2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Dutch Lady Guides moms with custom TV Guide
Staying Awake with Brand’s This Chinese New Year
DiGi Bola! Bola! Bola! Living in a Billboard
Malaysian Mommies Flaunt their Bump
DiGi Bola! Bola! Bola! Living in a Billboard
The New ‘Airline Crew’ by Axiata
Going Places with CIMB Forex ATM
How We Created Multiplatform Content with just One Hit Song
The Rookie Nokia
The Amazing Supercow Saves the Kids
NIKE Writes the Future of Malaysian Football
Winning Malaysian Hearts
MSN Travel Sponsorship
World Cup the 3D Way by SAMSUNG
The Mobile Connection with Showrooms
“AXE-Rated” Breaking News Wins Over Conservative Malays
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
When Social Met Search
Anda Jawab Kami Bayar 3 Sen
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Berocca Lifts Business Sales with Cents!
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Staying Awake with Brand’s this Chinese New Year
Hand painted billboards for sustainability
Boom, Shake, Shake, Shake the tree!
The Amazing YES! SUPERCOW VS BUDGET DEMON
Prudential turns newspaper articles into sales tools
Groceries in Style with HSBC
How 10 Mobile Trucks Contributed to 10% of the Sales
Tuning in to TUNE
Dialing Up the Creative
What Berry Are You?
Mission Possible! Facebook the Mission. Live the Broadband Experience
Targeted Marketing to Minorities
Crowning the Craziest Curry Fan!
Downy Love In-store Scent Tester
How a Partnership of Media giants turned a product launch into National News
CIMB Clicks OCTO, Beating the Odds
BMW 5 Series Seeks SME Success
How TuneTalk Allies with 7-11 to seize Market Share
Playing Ball with a Monster
The Hybrid Chauffeur
MILO Ambushes Official World Cup Sponsors
Tuning-In For A World Record
Malaysia raises the largest ‘Yum Seng of Milk’
A Wolrd Paints A Thousand Motivations
Dutch Lady brings alive the beautiful perspective of kids
Baby KIKO Double Digit Growth
Capturing smokers when it matters
Going Beyond Creative Buys
Augmented Reality Unlocks Priceless Shopping Discoveries
Invasion of the Avatars
Love (almost) Don’t Cost Anything
Performance You Can See
DiGi Bola! Bola! Bola! Living in a Billboard
Amma, I Love You Everyday
Planers Foursquare up to Harian Metro
WorldCard wins Prestige via Coffee Conversations
HSBC ‘Hijacked’ The Malaysian Megasale
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Something to Feel Good About Panasonic
Malaysians Go Puplylicious
Sunlight helps revive popular Malay tradition!
Augmented Reality Unlock Priceless Shopping Discoveries
FRISO Captures the Holy Grail of Targeting
Detik Bersama HANDYCAM
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
First Ever Reality Show On Print
DIGI – Get Inside Music
Pioneering Search Segmentation
MAS Search Programme
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Going Places with CIMB FOREX ATM
Chipsmore Stole Readers Attention!
Protomalt Story… as told by Celebritries
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
TM Paints the Future with Upin & Ipin
How MAGGI Captured the Hearts of the Penangites
Radio Djs Tune Listerns into health
Tesco “Pump it” Riders
The Hybrid Chauffeur
Reaching for Neslac Excella Gold with “My Child, My Star”
NIKE Mercurials’s SPEED to Success
Winning All the Way with Generasi Hebat
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Wanita Gemilang SK-II
BannerCam Turns your Baby into a Superstar
Astro 368% more
Spend with Visa Debit Card
A World Record for Uniqlo
You have 60 Seconds to Increase Sales
Erra Becomes a Soul Sister to Mommies
Receipt Stories
Romancing Your Man With Closer Intimacy
Unleashing the “Tiger” in the Social World
DIGI Big Boys Like Big Toys
A Korean Love Drama
NIKE Unleashes A Passion For Running In Youth
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Share The Moment & Detik Bersama Handycam
FORD Fiesta Beat-Boxed Into the Airwaves
‘Turnoodling’ Minorities into Big Business
LUX “Mirror-mirror” in the Mag
DISNEY So Syok
The un-Official FIFA 2010 Sponsor
The Clash of the Titans with 100plus Football Xtreme
DIGI Big Boys Like Big Toys
Walking into Malaysian Hearts at Zero Cost
The Amazing Race Asia drives Awareness and Brand values across Asia
SAMSUNG 2 Door Lifts
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
X-treme Eneergy Results In X-treme ROI
See things from your Kids POV
When Malaysian Men Saved Angelina
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Winning all the way with Generasi Hebat
Making Search Young and Hip
Berocca Speed Math Elevator
Attract Interest Standard Chartered
Cool Banners Advise as per Weather Outside
The Lion King
Breaking the Last Taboo on Radio
Malaysia raises the largest ‘Yum Seng of Milk’
How Maxis IPhone 4 Launch Became a National Story
HSBC went against financial norm to win Malays in ‘8 Bulan’