Malaysian Media Awards Winners Showcase

2018 | |

Malaysians don’t shop for groceries online? Now they do!

Advertiser: Nestle
Brand: Nestle Corporate
Creative Agency: -
Credits: -

Malaysia’s 1st ever multi-brand wellness campaign exclusively running on e-commerce
2.5X increase in monthly online sales
19X more monthly transactions
99% lower cost per online purchase

We wanted create a behaviour change.
Make Malaysians comfortable with grocery shopping online, while also promoting nutrition, health & wellness.
The objective – 2X monthly online sales

Malaysians love promo codes. However, they are smarter shoppers than being mere bargain hunters. Promo codes alone wouldn’t bring about a behavior change; instead we had to be relevant to them

Our multi-platform digital campaign centred around a bundling engine to customize & deliver the optimized nutrition bundles & gamified ‘promo code’ creatives to the specific audience clusters identified