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Introductory to MSA Awards
2015 Winners Showcase
Advertiser of the Year
Permanis Sandilands
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Agency of the Year
Carat Media Services
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GRAND PRIX
A SENSORIAL JOURNEY TO THE RECORD BOOKS, CARAT MEDIA
ADVERTISER: PERMANIS SANDILANDS / BRAND: WONDA COFFEE
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of ABC Audited Newspapers/Magazines
Best Use of Activation / Events
Best Use of Branded Content on Screen
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Performance Marketing
Best Use of Integrated Media Campaign
Best Use of Out of Home/POS Media
Best Use of Radio/Audio
Best Use of Social Media
Best Use Of Sponsorship
Best Use of Television / Cinema Screen
Daily “Lalang Sampai Menang” football predictions
66,000 Moms acquired, at 9x lower cost
Virtual Catalogues get 2.2 billion points redeemed!
NESTLE rallies the entire nation to pledge for a healthier lifestyle!
Paving our own paths to purchase!
VELOCITY FOR VIRALITY ! (or driving views to create Malaysia’s most viewed commercial, A Walk Through Time)
The Ambush: Winning over iOS Prospects
The Secret to Blockbuster Horror Movies? Agency’s GSF Funnel
Maybank Islamic The Power Of Simplicity
Letters for the Future
NESTLE Corporate More Value, More Goodness, More News
Do You Want to Know What 40,000 Malaysians Wish for?
Beating Facebook’s Algorithm
The Rise of ‘Boo Loo San’
Sunway Lagoon scares the S#!T out of Malaysian celebrities
Uber VW Charity Drive
MAKING KAX MALAYSIA’S NEW BFF
Petronas Corporate Interactive press ad rolls back time
AirAsia “Taylor-ed” Swift a Poster
Castrol MAGNATEC Goal Striker Brings Protection To Life With Outdoor
How HTC turned every mobile device into OOH screens
Petrosains Tyrannosaurus Rex the News!
How did we permanently integrated Old Town White Coffee into Ipoh Old Town for a LIFETIME.
The Winning Lap
CREATING THE GOLDEN TRIANGLE FLIGHT PATH
There’s Nothing Like Australia Flip the Page to Discover the Best of Down Under
How Wonda Won Tastebuds on International Coffee Day
What Would You Gift Someone On Your Birthday?
How Do You Open A Closed Heart?
KUNG FOOK Power: How Febreze used invasion as a form of persuasion
Maybank BIRTHDAY SURPRISE – “OUR BIRTHDAY, YOUR JOY”
Tropicana How Tropicana Painted The Newspapers Orange!
When Mexico met Malaysia, but it felt like Brazil!
The Facelift That Had Everyone in Stitches
The Hunt is on this CNY…for 10 Million Shoppers
Watsons The BIG Watsons Food Review
Uber VW Charity Drive
From Jihad to Joy in 24 Hours
Raise Your Game: David against Goliath, created by Axiata
Wonda Coffee A Sensorial Journey to the Record Books
Dugro Star Brings Out The Talent in You Child
“Love Made Visible” Children’s Charity Drive
Do You Know The Best Time To Sample Fragrances?
Reaching Small Business Owners with SME-vertising
Deadly Serious Fun at Jaya Shopping Centre
Age is just a number: SK-II dares women to rock their age
Sharing Secrets Through Sight, Touch and Proof
How to Produce Four Hundred TVCs for 95000 Ringgit
Stand By X
How Tropicana Painted Astro Orange!
Ambi Pur and Mothers go from Backstage to Center Stage for Raya
Ambi Pur Ambi Pur Jams with Home-bound Malays for Raya
Cream O Race Start In Malaysia
Cholesterol-free Reality Show
Singing the Ultimate Song with Nin Jiom!
FANTASY FEST FUELS FANTASTIC FAN EXPERIENCES
Intense Refreshment from Sprite with more GRPs, more Reach, and more Value!
Letters for the Future
Dewan Filharmonik PETRONAS Classical Exposed on Radio
Coca-Cola The World Is Ours
Digi Lalang Chong entertains Malaysian World Cup Fans like no one did it before!
Ikea BookBook
Our Birthday, Your Gift
Nippon Paint Tolong RumahKu!
The Facelift That Had Everyone in Stitches
The Girl in the Green Tudung : Rejoice captures Muslim Malays with One Smooth Story
Wet, hard and long-lasting: Talking Dirty to spice up sales
From Jihad to Joy in 24 Hours
Marrying mobile with famous radio DJs to get youths to pause and refresh with Coke
3D targeting wins the Indonesian Immigrants
1st ever Digital Jukebox gives Edge-y soundtrack to business news
Fuelling The Thrill Of The Chase
Mamee Chef Turn 4 Giant Stations into Mamee Krew Kari Laksa
MILO Hidup Bola: Malaysia heard it live from the stadium
Turn downtime into uptime moments
How HTC Hijacked Android & IOS Screens
Panasonic Econavi Aircond How Weather Doesn’t Need To Be Boring
A Bold and Intense Digital Media Cocktail
PUMA “Forever Faster” Thematic PUMA Goes Forever Faster With Spotify
Skippable Kids: P&G harnesses the power of the Skip Button to talk to moms
There’s Nothing Like Australia Discover the Real Sounds of Australia
AIA Letters for the Future
TigerFC GAMEDAY Campaign
AirAsia 200,000 New Reasons to Fly!
How Wonda Won Tastebuds on International Coffee Day
Coca-Cola FIFA World Cup
Nippon Paint Tolong RumahKu!
Tesco IT’S THE YEAR OF “ONG MALI”
There’s Nothing Like Australia Discover the Real Sights and Sounds of Australia
Wonda Coffee A Sensorial Journey to the Record Books
Wonda Coffee How Wonda Won Tastebuds on International Coffee Day