2011 Winners Showcase

Advertiser of the Year

Dutch Lady

VIEW ENTRIES

Agency of the Year

Universal McCann

VIEW ENTRIES
GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
View Entry >
How MAGGI Captured the Hearts of the Penangites
LUX “Mirror-mirror” in the Mag
A Korean Love Drama
HSBC went against financial norm to win Malays in ‘8 Bulan’
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Winning Malaysian Hearts
See things from your Kids POV
The New ‘Airline Crew’ by Axiata
CIMB Clicks OCTO, Beating the Odds
Love (almost) Don’t Cost Anything
Targeted Marketing to Minorities
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Tuning in to TUNE
Boom, Shake, Shake, Shake the tree!
Staying Awake with Brand’s this Chinese New Year
MILO Ambushes Official World Cup Sponsors
“AXE-Rated” Breaking News Wins Over Conservative Malays
Dialing Up the Creative
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Erra Becomes a Soul Sister to Mommies
FRISO Captures the Holy Grail of Targeting
Going Beyond Creative Buys
The Mobile Connection with Showrooms
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin
How TuneTalk Allies with 7-11 to seize Market Share
MAS Search Programme
Pioneering Search Segmentation
Amma, I Love You Everyday
Wanita Gemilang SK-II
How a Partnership of Media giants turned a product launch into National News
How Maxis IPhone 4 Launch Became a National Story
The Lion King
Malaysian Mommies Flaunt their Bump
The Amazing Supercow Saves the Kids
The un-Official FIFA 2010 Sponsor
How 10 Mobile Trucks Contributed to 10% of the Sales
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
What Berry Are You?
DIGI Big Boys Like Big Toys
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
MSN Travel Sponsorship
First Ever Reality Show On Print
‘Turnoodling’ Minorities into Big Business
Reaching for Neslac Excella Gold with “My Child, My Star”
The Hybrid Chauffeur
NIKE Writes the Future of Malaysian Football
A Wolrd Paints A Thousand Motivations
Cool Banners Advise as per Weather Outside
SAMSUNG 2 Door Lifts
Going Places with CIMB FOREX ATM
Malaysia raises the largest ‘Yum Seng of Milk’
HSBC ‘Hijacked’ The Malaysian Megasale
Astro 368% more
World Cup the 3D Way by SAMSUNG
Prudential turns newspaper articles into sales tools
Augmented Reality Unlocks Priceless Shopping Discoveries
Playing Ball with a Monster
When Malaysian Men Saved Angelina
Invasion of the Avatars
WorldCard wins Prestige via Coffee Conversations
DIGI Big Boys Like Big Toys
Romancing Your Man With Closer Intimacy
Berocca Speed Math Elevator
Planers Foursquare up to Harian Metro
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
Winning All the Way with Generasi Hebat
Performance You Can See
The Hybrid Chauffeur
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
The Amazing YES! SUPERCOW VS BUDGET DEMON
The Rookie Nokia
Groceries in Style with HSBC
DISNEY So Syok
DIGI – Get Inside Music
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
Tuning-In For A World Record
Mission Possible! Facebook the Mission. Live the Broadband Experience
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Something to Feel Good About Panasonic
Dutch Lady Guides moms with custom TV Guide
TM Paints the Future with Upin & Ipin
Protomalt Story… as told by Celebritries
How We Got Malaysians To Drink 23 Million More Cups of MIlo
X-treme Eneergy Results In X-treme ROI
Receipt Stories
BannerCam Turns your Baby into a Superstar
FORD Fiesta Beat-Boxed Into the Airwaves
Anda Jawab Kami Bayar 3 Sen
A World Record for Uniqlo
DiGi Bola! Bola! Bola! Living in a Billboard
When Social Met Search
Unleashing the “Tiger” in the Social World
The Amazing Race Asia drives Awareness and Brand values across Asia
Going Places with CIMB Forex ATM
Tesco “Pump it” Riders
The Clash of the Titans with 100plus Football Xtreme
NIKE Unleashes A Passion For Running In Youth
Spend with Visa Debit Card
Share The Moment & Detik Bersama Handycam
Walking into Malaysian Hearts at Zero Cost
Malaysia raises the largest ‘Yum Seng of Milk’
Dutch Lady brings alive the beautiful perspective of kids
Detik Bersama HANDYCAM
Hand painted billboards for sustainability
Augmented Reality Unlock Priceless Shopping Discoveries
Staying Awake with Brand’s This Chinese New Year
Chipsmore Stole Readers Attention!
DiGi Bola! Bola! Bola! Living in a Billboard
DiGi Bola! Bola! Bola! Living in a Billboard
Making Search Young and Hip
Attract Interest Standard Chartered
Radio Djs Tune Listerns into health
Winning all the way with Generasi Hebat
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Sunlight helps revive popular Malay tradition!
Malaysians Go Puplylicious
Crowning the Craziest Curry Fan!
How We Created Multiplatform Content with just One Hit Song
You have 60 Seconds to Increase Sales
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
Downy Love In-store Scent Tester
BMW 5 Series Seeks SME Success
Baby KIKO Double Digit Growth
Breaking the Last Taboo on Radio
Berocca Lifts Business Sales with Cents!
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
NIKE Mercurials’s SPEED to Success
Capturing smokers when it matters