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Introductory to MSA Awards
2013 Winners Showcase
Advertiser of the Year
Nestle Products Sdn Bhd
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Agency of the Year
Universal McCann
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GRAND PRIX
KFC Finds Love Again – Universal McCann
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of Activation / Events
Best Use of Branded Content on Screen
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Search
Best Use of Integrated Media Campaign
Best Use of Newspapers / Magazines
Best Use of Out of Home Media
Best Use of Point of Sale
Best Use of Radio
Best Use of Social Media
Best Use Of Sponsorship
Best Use of Television
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Now You can Loo-loo on the Streets
Dashing – Reigniting the flame ‘In The Dark’
Owning The Red Carpet, Not The Red Eye
Love, Laughter and Moms by Frisoz
Upping The Property Game
Maggi Cooked Up a Storm with 700% ROI
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Inspiring Co-Creation by Windows8
The ‘Green’ Mighty Disrupted by Dutch Lady
Creating The Sound of Science
Puma Social Photobooth Gone Beyond Traditional POS Display
AirAsia Destinasi Cinta
The Global Fluid Art Movement makes search visual, not textual
Petrol Pump Inside The Mall?!
Upin & Ipin co-host Raya with You
‘Viral’ Outbreak Containment by Operation S.O.A.P
AirAsia Interstitials
Maxis Takes To The Air with AirAsia
The Icon is Back: Making an Icon Your New Pin-up
Dutch Lady’s Happy Hour at Point of Surprise
The Blue Ocean of Gold
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
What Women Really Want? The Search is Finally Over!
Ford’s Game of Change
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
You’re Not You When You’re Hungry – The Football Community Frenzy
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Dutch Lady challenges the ‘Green Mighty’
Inspiring Passions by Windows8
Puma Social Playbus
Friso Makes Newspaper the ‘Talk’ of the Town!
Making Drama Out of A Crisis
Happy Family
Inspiring Passions by Windows8
Real Women, Real “Potty Mouths” Increase Sales by 660%
Finding the Rooney in Every Malaysian
Real Men Are ‘Cheap’!
Capturing Chinese Hearts at CNY Through Sin Chew
Myopia Wipeout
Clean & Clear’s Mad Markets!
MAGGI BRINGS BACK THE TASTE OF HOME
An Exclusive Ride Down The Lego-Brick Road!
Serving Up A Delicious Media Meal
Celebrating Malaysian-ness over a cup of Lipton!
Talk of the Town… Tune Talk
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Owning Radio with Guilt-Free Snacking
Samsung disrupted the Olympics’ Live TV Broadcasting
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
Mr Van Laack Hits on The Patron Of BSC
Voice of Asia: At The Heart of Children’s Hopes
Heineken Made Social Fans Thristing for More
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
This is My Moment, Brought Live to You
DiGilympics: Tweet #saveean #savejj
The Lost Secrets of Colonel Sanders
How Maharaja Lawak Mega 2 Conquered Malay Homes
Mister Potato Rice Crisp – Please, Can I Have Some More?
Nestle gets 108,000 Copywriters for its Centennial Campaign
Feel the love of Milk, Moms & Masses by Dutch Lady
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Cloudy With A Chance of Kid’s Imagination
Talk of the Town… Tune Talk
No Child’s Play – Boosting Clicks with CSR
Honda Made the Billboard Green and Fun
Storytelling Through Billboard
How A Design App Drove 500% Increase in Fan Base
Will The Real Men Please Stand Up!
F&N Redefines TV into a Participative Gaming Hub
Party at Old Trafford
Momento Symbiosis Living
Friso’s Search for Explorer Moms
A Sweet Success Story Gets Sweeter
Astro On-The-Go Human iPad Theater
Kotex Delivers Top Notch Friendship
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Run, Responsible Pet Owners, Run!
Project X – Separating the Men from The Boys!
Air Asia Destinasi Cinta
F&N’s ‘Game’ Changing Point of Sale
Malaysians Gift Children, Across the World, Their Right to Play
Every Car Launch is a Honda Launch
KFC Finds Love Again!
100PLUS Brings the First Ever Social-Wedding to Malaysia
Ole’ Senor… Boleh?
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
How Humor Created a Conversation For Shell Advance
Search’ing Behind Enemy Lines
Team Malaysia – The First Crowdsourced Sports Channel
DiGiLympics: Tweet #SaveEan #SaveJJ
Serving Up a Delicious Media Meal
Bringing back the joy to KFC’s Point of Serve
EH, WHERE TO EAT? WHAT TO EAT, AH?
Shell Rimula Hard-Working Truck
MILO Creates Cool Twist to Football
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
AirAsia Interstitials
A Truly Beautiful Hour with Panasonic
Mr Van Laack Hits on The Patrons of BSC
Love Costs (almost) Nothing for MAGGI
Alpo: From Underdog to Super-dawg
Proton Preve Unlocks the Bond in You
Malaysia’s First Crowd-Sourced Endorsement Billboard