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Introductory to MSA Awards
2010 Winners Showcase
Advertiser of the Year
Telekom Malaysia
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Agency of the Year
Universal McCann
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GRAND PRIX
TM Finds Love Again – Universal McCann
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of Branded Content on TV
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Search
Best Use of Integrated Media Campaign
Best Use of Magazine
Best Use of Newspapers
Best Use of Out of Home Media
Best Use of Point of Sale
Best Use of Radio
Best Use Of Sponsorship
Best Use of Television
The Search for Truth
Upin and Ipin Celebrate Virtual Raya
Bring on Your Moves with F&N Freestylz
Carlsberg Bringing Life to the Year of the Ox
Mister Potato Rides the Streets
The Tipping Point to 18% Sales Growth
C&C Double Dare
HSBC Boosting Confidence Through ‘Optimism’ Series
A Home Makeover Comes A-Knocking
MAS Sets Footprints Abroad
HSBC Gateway to China Forges Local Chinese Business Trust
Greatest Love of All
Tiger Cake Takes a Bite Out of the Snacks Market
Astro Cashing in at Supermarkets
Simply Fabulous
Getting a Grip with Protex
Generasi Hebat – A New Youth Movement
Satria Showroom-On-The-Street
Kota Bharu Salvation
Carlsberg’s Nice One Super Coaster
Coca-Cola Tune of Optimism
Paint Your House with a Mouse
Search Your Way to a Fitness Assistant
Celcom Goes to Hollywood
From Sleeksuit to Fabulous Fashionista
Search for the Right Loan
From Stray to Purr-fection with Friskies
The Ultimate Fit
Milk Lovers Redefine Outdoor with Dutch Lady
Youths Chill-lah with Nescafe
Who do You Want to Unbutton?
Time of My Life with Sunway Lagoon
Mudah.my – Achieving Leadership in Malaysia Through Search
Magnetic Pull of Mamil Gold
Bring on the Local Vacations
Bring Home the Fun with Hasbro Games
Rexona Hits the Right Note with Teens
Transforming Schools, Inspiring Lives
Unleash the Joy of Shopping with Mega Sale, Mega Bag
The Ideal Recipe for Success
HSBC Premier Delivers Good News
Dream Netbook for Dreamgirl!
Teens Rockin’ to the Twisties Anthem
Clean Skin = Clear Screen
Avatars Dance-off on Streamyx Broadband
Gaining Awareness by Going ‘Click-less’
One Song, Million Voices
Burning Up the Red Carpet with Xpax Blackberry
BMW Tees Off to a Hole-in-One with Search
Fashion Forward with Celcom
Shell Helix Drops a BOOM-SHELL on Motorists
A Call You Can Miss, Ice Age 3 You Musn’t
Astro Awani 7:45 Steals the Show
Cashing in a Joyful Festive Season with HSBC
Upin and Ipin Discover TM
Search Becomes Gateway to Positive Advocacy
Paid Search Online Demand Generation
Exora Builds Trust via Live Twitter Launch
Paving the Way for Tiger Year
Bangladesh Calling
Ribena’s ‘Fast Break’ into Ramadhan Market
Celebration Packed Singapore
Own World-of-Mobile with Sweet Nothings
Play More, Learn More
Point of Play = Point of Sale
Bringing China to the Living Room
Bringing Myth to Reality
Johnson’s Baby Gugu Gaga Erra
Good Times are Back
Nespray Wins Over Sheila Majid’s Fans
The Ad that Stole the Light of Day!
Malaysia Goes Brrr
Exora Wins Hearts with an “Amazing” Launch
Tuti Delivered Historical Sales
Generasi Hebat – A New Youth Movement
The Ultimate 3-in-1 Experience!
Twisties Mega Hot Election
Are You Chipster’s Next Superstar?
Have a Perfect Coca-Cola 333 Moment
Mister Potato Online Fiesta
How do You Sell Colours on Radio?
Nikmatnya Malaysia Nikmatnya Munchy’s
Ribena – Go Sparkling M.A.D!
Streamyx Speed — Targeting to Sell Upgrade
Love is in the Air with TM ITalk
Le Tour De Gerai
Bring on Your Moves with F&N Freestylz
Bring on Your Moves with F&N Freestylz
Outdo Yourself This Chinese New Year with 100PLUS
MAS Turns on the Business Frequency Medium
Simply Fabulous
Even Genie Needs Streamyx
Sllrrrping Together, Happy Forever
Rexona Men Takes on a BIO-NIK Adventure
MILO Gets Parents to Look Past Homework!
Cholesterol in Fear, Nesvita is Here
Dream Netbook for Dreamgirl!
Xpax Spreads Jungle Fever
MAS Conquering Global Search
Bubbles of Love
MAS Knows What Women Want
A Jam-Packed Quickie
Twisties Bing-it to Higher Ground!
TM Finds Love Again
Johnson’s Baby Gugu Gaga Erra
Friso Mommies Arm Their Kids!
HSBC Amanah Forges an “Ally” with Malays
Colours of Inspiration
Simply Fabulous
T.Music Roars Loud on the Radio Airwaves
Rexona No-Sweat Lie Detector
Go Spend with Visa Debit Card!
A Small Investment for Continued Good Health
Break Free of Boxes With Wifi
Friskies Adopts-a-Stray Campaign
iPhone iDebut iDance iTalk iCreate
The Midas Touch
Live BannerCast Brings Karaoke
Purple Raya —Breaking the Tradition
Weaning Words of Wisdom
Navigate Recession with Persona by Your Side
Setting New Benchmark for Radio from On-Air to On-Sale
Stay in Shape with Shine Virtual PA
Astro Postcards of Home
Rotiman Inspires Mister Potato
The Un-PRU-Dictable Numbers Challenge
Listerine Mobile Mouth Rally
Show Me Your Love, on a Budget
Unveiling the Oriental Experience
Generasi Hebat Anthem Defines the New Movement
LG Takes You Home
LG Creates a ‘Touching’ Experience