2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Voice of Asia: At The Heart of Children’s Hopes
Inspiring Co-Creation by Windows8
Shell Rimula Hard-Working Truck
Alpo: From Underdog to Super-dawg
Finding the Rooney in Every Malaysian
Honda Made the Billboard Green and Fun
AirAsia Interstitials
Upping The Property Game
Myopia Wipeout
Proton Preve Unlocks the Bond in You
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Ole’ Senor… Boleh?
Dutch Lady challenges the ‘Green Mighty’
Owning Radio with Guilt-Free Snacking
AirAsia Interstitials
Celebrating Malaysian-ness over a cup of Lipton!
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
The Icon is Back: Making an Icon Your New Pin-up
MILO Creates Cool Twist to Football
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
Serving Up a Delicious Media Meal
Capturing Chinese Hearts at CNY Through Sin Chew
Malaysians Gift Children, Across the World, Their Right to Play
How Maharaja Lawak Mega 2 Conquered Malay Homes
MAGGI BRINGS BACK THE TASTE OF HOME
A Sweet Success Story Gets Sweeter
An Exclusive Ride Down The Lego-Brick Road!
Owning The Red Carpet, Not The Red Eye
Project X – Separating the Men from The Boys!
Real Women, Real “Potty Mouths” Increase Sales by 660%
Friso Makes Newspaper the ‘Talk’ of the Town!
Bringing back the joy to KFC’s Point of Serve
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
AirAsia Destinasi Cinta
Talk of the Town… Tune Talk
‘Viral’ Outbreak Containment by Operation S.O.A.P
The Global Fluid Art Movement makes search visual, not textual
Creating The Sound of Science
Friso’s Search for Explorer Moms
Real Men Are ‘Cheap’!
Storytelling Through Billboard
Heineken Made Social Fans Thristing for More
Inspiring Passions by Windows8
Will The Real Men Please Stand Up!
How Humor Created a Conversation For Shell Advance
Dashing – Reigniting the flame ‘In The Dark’
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Astro On-The-Go Human iPad Theater
Mister Potato Rice Crisp – Please, Can I Have Some More?
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Air Asia Destinasi Cinta
Search’ing Behind Enemy Lines
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
No Child’s Play – Boosting Clicks with CSR
The ‘Green’ Mighty Disrupted by Dutch Lady
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Maggi Cooked Up a Storm with 700% ROI
DiGilympics: Tweet #saveean #savejj
EH, WHERE TO EAT? WHAT TO EAT, AH?
How A Design App Drove 500% Increase in Fan Base
The Blue Ocean of Gold
Team Malaysia – The First Crowdsourced Sports Channel
Love, Laughter and Moms by Frisoz
Upin & Ipin co-host Raya with You
A Truly Beautiful Hour with Panasonic
F&N’s ‘Game’ Changing Point of Sale
Love Costs (almost) Nothing for MAGGI
Party at Old Trafford
Talk of the Town… Tune Talk
F&N Redefines TV into a Participative Gaming Hub
Run, Responsible Pet Owners, Run!
Mr Van Laack Hits on The Patrons of BSC
Serving Up A Delicious Media Meal
Malaysia’s First Crowd-Sourced Endorsement Billboard
Making Drama Out of A Crisis
Inspiring Passions by Windows8
Every Car Launch is a Honda Launch
Mr Van Laack Hits on The Patron Of BSC
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
The Lost Secrets of Colonel Sanders
Cloudy With A Chance of Kid’s Imagination
Nestle gets 108,000 Copywriters for its Centennial Campaign
You’re Not You When You’re Hungry – The Football Community Frenzy
Petrol Pump Inside The Mall?!
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Momento Symbiosis Living
KFC Finds Love Again!
Happy Family
Feel the love of Milk, Moms & Masses by Dutch Lady
This is My Moment, Brought Live to You
What Women Really Want? The Search is Finally Over!
Clean & Clear’s Mad Markets!
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Maxis Takes To The Air with AirAsia
Puma Social Photobooth Gone Beyond Traditional POS Display
Dutch Lady’s Happy Hour at Point of Surprise
Puma Social Playbus
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Samsung disrupted the Olympics’ Live TV Broadcasting
100PLUS Brings the First Ever Social-Wedding to Malaysia
Ford’s Game of Change
Kotex Delivers Top Notch Friendship
DiGiLympics: Tweet #SaveEan #SaveJJ
Now You can Loo-loo on the Streets