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Introductory to MSA Awards
2011 Winners Showcase
Advertiser of the Year
Dutch Lady
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Agency of the Year
Universal McCann
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GRAND PRIX
Dutch Lady Brings Alive the Beautiful Perspective of Kids – Universal McCann
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of Branded Content on TV
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Search
Best Use of Integrated Media Campaign
Best Use of Magazine
Best Use of Newspapers
Best Use of Out of Home Media
Best Use of Point of Sale
Best Use of Radio
Best Use Of Sponsorship
Best Use of Television
Groceries in Style with HSBC
WorldCard wins Prestige via Coffee Conversations
A World Record for Uniqlo
Malaysia raises the largest ‘Yum Seng of Milk’
How TuneTalk Allies with 7-11 to seize Market Share
BannerCam Turns your Baby into a Superstar
Augmented Reality Unlock Priceless Shopping Discoveries
HSBC ‘Hijacked’ The Malaysian Megasale
Detik Bersama HANDYCAM
Winning All the Way with Generasi Hebat
Winning all the way with Generasi Hebat
DIGI – Get Inside Music
Mission Possible! Facebook the Mission. Live the Broadband Experience
How 10 Mobile Trucks Contributed to 10% of the Sales
Romancing Your Man With Closer Intimacy
The Clash of the Titans with 100plus Football Xtreme
Planers Foursquare up to Harian Metro
MAS Search Programme
HSBC went against financial norm to win Malays in ‘8 Bulan’
Breaking the Last Taboo on Radio
Prudential turns newspaper articles into sales tools
SAMSUNG 2 Door Lifts
Boom, Shake, Shake, Shake the tree!
Love (almost) Don’t Cost Anything
How We Got Malaysians To Drink 23 Million More Cups of MIlo
Inspiring 2 Million Chinese with the Feast of Good Luck and ProsperitY
X-treme Eneergy Results In X-treme ROI
Malaysia raises the largest ‘Yum Seng of Milk’
Inspiring 2 Million Chinese with the Feast of Good Luck and Prosperity
Something to Feel Good About Panasonic
Radio Djs Tune Listerns into health
Spend with Visa Debit Card
FRISO Captures the Holy Grail of Targeting
World Cup the 3D Way by SAMSUNG
Prosperity Burger Integrated Campaign Recruits New and Revives Interest Among Lapse Users
NIKE Unleashes A Passion For Running In Youth
You have 60 Seconds to Increase Sales
MSN Travel Sponsorship
Playing Ball with a Monster
Sunlight helps revive popular Malay tradition!
LUX “Mirror-mirror” in the Mag
Malaysians Go Puplylicious
What Berry Are You?
How Does AXE Maintain Its Sex Appeal without Offending the Conservatives
Wanita Gemilang SK-II
Capturing smokers when it matters
The Amazing YES! SUPERCOW VS BUDGET DEMON
TM Paints the Future with Upin & Ipin
Unleashing the “Tiger” in the Social World
Going Places with CIMB FOREX ATM
Downy Love In-store Scent Tester
MILO Ambushes Official World Cup Sponsors
NIKE Mercurials’s SPEED to Success
DIGI Big Boys Like Big Toys
DISNEY So Syok
Tuning in to TUNE
Tuning-In For A World Record
The Hybrid Chauffeur
Cool Banners Advise as per Weather Outside
Walking into Malaysian Hearts at Zero Cost
Going Places with CIMB Forex ATM
The New ‘Airline Crew’ by Axiata
The Amazing Race Asia drives Awareness and Brand values across Asia
A Wolrd Paints A Thousand Motivations
Making Search Young and Hip
“AXE-Rated” Breaking News Wins Over Conservative Malays
How We Created Multiplatform Content with just One Hit Song
The Hybrid Chauffeur
Berocca Speed Math Elevator
How a Partnership of Media giants turned a product launch into National News
FORD Fiesta Beat-Boxed Into the Airwaves
Staying Awake with Brand’s This Chinese New Year
Staying Awake with Brand’s this Chinese New Year
Augmented Reality Unlocks Priceless Shopping Discoveries
Targeted Marketing to Minorities
‘Turnoodling’ Minorities into Big Business
DiGi Bola! Bola! Bola! Living in a Billboard
Protomalt Story… as told by Celebritries
Chipsmore Stole Readers Attention!
Cut Through For Contour Glass Value Meal Promotion With HD TV World Cup Match Viewing
First Ever Reality Show On Print
Malaysian Mommies Flaunt their Bump
The Rookie Nokia
How Fitnesse became the Big Winner with the Biggest Loser Asia?
Receipt Stories
Tesco “Pump it” Riders
CIMB Clicks OCTO, Beating the Odds
Going Beyond Creative Buys
The Amazing Supercow Saves the Kids
Anda Jawab Kami Bayar 3 Sen
The Mobile Connection with Showrooms
Dialing Up the Creative
Amma, I Love You Everyday
Turning Away from PAY-PER-PITCH Blogging – Digi Evangelists
DiGi Bola! Bola! Bola! Living in a Billboard
NIKE Writes the Future of Malaysian Football
Pantene 14 Days Challenge To Healthy, Beautiful, Shiny Hair On Anugerah Skrin
How Sunsilk got Unknown Foreigners to Become Highlights of Beauty Magazines
Erra Becomes a Soul Sister to Mommies
The Lion King
Baby KIKO Double Digit Growth
A Korean Love Drama
How MAGGI Captured the Hearts of the Penangites
When Social Met Search
Dutch Lady Guides moms with custom TV Guide
Viera 3D Exceeds Sales Expectations with the First ever 3D print Ads in Malaysia
Performance You Can See
See things from your Kids POV
Dutch Lady brings alive the beautiful perspective of kids
Berocca Lifts Business Sales with Cents!
Reaching for Neslac Excella Gold with “My Child, My Star”
DiGi Bola! Bola! Bola! Living in a Billboard
Don’t play play… Phua Chu Kang really likes Nippon Paint ah!
Invasion of the Avatars
BMW 5 Series Seeks SME Success
The un-Official FIFA 2010 Sponsor
Crowning the Craziest Curry Fan!
DIGI Big Boys Like Big Toys
Winning Malaysian Hearts
Pioneering Search Segmentation
Attract Interest Standard Chartered
Astro 368% more
How Maxis IPhone 4 Launch Became a National Story
When Malaysian Men Saved Angelina
What Do You Get When 4 Top Radio Stations Meet? An Iconic Launch!
Hand painted billboards for sustainability
Share The Moment & Detik Bersama Handycam
Partnering with BBC to Showcase Axiata’s contribution in “Advancing Asia”
Pantene 14 Days Challenge to Healthy, Beautiful, Shiny Hair on Anugerah Skrin