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Introductory to MSA Awards
2012 Winners Showcase
Advertiser of the Year
Dutch Lady Milk Industries Berhad
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Agency of the Year
Universal McCann
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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of Activation / Events
Best Use of Branded Content on TV
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Search
Best Use of Integrated Media Campaign
Best Use of Magazine
Best Use of Newspapers
Best Use of Out of Home Media
Best Use of Point of Sale
Best Use of Radio
Best Use of Social Media
Best Use Of Sponsorship
Best Use of Television
Heineken Opens Your World
One World. One Malaysia. One Song of Happiness
BFM Generating Leads For MAS — Efficiently And Effectively
DiGi WWWOW — For The People, By The People
Johnson’s Baby Tales Creates Magic
Knorr And Celebrities Make Cooking Fun For Malaysians
Smart Tales Take Mommy Shoppers By Surprise
Making Stars Out Of Shoppers!
INTI Scores Straight A’s With Astro Tutor TV
Johnson’s Baby Tales Creates Magic
How Astro Tutor Invaded Schools And Won Teachers And Students
Take Note On-The-Go!
Captain Munch – Zero To Hero
Small Solution, Big Results
Coca-Cola Creates a Spectacular Happiness
Malaysia-nizing Kit Kat Through The Airwaves
Burning The Screens With Sunplay
DiGi WWWOW — For The People, By The People
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Coffeemate Stirs The Largest Romantic Couple Sampling
Malaysia’s 1st Online Celebrity Race
Kids Imaginarium – Beyond Newsprint
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
The Great Fanta Theft
It’s Not Just About The Price
We Know Your Inner Mini
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Know Your Scholarship
A Big Break From Media Heavyweights
Social Movement Powers Virtual Concert
Malaysia Dances with Largest AR Dance Mob
Little Marcus Gets His First Ever Party Invite!
The Great Milk Elections
Who Says Radio Is Just A Supporting Medium?
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Low-Budget Romantic Affair For Logophiliacs
Transforming Orphanages Into Homes
Over 600 Women Took Up The “2-Week Challenge”
The G-Spot of Search
Carefree Dunia Kita
Owning the Newspapers
Recite Your ‘Pantun’ (Poetry) On Radio
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Teh Tarik Facebook Community
Open Coke. Open Happiness. Open The World.
DJs Talk Their Way To Reality Tech-Over
Meet Fab Skuad, The Load Lightening Troopers
Radio Station Becomes Little Adam’s Live Playground
Milo Miniature Van Made Gigantic Impact Across Malaysia
Meet Fab Skuad, The Load Lightening Troopers
The Bold vs. The Incredible
HTC — iPhone Hijacked
The Blind Test Drive
Last Taboo On Radio
Horlicks 3 In 1 Benefit The Alpha Women
Getting Into The Shower With Customers
One Brand’s Weakness Is Another Brand’s Strength
Does Your Marriage Still Have The Spark?
Creating Dissonance During Search
SEA’s Largest Cholesterol Check Delivers Large Sales
The Bold vs. The Incredible
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Ayamas Bubur Lambuk Bersama Chef Wan
Reinventing The OOH Landscape
Captain Munch Wins Shelf Battle
The Great Fanta Theft
Mountain Dew — Xtreme Zone Sponsorship
I Like My Home
Open Coke. Open Happiness. Open The World.
Astro Tutor TV SPM Leads Students To INTI
Fuelling Trial Right Ourside Of Your Home
Dutch Lady’s 5 Pronged Crisis Response
Surrender Or Be Arrested By The Axe-Police
Nestum Brings Flavour Into Rasa
All Good Things Must Be Shared
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Saving A Declining National Pastime
Heartfelt Storytelling Drives Soft Water
Little Marcus Gets His First Red Carpet Invite
How Oreo Earned 3x Media Value Over RM1million
All Good Things Must Be Shared
Bronze Teh Tarik Friend Finder & Scheduler App
Mango Storm The Streets To Stores
“Heart” Headlines that Shook the Nation
Get 100 Experiences on Paper!
Move It With Krunch Moves!
Coway Shower Party!
Vono Gives You Sun And Soup!
Re-kindling the Romance with Words
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Now Every Senior Citizen Can Smile Confidently With Polident!
Polident Gives Golden Citizens Confidence To Shine
The Great Milk Elections
Mommy Where, Is My Room
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Bring The Pump To The Paper!
Milo Makes Newspaper Active
Infecting 3.8 Million Malaysians With The Kolony Virus
Sunsilk Helped Me Achieve My Dreams
Captain Munch – Zero To Hero
Milo Inspires Teens To Create The Next Game
Coca-Cola Creates A Spectacular Happiness
Injecting Heart And Life Into Kelantan
Move It With Krunch Moves!
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Time For Your Loved Ones
SK-II Miracle Makers