2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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Move It With Krunch Moves!
DJs Talk Their Way To Reality Tech-Over
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
One World. One Malaysia. One Song of Happiness
Does Your Marriage Still Have The Spark?
Fuelling Trial Right Ourside Of Your Home
Low-Budget Romantic Affair For Logophiliacs
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Know Your Scholarship
Owning the Newspapers
INTI Scores Straight A’s With Astro Tutor TV
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Heineken Opens Your World
Ayamas Bubur Lambuk Bersama Chef Wan
Last Taboo On Radio
Captain Munch – Zero To Hero
Getting Into The Shower With Customers
The Blind Test Drive
Infecting 3.8 Million Malaysians With The Kolony Virus
Vono Gives You Sun And Soup!
Burning The Screens With Sunplay
Open Coke. Open Happiness. Open The World.
DiGi WWWOW — For The People, By The People
Polident Gives Golden Citizens Confidence To Shine
Mountain Dew — Xtreme Zone Sponsorship
The Great Milk Elections
The G-Spot of Search
The Bold vs. The Incredible
The Great Fanta Theft
Sunsilk Helped Me Achieve My Dreams
Smart Tales Take Mommy Shoppers By Surprise
Johnson’s Baby Tales Creates Magic
Horlicks 3 In 1 Benefit The Alpha Women
Meet Fab Skuad, The Load Lightening Troopers
Nestum Brings Flavour Into Rasa
Saving A Declining National Pastime
Who Says Radio Is Just A Supporting Medium?
Now Every Senior Citizen Can Smile Confidently With Polident!
Re-kindling the Romance with Words
How Astro Tutor Invaded Schools And Won Teachers And Students
All Good Things Must Be Shared
Radio Station Becomes Little Adam’s Live Playground
Transforming Orphanages Into Homes
Creating Dissonance During Search
Take Note On-The-Go!
Teh Tarik Facebook Community
Heartfelt Storytelling Drives Soft Water
How Oreo Earned 3x Media Value Over RM1million
The Great Fanta Theft
HTC — iPhone Hijacked
Social Movement Powers Virtual Concert
Reinventing The OOH Landscape
Time For Your Loved Ones
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Coca-Cola Creates a Spectacular Happiness
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
BFM Generating Leads For MAS — Efficiently And Effectively
Malaysia’s 1st Online Celebrity Race
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Malaysia Dances with Largest AR Dance Mob
It’s Not Just About The Price
Dutch Lady’s 5 Pronged Crisis Response
Little Marcus Gets His First Red Carpet Invite
Mommy Where, Is My Room
Captain Munch Wins Shelf Battle
Making Stars Out Of Shoppers!
Milo Makes Newspaper Active
Johnson’s Baby Tales Creates Magic
Astro Tutor TV SPM Leads Students To INTI
Mango Storm The Streets To Stores
Coffeemate Stirs The Largest Romantic Couple Sampling
Move It With Krunch Moves!
The Great Milk Elections
Captain Munch – Zero To Hero
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Injecting Heart And Life Into Kelantan
Milo Inspires Teens To Create The Next Game
Little Marcus Gets His First Ever Party Invite!
SEA’s Largest Cholesterol Check Delivers Large Sales
Bronze Teh Tarik Friend Finder & Scheduler App
Small Solution, Big Results
A Big Break From Media Heavyweights
Open Coke. Open Happiness. Open The World.
Recite Your ‘Pantun’ (Poetry) On Radio
Kids Imaginarium – Beyond Newsprint
We Know Your Inner Mini
Cadbury Dairy Milk Grew +7% Sales With Happy News!
SK-II Miracle Makers
Coca-Cola Creates A Spectacular Happiness
Bring The Pump To The Paper!
All Good Things Must Be Shared
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Get 100 Experiences on Paper!
DiGi WWWOW — For The People, By The People
Over 600 Women Took Up The “2-Week Challenge”
“Heart” Headlines that Shook the Nation
Knorr And Celebrities Make Cooking Fun For Malaysians
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
The Bold vs. The Incredible
Milo Miniature Van Made Gigantic Impact Across Malaysia
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Malaysia-nizing Kit Kat Through The Airwaves
Surrender Or Be Arrested By The Axe-Police
One Brand’s Weakness Is Another Brand’s Strength
Meet Fab Skuad, The Load Lightening Troopers
I Like My Home
Coway Shower Party!
Carefree Dunia Kita