2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Malaysians Gift Children, Across the World, Their Right to Play
Cloudy With A Chance of Kid’s Imagination
Maxis Takes To The Air with AirAsia
Owning Radio with Guilt-Free Snacking
The ‘Green’ Mighty Disrupted by Dutch Lady
The Lost Secrets of Colonel Sanders
Bringing back the joy to KFC’s Point of Serve
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
MILO Creates Cool Twist to Football
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Party at Old Trafford
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Talk of the Town… Tune Talk
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
An Exclusive Ride Down The Lego-Brick Road!
Mister Potato Rice Crisp – Please, Can I Have Some More?
Every Car Launch is a Honda Launch
Search’ing Behind Enemy Lines
Project X – Separating the Men from The Boys!
F&N’s ‘Game’ Changing Point of Sale
Shell Rimula Hard-Working Truck
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
KFC Finds Love Again!
Real Men Are ‘Cheap’!
Serving Up a Delicious Media Meal
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Proton Preve Unlocks the Bond in You
AirAsia Destinasi Cinta
Clean & Clear’s Mad Markets!
AirAsia Interstitials
Run, Responsible Pet Owners, Run!
Upping The Property Game
Astro On-The-Go Human iPad Theater
Feel the love of Milk, Moms & Masses by Dutch Lady
‘Viral’ Outbreak Containment by Operation S.O.A.P
Inspiring Co-Creation by Windows8
No Child’s Play – Boosting Clicks with CSR
Kotex Delivers Top Notch Friendship
How Humor Created a Conversation For Shell Advance
F&N Redefines TV into a Participative Gaming Hub
Dutch Lady’s Happy Hour at Point of Surprise
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
EH, WHERE TO EAT? WHAT TO EAT, AH?
This is My Moment, Brought Live to You
Petrol Pump Inside The Mall?!
Talk of the Town… Tune Talk
Maggi Cooked Up a Storm with 700% ROI
How Maharaja Lawak Mega 2 Conquered Malay Homes
DiGiLympics: Tweet #SaveEan #SaveJJ
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
Owning The Red Carpet, Not The Red Eye
Myopia Wipeout
Now You can Loo-loo on the Streets
Friso Makes Newspaper the ‘Talk’ of the Town!
Ford’s Game of Change
AirAsia Interstitials
Samsung disrupted the Olympics’ Live TV Broadcasting
Upin & Ipin co-host Raya with You
Momento Symbiosis Living
Dutch Lady challenges the ‘Green Mighty’
The Icon is Back: Making an Icon Your New Pin-up
Voice of Asia: At The Heart of Children’s Hopes
Real Women, Real “Potty Mouths” Increase Sales by 660%
Friso’s Search for Explorer Moms
Honda Made the Billboard Green and Fun
Love Costs (almost) Nothing for MAGGI
100PLUS Brings the First Ever Social-Wedding to Malaysia
Inspiring Passions by Windows8
Serving Up A Delicious Media Meal
How A Design App Drove 500% Increase in Fan Base
Love, Laughter and Moms by Frisoz
The Blue Ocean of Gold
Making Drama Out of A Crisis
You’re Not You When You’re Hungry – The Football Community Frenzy
Air Asia Destinasi Cinta
Finding the Rooney in Every Malaysian
Team Malaysia – The First Crowdsourced Sports Channel
What Women Really Want? The Search is Finally Over!
MAGGI BRINGS BACK THE TASTE OF HOME
Creating The Sound of Science
Happy Family
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Inspiring Passions by Windows8
A Sweet Success Story Gets Sweeter
A Truly Beautiful Hour with Panasonic
Puma Social Playbus
Will The Real Men Please Stand Up!
Dashing – Reigniting the flame ‘In The Dark’
Alpo: From Underdog to Super-dawg
Puma Social Photobooth Gone Beyond Traditional POS Display
Malaysia’s First Crowd-Sourced Endorsement Billboard
Mr Van Laack Hits on The Patrons of BSC
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
DiGilympics: Tweet #saveean #savejj
Celebrating Malaysian-ness over a cup of Lipton!
Heineken Made Social Fans Thristing for More
Mr Van Laack Hits on The Patron Of BSC
Storytelling Through Billboard
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Nestle gets 108,000 Copywriters for its Centennial Campaign
Ole’ Senor… Boleh?
Capturing Chinese Hearts at CNY Through Sin Chew
The Global Fluid Art Movement makes search visual, not textual
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!