Lego-Brick Road!
Inspiring Passions by Windows8
Malaysia’s First Crowd-Sourced Endorsement Billboard
Myopia Wipeout
AirAsia Interstitials
How Humor Created a Conversation For Shell Advance
Upin & Ipin co-host Raya with You
F&N Redefines TV into a Participative Gaming Hub
The Blue Ocean of Gold
Heineken Made Social Fans Thristing for More
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Love Costs (almost) Nothing for MAGGI
Clean & Clear’s Mad Markets!
Bringing back the joy to KFC’s Point of Serve
Search’ing Behind Enemy Lines
Serving Up a Delicious Media Meal
Cloudy With A Chance of Kid’s Imagination
How Maharaja Lawak Mega 2 Conquered Malay Homes
A Truly Beautiful Hour with Panasonic
AirAsia Interstitials
Love, Laughter and Moms by Frisoz
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
Friso Makes Newspaper the ‘Talk’ of the Town!
Mister Potato Rice Crisp – Please, Can I Have Some More?
Real Women, Real “Potty Mouths” Increase Sales by 660%
Shell Rimula Hard-Working Truck
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
The Icon is Back: Making an Icon Your New Pin-up
Will The Real Men Please Stand Up!
Real Men Are ‘Cheap’!
Inspiring Co-Creation by Windows8
AirAsia Destinasi Cinta
Honda Made the Billboard Green and Fun
Now You can Loo-loo on the Streets
Project X – Separating the Men from The Boys!
Finding the Rooney in Every Malaysian
Dutch Lady’s Happy Hour at Point of Surprise
The ‘Green’ Mighty Disrupted by Dutch Lady
MILO Creates Cool Twist to Football
DiGiLympics: Tweet #SaveEan #SaveJJ
Maggi Cooked Up a Storm with 700% ROI
‘Viral’ Outbreak Containment by Operation S.O.A.P
Serving Up A Delicious Media Meal
Momento Symbiosis Living
Talk of the Town… Tune Talk
Mr Van Laack Hits on The Patrons of BSC
You’re Not You When You’re Hungry – The Football Community Frenzy
Alpo: From Underdog to Super-dawg
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
MAGGI BRINGS BACK THE TASTE OF HOME
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Party at Old Trafford
How A Design App Drove 500% Increase in Fan Base
Team Malaysia – The First Crowdsourced Sports Channel
Puma Social Photobooth Gone Beyond Traditional POS Display
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Petrol Pump Inside The Mall?!
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Upping The Property Game
A Sweet Success Story Gets Sweeter
Ford’s Game of Change
Samsung disrupted the Olympics’ Live TV Broadcasting
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Storytelling Through Billboard
Malaysians Gift Children, Across the World, Their Right to Play