2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Voice of Asia: At The Heart of Children’s Hopes
Now You can Loo-loo on the Streets
MAGGI BRINGS BACK THE TASTE OF HOME
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Ford’s Game of Change
Owning The Red Carpet, Not The Red Eye
Run, Responsible Pet Owners, Run!
Creating The Sound of Science
Cloudy With A Chance of Kid’s Imagination
This is My Moment, Brought Live to You
Will The Real Men Please Stand Up!
Upin & Ipin co-host Raya with You
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
The Lost Secrets of Colonel Sanders
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Real Men Are ‘Cheap’!
Proton Preve Unlocks the Bond in You
A Sweet Success Story Gets Sweeter
Talk of the Town… Tune Talk
Dutch Lady challenges the ‘Green Mighty’
Bringing back the joy to KFC’s Point of Serve
Astro On-The-Go Human iPad Theater
DiGilympics: Tweet #saveean #savejj
Happy Family
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Malaysians Gift Children, Across the World, Their Right to Play
How Maharaja Lawak Mega 2 Conquered Malay Homes
Every Car Launch is a Honda Launch
The Blue Ocean of Gold
AirAsia Interstitials
AirAsia Interstitials
Malaysia’s First Crowd-Sourced Endorsement Billboard
How A Design App Drove 500% Increase in Fan Base
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
Ole’ Senor… Boleh?
How Humor Created a Conversation For Shell Advance
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Clean & Clear’s Mad Markets!
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Love Costs (almost) Nothing for MAGGI
Finding the Rooney in Every Malaysian
Honda Made the Billboard Green and Fun
Maxis Takes To The Air with AirAsia
Momento Symbiosis Living
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Capturing Chinese Hearts at CNY Through Sin Chew
Dutch Lady’s Happy Hour at Point of Surprise
Friso’s Search for Explorer Moms
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
The Global Fluid Art Movement makes search visual, not textual
Alpo: From Underdog to Super-dawg
Serving Up a Delicious Media Meal
Kotex Delivers Top Notch Friendship
No Child’s Play – Boosting Clicks with CSR
Storytelling Through Billboard
Friso Makes Newspaper the ‘Talk’ of the Town!
Samsung disrupted the Olympics’ Live TV Broadcasting
You’re Not You When You’re Hungry – The Football Community Frenzy
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
100PLUS Brings the First Ever Social-Wedding to Malaysia
Party at Old Trafford
What Women Really Want? The Search is Finally Over!
Puma Social Playbus
‘Viral’ Outbreak Containment by Operation S.O.A.P
Shell Rimula Hard-Working Truck
Feel the love of Milk, Moms & Masses by Dutch Lady
AirAsia Destinasi Cinta
Serving Up A Delicious Media Meal
Dashing – Reigniting the flame ‘In The Dark’
Owning Radio with Guilt-Free Snacking
Inspiring Co-Creation by Windows8
A Truly Beautiful Hour with Panasonic
Inspiring Passions by Windows8
F&N Redefines TV into a Participative Gaming Hub
Myopia Wipeout
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Talk of the Town… Tune Talk
Maggi Cooked Up a Storm with 700% ROI
Making Drama Out of A Crisis
Nestle gets 108,000 Copywriters for its Centennial Campaign
Love, Laughter and Moms by Frisoz
KFC Finds Love Again!
DiGiLympics: Tweet #SaveEan #SaveJJ
MILO Creates Cool Twist to Football
Real Women, Real “Potty Mouths” Increase Sales by 660%
The ‘Green’ Mighty Disrupted by Dutch Lady
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Heineken Made Social Fans Thristing for More
Mr Van Laack Hits on The Patron Of BSC
The Icon is Back: Making an Icon Your New Pin-up
Project X – Separating the Men from The Boys!
Air Asia Destinasi Cinta
Search’ing Behind Enemy Lines
Petrol Pump Inside The Mall?!
Inspiring Passions by Windows8
F&N’s ‘Game’ Changing Point of Sale
Upping The Property Game
Team Malaysia – The First Crowdsourced Sports Channel
An Exclusive Ride Down The Lego-Brick Road!
Mr Van Laack Hits on The Patrons of BSC
Mister Potato Rice Crisp – Please, Can I Have Some More?
Puma Social Photobooth Gone Beyond Traditional POS Display
Celebrating Malaysian-ness over a cup of Lipton!
EH, WHERE TO EAT? WHAT TO EAT, AH?