Malaysian Media Awards Winners Showcase

2022 | |

Led by Diversity, Fueled by Inclusion and Driven by Social Impact

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Credits: Dheeraj Raina - dentsu Malaysia, CEO, Media Brands, dentsu Malaysia Winnie Chen-Head - dentsu Malaysia, Partner, Head of Product & Growth; Head of iProspect Vanitha Selvathurai - dentsu Malaysia, Partner, Head of carat Hemanth Jayaraman - dentsu Malaysia, Partner, Head of dentsu X Asha Nair - dentsu Malaysia, MD, Investment & Platform Activation Suhail Ahmed - dentsu Malaysia, Partner, Head of Programmatic, Data & Martech Paul Low - dentsu Malaysia, GM, Posterscope OOH MeiLian Gan - dentsu Malaysia, HR Director, dentsu Malaysia Ikhwan Tharwan - dentsu Malaysia, HR Partner, dentsu Malaysia

The Context
We believe that our strength lies in difference. Through our commitment to Diversity, Equity and Inclusion, we pledge to seek out diverse perspectives, celebrate difference, and build an inclusive culture where everyone is empowered to bring their authentic self to work. ​We don’t just value differences, or different perspectives, we seek them out and we invite them in so we can tap into the collective power of everyone at Dentsu as a result, our ideas are better, our products are better, and our clients are better served. DEI is one of the key pillars of our Social Impact Strategy, as part of our commitment to create a fair and open society. We are on a journey to building a truly diverse and inclusive workplace of which we can all be proud! And the need for more open and honest conversations has never been more important than right now. We implement 4 strategic pillars of initiatives, each with key success KPIs mapped locally. 1. Transparency & Accountability: Female leaders representation to drive transparent reporting & leadership accountability 2. Representation & Sponsorship: Develop talent planning, initiatives & workforce representative of the society we serve 3. Education & Continuous Learning: Employee experience & engagement through Employee Resource Groups with improved scores on Employee Check In surveys 4. Client & Community Impact: Collaboration with clients, partners & industry communities on our DEI leadership & commitments

The Strategy & Execution
We believe our continued success depends on the diverse experiences and ideas all of you bring to the table. We are deeply invested to create an equal and inclusive workplace across across ethnicity, race, sexual orientation, gender, age, neurodiversity and differing physical abilities. Some of our key initiatives and achievements in 2021 includes: 1. Majority and/or equal representation of women not just in our workforce, but also within the Leadership team 2. DEI training, sharing and coaching programs, most prominently on hosting a fireside chat with women leaders of the industry this International Women’s Day 2022 in March with the theme of #BreakTheBias, we hosted a fireside chat with inspirational female leaders of the industry such as Jean Ler (Marketing Director, Pizza Hut APAC), Fiona Liao (Group CMO, Pos Malaysia) and Rozina Aziz (CoFounder & CEO, Metamorfosa 3. We develop a full suite of staff development, incentive and training programs such as Me2We to coach people leadership skills, NextGen Leaders on Digital Strategy with >60% female representation, and launched Future Leaders Program of rising star leaders under 30 years old across different agency teams who champion culture and people initiatives among our workforce. 4. Female leadership representation on industry panels, discussions and thought leadership across a variety of subject matter and topics

The Results
In the past year alone, we have made great strides and recognised great accomplishments in our DEI initiatives. 1. Over 66% of our workforce are represented by women 2. Half of our EXCO Leadership consist of female leaders in Asha Nair (MD, Investment & Platform Activation), Vanitha Selvathurai (Partner, Head of carat), Winnie ChenHead (Partner, Head of Product & Growth & iProspect) and Foo Jing Wen (ECommerce Director) 3. Over 200+ participants with active engagement in our International Women’s Day 2022 Fireside chat with women leaders 4. Over 50% of our Future Leaders Program, Passion Pioneers, are represented by young female rising star talents 5. Our Head of Product, Winnie ChenHead also contributed to the IAB SEA + India Gaming & Esports Livestream panel in March 22, representing Media Agencies’s point of view as one half of the female representation on the panel. 6. Our Head of carat, Vanitha Selvathurai, serves as a Secretary council member on the Media Specialist Association of Malaysia. 7. Our MD of Investment & Platform, Asha Nair, contributed in a panel discussion in Programmatic Pioneers Virtual Summit Asia in Nov 2021. 8. As an EXCO leadership, Happiness index ( which is a measured by the positive change we bring) is one of the key Goals we carry in our Annual ratings 9. Dentsu Media Malaysia’s annual Employee CheckIn score in 2021 has shown a year on year improvement on “force for Good” DEI Score which is 1 point higher than Dentsu International