2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Inspiring Passions by Windows8
Serving Up a Delicious Media Meal
Mr Van Laack Hits on The Patrons of BSC
‘Viral’ Outbreak Containment by Operation S.O.A.P
Proton Preve Unlocks the Bond in You
Real Women, Real “Potty Mouths” Increase Sales by 660%
Friso’s Search for Explorer Moms
Every Car Launch is a Honda Launch
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Making Drama Out of A Crisis
Happy Family
Malaysians Gift Children, Across the World, Their Right to Play
Momento Symbiosis Living
Malaysia’s First Crowd-Sourced Endorsement Billboard
Ford’s Game of Change
Party at Old Trafford
Mister Potato Rice Crisp – Please, Can I Have Some More?
How Humor Created a Conversation For Shell Advance
Celebrating Malaysian-ness over a cup of Lipton!
How A Design App Drove 500% Increase in Fan Base
Creating The Sound of Science
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
Inspiring Co-Creation by Windows8
Clean & Clear’s Mad Markets!
Maggi Cooked Up a Storm with 700% ROI
Heineken Made Social Fans Thristing for More
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
A Truly Beautiful Hour with Panasonic
What Women Really Want? The Search is Finally Over!
Inspiring Passions by Windows8
Love, Laughter and Moms by Frisoz
Air Asia Destinasi Cinta
Now You can Loo-loo on the Streets
How Maharaja Lawak Mega 2 Conquered Malay Homes
Nestle gets 108,000 Copywriters for its Centennial Campaign
AirAsia Interstitials
The Blue Ocean of Gold
Owning Radio with Guilt-Free Snacking
Storytelling Through Billboard
DiGiLympics: Tweet #SaveEan #SaveJJ
No Child’s Play – Boosting Clicks with CSR
Cloudy With A Chance of Kid’s Imagination
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Dutch Lady challenges the ‘Green Mighty’
Maxis Takes To The Air with AirAsia
F&N’s ‘Game’ Changing Point of Sale
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
DiGilympics: Tweet #saveean #savejj
Ole’ Senor… Boleh?
Owning The Red Carpet, Not The Red Eye
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Talk of the Town… Tune Talk
Astro On-The-Go Human iPad Theater
Friso Makes Newspaper the ‘Talk’ of the Town!
Puma Social Photobooth Gone Beyond Traditional POS Display
This is My Moment, Brought Live to You
Real Men Are ‘Cheap’!
KFC Finds Love Again!
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Voice of Asia: At The Heart of Children’s Hopes
Shell Rimula Hard-Working Truck
Kotex Delivers Top Notch Friendship
You’re Not You When You’re Hungry – The Football Community Frenzy
Puma Social Playbus
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
Love Costs (almost) Nothing for MAGGI
Dutch Lady’s Happy Hour at Point of Surprise
The ‘Green’ Mighty Disrupted by Dutch Lady
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
F&N Redefines TV into a Participative Gaming Hub
Petrol Pump Inside The Mall?!
Dashing – Reigniting the flame ‘In The Dark’
Feel the love of Milk, Moms & Masses by Dutch Lady
Upin & Ipin co-host Raya with You
Project X – Separating the Men from The Boys!
Run, Responsible Pet Owners, Run!
Alpo: From Underdog to Super-dawg
Serving Up A Delicious Media Meal
The Global Fluid Art Movement makes search visual, not textual
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Talk of the Town… Tune Talk
Mr Van Laack Hits on The Patron Of BSC
Capturing Chinese Hearts at CNY Through Sin Chew
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
The Lost Secrets of Colonel Sanders
Team Malaysia – The First Crowdsourced Sports Channel
A Sweet Success Story Gets Sweeter
Myopia Wipeout
Will The Real Men Please Stand Up!
Honda Made the Billboard Green and Fun
An Exclusive Ride Down The Lego-Brick Road!
Search’ing Behind Enemy Lines
MILO Creates Cool Twist to Football
Bringing back the joy to KFC’s Point of Serve
AirAsia Destinasi Cinta
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
MAGGI BRINGS BACK THE TASTE OF HOME
AirAsia Interstitials
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
EH, WHERE TO EAT? WHAT TO EAT, AH?
The Icon is Back: Making an Icon Your New Pin-up
Samsung disrupted the Olympics’ Live TV Broadcasting
Upping The Property Game
Finding the Rooney in Every Malaysian
100PLUS Brings the First Ever Social-Wedding to Malaysia