2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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BannerCam Turns your Baby into a Superstar
Malaysia raises the largest ‘Yum Seng of Milk’
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Tesco “Pump it” Riders
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Staying Awake with Brand’s this Chinese New Year
Mission Possible! Facebook the Mission. Live the Broadband Experience
Malaysians Go Puplylicious
Baby KIKO Double Digit Growth
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
NIKE Unleashes A Passion For Running In Youth
Winning Malaysian Hearts
You have 60 Seconds to Increase Sales
HSBC ‘Hijacked’ The Malaysian Megasale
A World Record for Uniqlo
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Dialing Up the Creative
Targeted Marketing to Minorities
Augmented Reality Unlocks Priceless Shopping Discoveries
A Wolrd Paints A Thousand Motivations
Dutch Lady brings alive the beautiful perspective of kids
Downy Love In-store Scent Tester
Dutch Lady Guides moms with custom TV Guide
MILO Ambushes Official World Cup Sponsors
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Sunlight helps revive popular Malay tradition!
Pioneering Search Segmentation
Playing Ball with a Monster
DIGI – Get Inside Music
How Maxis IPhone 4 Launch Became a National Story
LUX “Mirror-mirror” in the Mag
Chipsmore Stole Readers Attention!
Attract Interest Standard Chartered
Walking into Malaysian Hearts at Zero Cost
The Lion King
How We Created Multiplatform Content with just One Hit Song
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
DISNEY So Syok
CIMB Clicks OCTO, Beating the Odds
DiGi Bola! Bola! Bola! Living in a Billboard
What Berry Are You?
TM Paints the Future with Upin & Ipin
Staying Awake with Brand’s This Chinese New Year
Romancing Your Man With Closer Intimacy
Crowning the Craziest Curry Fan!
Capturing smokers when it matters
When Malaysian Men Saved Angelina
Hand painted billboards for sustainability
Radio Djs Tune Listerns into health
“AXE-Rated” Breaking News Wins Over Conservative Malays
DIGI Big Boys Like Big Toys
Malaysia raises the largest ‘Yum Seng of Milk’
A Korean Love Drama
How TuneTalk Allies with 7-11 to seize Market Share
Augmented Reality Unlock Priceless Shopping Discoveries
The Amazing Race Asia drives Awareness and Brand values across Asia
When Social Met Search
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
HSBC went against financial norm to win Malays in ‘8 Bulan’
Cool Banners Advise as per Weather Outside
WorldCard wins Prestige via Coffee Conversations
How 10 Mobile Trucks Contributed to 10% of the Sales
Anda Jawab Kami Bayar 3 Sen
How Fitnesse became the Big Winner with the Biggest Loser Asia?
The New ‘Airline Crew’ by Axiata
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Wanita Gemilang SK-II
Winning All the Way with Generasi Hebat
Unleashing the “Tiger” in the Social World
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
NIKE Writes the Future of Malaysian Football
The Clash of the Titans with 100plus Football Xtreme
FORD Fiesta Beat-Boxed Into the Airwaves
Berocca Lifts Business Sales with Cents!
The Amazing YES! SUPERCOW VS BUDGET DEMON
The Hybrid Chauffeur
Going Places with CIMB FOREX ATM
Tuning in to TUNE
The Hybrid Chauffeur
X-treme Eneergy Results In X-treme ROI
Making Search Young and Hip
The un-Official FIFA 2010 Sponsor
NIKE Mercurials’s SPEED to Success
Erra Becomes a Soul Sister to Mommies
Protomalt Story… as told by Celebritries
MAS Search Programme
Astro 368% more
DIGI Big Boys Like Big Toys
Prudential turns newspaper articles into sales tools
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Receipt Stories
The Mobile Connection with Showrooms
Groceries in Style with HSBC
Share The Moment & Detik Bersama Handycam
Planers Foursquare up to Harian Metro
Berocca Speed Math Elevator
DiGi Bola! Bola! Bola! Living in a Billboard
Invasion of the Avatars
The Rookie Nokia
The Amazing Supercow Saves the Kids
Amma, I Love You Everyday
First Ever Reality Show On Print
Going Places with CIMB Forex ATM
See things from your Kids POV
Breaking the Last Taboo on Radio
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Reaching for Neslac Excella Gold with “My Child, My Star”
FRISO Captures the Holy Grail of Targeting
How MAGGI Captured the Hearts of the Penangites
Spend with Visa Debit Card
Going Beyond Creative Buys
DiGi Bola! Bola! Bola! Living in a Billboard
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Malaysian Mommies Flaunt their Bump
MSN Travel Sponsorship
Tuning-In For A World Record
BMW 5 Series Seeks SME Success
Something to Feel Good About Panasonic
Love (almost) Don’t Cost Anything
‘Turnoodling’ Minorities into Big Business
SAMSUNG 2 Door Lifts
Winning all the way with Generasi Hebat
Performance You Can See
Detik Bersama HANDYCAM
Boom, Shake, Shake, Shake the tree!
World Cup the 3D Way by SAMSUNG
How We Got Malaysians To Drink 23 Million More Cups of MIlo
How a Partnership of Media giants turned a product launch into National News
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin