2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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One World. One Malaysia. One Song of Happiness
Making Stars Out Of Shoppers!
BFM Generating Leads For MAS — Efficiently And Effectively
Low-Budget Romantic Affair For Logophiliacs
Teh Tarik Facebook Community
Burning The Screens With Sunplay
Vono Gives You Sun And Soup!
Carefree Dunia Kita
HTC — iPhone Hijacked
Open Coke. Open Happiness. Open The World.
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
The Bold vs. The Incredible
Coca-Cola Creates a Spectacular Happiness
Kids Imaginarium – Beyond Newsprint
Radio Station Becomes Little Adam’s Live Playground
Cadbury Dairy Milk Grew +7% Sales With Happy News!
DiGi WWWOW — For The People, By The People
Captain Munch – Zero To Hero
Take Note On-The-Go!
DJs Talk Their Way To Reality Tech-Over
Malaysia’s 1st Online Celebrity Race
SEA’s Largest Cholesterol Check Delivers Large Sales
Getting Into The Shower With Customers
How Astro Tutor Invaded Schools And Won Teachers And Students
Saving A Declining National Pastime
Malaysia-nizing Kit Kat Through The Airwaves
Polident Gives Golden Citizens Confidence To Shine
Know Your Scholarship
Coca-Cola Creates A Spectacular Happiness
Coway Shower Party!
Milo Miniature Van Made Gigantic Impact Across Malaysia
Mango Storm The Streets To Stores
Horlicks 3 In 1 Benefit The Alpha Women
Reinventing The OOH Landscape
Nestum Brings Flavour Into Rasa
Time For Your Loved Ones
Small Solution, Big Results
“Heart” Headlines that Shook the Nation
Injecting Heart And Life Into Kelantan
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Sunsilk Helped Me Achieve My Dreams
Fuelling Trial Right Ourside Of Your Home
Johnson’s Baby Tales Creates Magic
Smart Tales Take Mommy Shoppers By Surprise
Heartfelt Storytelling Drives Soft Water
Milo Makes Newspaper Active
Captain Munch Wins Shelf Battle
Little Marcus Gets His First Red Carpet Invite
Recite Your ‘Pantun’ (Poetry) On Radio
Coffeemate Stirs The Largest Romantic Couple Sampling
Last Taboo On Radio
Get 100 Experiences on Paper!
Bring The Pump To The Paper!
Malaysia Dances with Largest AR Dance Mob
Knorr And Celebrities Make Cooking Fun For Malaysians
Dutch Lady’s 5 Pronged Crisis Response
Owning the Newspapers
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Now Every Senior Citizen Can Smile Confidently With Polident!
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Open Coke. Open Happiness. Open The World.
Meet Fab Skuad, The Load Lightening Troopers
It’s Not Just About The Price
We Know Your Inner Mini
The Great Milk Elections
All Good Things Must Be Shared
SK-II Miracle Makers
Johnson’s Baby Tales Creates Magic
All Good Things Must Be Shared
Transforming Orphanages Into Homes
Meet Fab Skuad, The Load Lightening Troopers
Infecting 3.8 Million Malaysians With The Kolony Virus
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Mountain Dew — Xtreme Zone Sponsorship
Social Movement Powers Virtual Concert
The Blind Test Drive
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Move It With Krunch Moves!
The Great Milk Elections
Over 600 Women Took Up The “2-Week Challenge”
The G-Spot of Search
How Oreo Earned 3x Media Value Over RM1million
Ayamas Bubur Lambuk Bersama Chef Wan
INTI Scores Straight A’s With Astro Tutor TV
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Re-kindling the Romance with Words
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Creating Dissonance During Search
One Brand’s Weakness Is Another Brand’s Strength
Who Says Radio Is Just A Supporting Medium?
Captain Munch – Zero To Hero
Little Marcus Gets His First Ever Party Invite!
Mommy Where, Is My Room
Bronze Teh Tarik Friend Finder & Scheduler App
A Big Break From Media Heavyweights
Surrender Or Be Arrested By The Axe-Police
The Bold vs. The Incredible
DiGi WWWOW — For The People, By The People
Does Your Marriage Still Have The Spark?
The Great Fanta Theft
Heineken Opens Your World
The Great Fanta Theft
I Like My Home
Milo Inspires Teens To Create The Next Game
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Astro Tutor TV SPM Leads Students To INTI
Move It With Krunch Moves!