2014 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries

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Agency of the Year

Universal McCann

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GRAND PRIX
Its Shampoo Advertising. But Where’s the Hair?! — Mindshare Malaysia
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What lenghts would you go for a Zinger Burger?
Thank Ford it’s Friday made a 2 year old car cool again
Anchor reaches out to Moms via MasterChef with just RM0.04!
The Golden Wrap Newspaper
We waited in suspense…then something amazing happened
The Master of Sponsorship Opens Up Possibilities
A Historic Day in Radio require a Historic Gift
Its Shampoo Advertising. But Where’s the Hair?!
Point of Dissonance to Point of Conversion
Its Shampoo Advertising. But Where’s the Hair?!
Finding ‘Waze’ to Fast Food
Converting Crisis into Opportunity
From Smelly to Smiley: Ambi Pur makes Malaysians Breathe Happy
Ford created World’s First-ever automotive city in Malaysia: Ford City
Febreze Sprays Luck for Chinese New Year
Cloud 9 Chocolate Super Game Boy Sponsorship
DiGi made Conventional TV into Social TV
Endorsement from 108 KOLs
Turning RED.fm BLUE
Sponsoring a Channel is The Deal of A Lifetime
Operation 3R: Turning Crisis into Opportunity
Kids’ Fasting Companion: 30 days from Dawn to Dusk
Wall’s on Waze: ‘Drive-ing’ Impulse Purchase
The “Thank You Sale” gave DiGi’s brand a lift
Shiny Furry Tales
The World’s Largest and Longest Nippon Momento Colour Card
Microsoft Surface converts Techies Over a Coffee@Starbucks
How ‘cheap’ can you go for a Zinger Burger?
Driving subscriptions using competitor’s viewership
First Movie Ad in Property Section
Social Driven Soundtrack
Coke gets teens to snap and #sharemycokelah with Manglish cans
Malaysians Powered the Creation of New Raya Song
From Tin Cans to Raya Icons: AmbiPur breaks fast with Muslim Malays
PediaSure made meal times more joyous and stress-free for 75,000 parents
Reporting Live: It’s A Strongbow Weather!
Persuasion, Is It Science Or Art?
DiGi Gives License to Cut Queue
The Evolution of Puma Suede
Mister Potato Turned The Prize Into A Medium
988 Going The Extra Mile by Pimping My Ride
Unique Launch a ‘Peel’
Coke shares teens’ #sharemycokelah photos on-air
How A Kids Music Activation Drove Sales Up By 48%
Interior Designers pick up awards and pick Nippon Paint
FUN Flavours’ Mobile Mixologists Shows How Easy It Is to Create F&N Celebration Mocktails
AXE Apollo: Bringing Space Back To Earth
Happening A-Class Goes Clubbing
For the first time ever, Chinese daughters say “I love you Mom”
The Posters That Answer To Your Cravings
988 Going The Extra Mile by Pimping My Ride
Nescafe Wins Over General Elections Votes
AYTP Launches Page Number Domination to Make the Most of a Shoe – String Budget
Suria FM surprises listeners with a new entertainment channel
Nestle CRUNCH WAFER munch amongst Teens through “Oh My English”
Celcom A Malaysia Journey
It’s Clear, It’s Clean Sponsorship by Clean & Clear
The Sun’s sports news presented by a weak Goalkeeper
Flip a Page. Enjoy a Meal
100PLUS Face-Off
DiGi #confirmMalaysian print ads united Malaysians
Science Makes Headlines with Chickens, Cow Eyes & Spaceships
How did “Pepsi”, “Revive” Raya for the less fortunate?
Cracking open TV for Tesco’s price war
Hunger Strikes Malaysia
Celebrity Fugitive Hunt
Doggy Dental Awareness: Have you kissed your dog today?
Malaysians’ Life Companion at the 13th General Elections
Taking On A Giant With Only 10% Of Their Budget
Eveready Charge Up Your Morning
Superhero kids fly with Malaysia Airlines to save the world for FREEEEEEEE!
Baby Dream Catcher!
A Social Passion Movement by Our Ministry of Passion
Men Rushed to Watsons for Grooming
DiGi’s mobile internet grew, thanks to #Buddyz!
How a weak Goalkeeper help push Snickers to be Top 5
MILO Serves Up First Ever ‘Malaysia Breakfast Day’
Great Migrations: Samsung’s Sales Elevation Journey
Turning RED.fm BLUE
Tropicana Twister made us wait in suspence then something amazing happened
Jason Down Under
BlackBerry Empowers Youth Ambition
How TV helped AirAsia Reach Out To Young Malaysians
F&N Fun Flavours Puts Unique Branded Fun and Flavour Into Recipes this Ramadhan
F&N Ultimate, DIY Fun Kit Infuses Comedy on TV
The Malaysians’ Wonderland
Solvil et Titus Celebrates Couples Romantic Journeys.
Watsons Owns Malaysia Cup and it’s Bigger than EPL
Pantene Shines in Anugerah Skrin Sponsorship
PETRONAS Goes On Tour with the Chinese
Two Icons Meet, Become A Powerful Collective
Tefal Empowering Home of The Chefs
How Quaker Oat for Rice became best buddy with rice and weave itself into Malaysia food repertoire
Real Racing 3 With Gillette
Samsung brought new heights for Akademi Fantasia
100PLUS Brings You the World’s 1st Private Pocket Trainer
Reigniting the Flame: Nado’s Just Say Lah Campaign
From Fabric Care to Fashion Care: Downy Mystique walks on the runway
Samsung Galaxy S4Zoom made it “Havoc” to be different
Converting Mummy Worries to Milk Sales
Stuck in the Wrong Job!
First ever ‘frustration targeted’ performance campaign
Wind Chimes in a Bakery: No piece of cake!
SCARING PEOPLE INTO WATCHING THE CONJURING
Creating the 1st ever online comedy series for a fuel brand
Fiesta Movement: A Social-Focused Build up to the Malaysian Launch
1 million online fans fuel the brand
Rumahku, Momentoku
Hungry fans consumed 79,974 Snickers in 8 weeks