2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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F&N’s ‘Game’ Changing Point of Sale
MAGGI BRINGS BACK THE TASTE OF HOME
AirAsia Interstitials
Inspiring Passions by Windows8
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Heineken Made Social Fans Thristing for More
Owning The Red Carpet, Not The Red Eye
Talk of the Town… Tune Talk
Alpo: From Underdog to Super-dawg
Search’ing Behind Enemy Lines
The Blue Ocean of Gold
The Global Fluid Art Movement makes search visual, not textual
KFC Finds Love Again!
DiGiLympics: Tweet #SaveEan #SaveJJ
Celebrating Malaysian-ness over a cup of Lipton!
Dutch Lady challenges the ‘Green Mighty’
Malaysians Gift Children, Across the World, Their Right to Play
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Air Asia Destinasi Cinta
How A Design App Drove 500% Increase in Fan Base
Finding the Rooney in Every Malaysian
What Women Really Want? The Search is Finally Over!
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
How Humor Created a Conversation For Shell Advance
Clean & Clear’s Mad Markets!
Making Drama Out of A Crisis
Love, Laughter and Moms by Frisoz
Proton Preve Unlocks the Bond in You
Real Men Are ‘Cheap’!
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Every Car Launch is a Honda Launch
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
MILO Creates Cool Twist to Football
Will The Real Men Please Stand Up!
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Ford’s Game of Change
EH, WHERE TO EAT? WHAT TO EAT, AH?
Mr Van Laack Hits on The Patrons of BSC
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Happy Family
Talk of the Town… Tune Talk
You’re Not You When You’re Hungry – The Football Community Frenzy
Owning Radio with Guilt-Free Snacking
Inspiring Co-Creation by Windows8
Project X – Separating the Men from The Boys!
Upping The Property Game
Astro On-The-Go Human iPad Theater
Dutch Lady’s Happy Hour at Point of Surprise
This is My Moment, Brought Live to You
No Child’s Play – Boosting Clicks with CSR
Storytelling Through Billboard
Serving Up A Delicious Media Meal
Ole’ Senor… Boleh?
Shell Rimula Hard-Working Truck
Inspiring Passions by Windows8
DiGilympics: Tweet #saveean #savejj
Voice of Asia: At The Heart of Children’s Hopes
Maggi Cooked Up a Storm with 700% ROI
Maxis Takes To The Air with AirAsia
‘Viral’ Outbreak Containment by Operation S.O.A.P
Momento Symbiosis Living
The Lost Secrets of Colonel Sanders
Puma Social Playbus
The Icon is Back: Making an Icon Your New Pin-up
How Maharaja Lawak Mega 2 Conquered Malay Homes
Puma Social Photobooth Gone Beyond Traditional POS Display
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Run, Responsible Pet Owners, Run!
Team Malaysia – The First Crowdsourced Sports Channel
Feel the love of Milk, Moms & Masses by Dutch Lady
Now You can Loo-loo on the Streets
Party at Old Trafford
Friso Makes Newspaper the ‘Talk’ of the Town!
Mister Potato Rice Crisp – Please, Can I Have Some More?
Samsung disrupted the Olympics’ Live TV Broadcasting
Myopia Wipeout
Capturing Chinese Hearts at CNY Through Sin Chew
Honda Made the Billboard Green and Fun
A Sweet Success Story Gets Sweeter
The ‘Green’ Mighty Disrupted by Dutch Lady
An Exclusive Ride Down The Lego-Brick Road!
Petrol Pump Inside The Mall?!
Bringing back the joy to KFC’s Point of Serve
Upin & Ipin co-host Raya with You
Nestle gets 108,000 Copywriters for its Centennial Campaign
Friso’s Search for Explorer Moms
AirAsia Destinasi Cinta
A Truly Beautiful Hour with Panasonic
Kotex Delivers Top Notch Friendship
Love Costs (almost) Nothing for MAGGI
AirAsia Interstitials
Dashing – Reigniting the flame ‘In The Dark’
Malaysia’s First Crowd-Sourced Endorsement Billboard
Creating The Sound of Science
100PLUS Brings the First Ever Social-Wedding to Malaysia
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Cloudy With A Chance of Kid’s Imagination
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
F&N Redefines TV into a Participative Gaming Hub
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Serving Up a Delicious Media Meal
Real Women, Real “Potty Mouths” Increase Sales by 660%
Mr Van Laack Hits on The Patron Of BSC