2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Berocca Speed Math Elevator
Crowning the Craziest Curry Fan!
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Tuning-In For A World Record
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
A Korean Love Drama
Amma, I Love You Everyday
A World Record for Uniqlo
When Malaysian Men Saved Angelina
Wanita Gemilang SK-II
Dialing Up the Creative
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Going Places with CIMB FOREX ATM
The Mobile Connection with Showrooms
TM Paints the Future with Upin & Ipin
Erra Becomes a Soul Sister to Mommies
Boom, Shake, Shake, Shake the tree!
Anda Jawab Kami Bayar 3 Sen
Romancing Your Man With Closer Intimacy
Dutch Lady brings alive the beautiful perspective of kids
DIGI Big Boys Like Big Toys
The un-Official FIFA 2010 Sponsor
Targeted Marketing to Minorities
The Hybrid Chauffeur
What Berry Are You?
Unleashing the “Tiger” in the Social World
Astro 368% more
World Cup the 3D Way by SAMSUNG
Performance You Can See
FRISO Captures the Holy Grail of Targeting
Reaching for Neslac Excella Gold with “My Child, My Star”
HSBC went against financial norm to win Malays in ‘8 Bulan’
DiGi Bola! Bola! Bola! Living in a Billboard
Going Beyond Creative Buys
Malaysia raises the largest ‘Yum Seng of Milk’
Attract Interest Standard Chartered
Playing Ball with a Monster
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
DiGi Bola! Bola! Bola! Living in a Billboard
DIGI – Get Inside Music
How a Partnership of Media giants turned a product launch into National News
Cool Banners Advise as per Weather Outside
Dutch Lady Guides moms with custom TV Guide
The Amazing Supercow Saves the Kids
Radio Djs Tune Listerns into health
MAS Search Programme
WorldCard wins Prestige via Coffee Conversations
The Amazing Race Asia drives Awareness and Brand values across Asia
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
The Amazing YES! SUPERCOW VS BUDGET DEMON
See things from your Kids POV
“AXE-Rated” Breaking News Wins Over Conservative Malays
Augmented Reality Unlocks Priceless Shopping Discoveries
NIKE Writes the Future of Malaysian Football
The Clash of the Titans with 100plus Football Xtreme
Pioneering Search Segmentation
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Berocca Lifts Business Sales with Cents!
‘Turnoodling’ Minorities into Big Business
Tuning in to TUNE
Staying Awake with Brand’s This Chinese New Year
Hand painted billboards for sustainability
SAMSUNG 2 Door Lifts
MSN Travel Sponsorship
LUX “Mirror-mirror” in the Mag
Making Search Young and Hip
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
A Wolrd Paints A Thousand Motivations
Chipsmore Stole Readers Attention!
Going Places with CIMB Forex ATM
Mission Possible! Facebook the Mission. Live the Broadband Experience
Malaysia raises the largest ‘Yum Seng of Milk’
Malaysians Go Puplylicious
BMW 5 Series Seeks SME Success
The Rookie Nokia
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
X-treme Eneergy Results In X-treme ROI
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
Prudential turns newspaper articles into sales tools
How We Created Multiplatform Content with just One Hit Song
Baby KIKO Double Digit Growth
Protomalt Story… as told by Celebritries
Winning all the way with Generasi Hebat
Augmented Reality Unlock Priceless Shopping Discoveries
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
How MAGGI Captured the Hearts of the Penangites
DiGi Bola! Bola! Bola! Living in a Billboard
Groceries in Style with HSBC
Planers Foursquare up to Harian Metro
Downy Love In-store Scent Tester
You have 60 Seconds to Increase Sales
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Invasion of the Avatars
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Breaking the Last Taboo on Radio
Tesco “Pump it” Riders
Share The Moment & Detik Bersama Handycam
How We Got Malaysians To Drink 23 Million More Cups of MIlo
DIGI Big Boys Like Big Toys
Sunlight helps revive popular Malay tradition!
Winning Malaysian Hearts
Spend with Visa Debit Card
Staying Awake with Brand’s this Chinese New Year
When Social Met Search
How Maxis IPhone 4 Launch Became a National Story
HSBC ‘Hijacked’ The Malaysian Megasale
Walking into Malaysian Hearts at Zero Cost
The Lion King
Love (almost) Don’t Cost Anything
CIMB Clicks OCTO, Beating the Odds
Winning All the Way with Generasi Hebat
DISNEY So Syok
Malaysian Mommies Flaunt their Bump
First Ever Reality Show On Print
How TuneTalk Allies with 7-11 to seize Market Share
The New ‘Airline Crew’ by Axiata
NIKE Mercurials’s SPEED to Success
FORD Fiesta Beat-Boxed Into the Airwaves
The Hybrid Chauffeur
NIKE Unleashes A Passion For Running In Youth
How 10 Mobile Trucks Contributed to 10% of the Sales
MILO Ambushes Official World Cup Sponsors
Something to Feel Good About Panasonic
Receipt Stories
BannerCam Turns your Baby into a Superstar
Detik Bersama HANDYCAM
Capturing smokers when it matters