2011 Winners Showcase

Advertiser of the Year

Dutch Lady

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Agency of the Year

Universal McCann

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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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Pioneering Search Segmentation
A Wolrd Paints A Thousand Motivations
FORD Fiesta Beat-Boxed Into the Airwaves
Winning Malaysian Hearts
Cool Banners Advise as per Weather Outside
Prudential turns newspaper articles into sales tools
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
Protomalt Story… as told by Celebritries
When Malaysian Men Saved Angelina
CIMB Clicks OCTO, Beating the Odds
Anda Jawab Kami Bayar 3 Sen
A World Record for Uniqlo
Berocca Lifts Business Sales with Cents!
Augmented Reality Unlock Priceless Shopping Discoveries
NIKE Writes the Future of Malaysian Football
FRISO Captures the Holy Grail of Targeting
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Winning All the Way with Generasi Hebat
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
When Social Met Search
NIKE Mercurials’s SPEED to Success
Tesco “Pump it” Riders
The Lion King
MILO Ambushes Official World Cup Sponsors
Receipt Stories
HSBC ‘Hijacked’ The Malaysian Megasale
Unleashing the “Tiger” in the Social World
The Amazing YES! SUPERCOW VS BUDGET DEMON
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Reaching for Neslac Excella Gold with “My Child, My Star”
TM Paints the Future with Upin & Ipin
Tuning-In For A World Record
Going Beyond Creative Buys
Detik Bersama HANDYCAM
What Berry Are You?
Capturing smokers when it matters
The un-Official FIFA 2010 Sponsor
Walking into Malaysian Hearts at Zero Cost
Winning all the way with Generasi Hebat
Hand painted billboards for sustainability
SAMSUNG 2 Door Lifts
First Ever Reality Show On Print
The New ‘Airline Crew’ by Axiata
DIGI – Get Inside Music
DiGi Bola! Bola! Bola! Living in a Billboard
How MAGGI Captured the Hearts of the Penangites
Going Places with CIMB Forex ATM
Wanita Gemilang SK-II
Amma, I Love You Everyday
The Amazing Race Asia drives Awareness and Brand values across Asia
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Sunlight helps revive popular Malay tradition!
A Korean Love Drama
Romancing Your Man With Closer Intimacy
Staying Awake with Brand’s this Chinese New Year
MSN Travel Sponsorship
DiGi Bola! Bola! Bola! Living in a Billboard
DIGI Big Boys Like Big Toys
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
How Maxis IPhone 4 Launch Became a National Story
How a Partnership of Media giants turned a product launch into National News
You have 60 Seconds to Increase Sales
Malaysian Mommies Flaunt their Bump
Berocca Speed Math Elevator
Malaysia raises the largest ‘Yum Seng of Milk’
Downy Love In-store Scent Tester
BannerCam Turns your Baby into a Superstar
Targeted Marketing to Minorities
DiGi Bola! Bola! Bola! Living in a Billboard
‘Turnoodling’ Minorities into Big Business
X-treme Eneergy Results In X-treme ROI
Radio Djs Tune Listerns into health
Malaysia raises the largest ‘Yum Seng of Milk’
Mission Possible! Facebook the Mission. Live the Broadband Experience
Spend with Visa Debit Card
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Baby KIKO Double Digit Growth
Tuning in to TUNE
The Hybrid Chauffeur
Crowning the Craziest Curry Fan!
The Rookie Nokia
Share The Moment & Detik Bersama Handycam
Breaking the Last Taboo on Radio
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
BMW 5 Series Seeks SME Success
Groceries in Style with HSBC
Love (almost) Don’t Cost Anything
“AXE-Rated” Breaking News Wins Over Conservative Malays
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Attract Interest Standard Chartered
How We Created Multiplatform Content with just One Hit Song
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
The Hybrid Chauffeur
Augmented Reality Unlocks Priceless Shopping Discoveries
The Clash of the Titans with 100plus Football Xtreme
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
Playing Ball with a Monster
The Mobile Connection with Showrooms
How TuneTalk Allies with 7-11 to seize Market Share
Dutch Lady Guides moms with custom TV Guide
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
WorldCard wins Prestige via Coffee Conversations
NIKE Unleashes A Passion For Running In Youth
Planers Foursquare up to Harian Metro
The Amazing Supercow Saves the Kids
LUX “Mirror-mirror” in the Mag
Performance You Can See
DIGI Big Boys Like Big Toys
Making Search Young and Hip
Astro 368% more
Staying Awake with Brand’s This Chinese New Year
Malaysians Go Puplylicious
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Chipsmore Stole Readers Attention!
Invasion of the Avatars
Erra Becomes a Soul Sister to Mommies
Something to Feel Good About Panasonic
Going Places with CIMB FOREX ATM
See things from your Kids POV
How 10 Mobile Trucks Contributed to 10% of the Sales
World Cup the 3D Way by SAMSUNG
Dutch Lady brings alive the beautiful perspective of kids
Boom, Shake, Shake, Shake the tree!
DISNEY So Syok
HSBC went against financial norm to win Malays in ‘8 Bulan’
Dialing Up the Creative
MAS Search Programme