2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Getting Into The Shower With Customers
Coca-Cola Creates A Spectacular Happiness
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Bronze Teh Tarik Friend Finder & Scheduler App
Move It With Krunch Moves!
Heartfelt Storytelling Drives Soft Water
Small Solution, Big Results
Sunsilk Helped Me Achieve My Dreams
All Good Things Must Be Shared
Milo Inspires Teens To Create The Next Game
Low-Budget Romantic Affair For Logophiliacs
Now Every Senior Citizen Can Smile Confidently With Polident!
Open Coke. Open Happiness. Open The World.
Milo Makes Newspaper Active
Knorr And Celebrities Make Cooking Fun For Malaysians
Meet Fab Skuad, The Load Lightening Troopers
How Oreo Earned 3x Media Value Over RM1million
The Great Milk Elections
Owning the Newspapers
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Teh Tarik Facebook Community
Little Marcus Gets His First Red Carpet Invite
Burning The Screens With Sunplay
Ayamas Bubur Lambuk Bersama Chef Wan
Coca-Cola Creates a Spectacular Happiness
Carefree Dunia Kita
The G-Spot of Search
Dutch Lady’s 5 Pronged Crisis Response
Captain Munch – Zero To Hero
Horlicks 3 In 1 Benefit The Alpha Women
INTI Scores Straight A’s With Astro Tutor TV
Last Taboo On Radio
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Fuelling Trial Right Ourside Of Your Home
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
It’s Not Just About The Price
Infecting 3.8 Million Malaysians With The Kolony Virus
Polident Gives Golden Citizens Confidence To Shine
Know Your Scholarship
The Bold vs. The Incredible
Does Your Marriage Still Have The Spark?
The Bold vs. The Incredible
Transforming Orphanages Into Homes
All Good Things Must Be Shared
Meet Fab Skuad, The Load Lightening Troopers
Reinventing The OOH Landscape
Astro Tutor TV SPM Leads Students To INTI
Making Stars Out Of Shoppers!
Creating Dissonance During Search
Radio Station Becomes Little Adam’s Live Playground
HTC — iPhone Hijacked
Over 600 Women Took Up The “2-Week Challenge”
Get 100 Experiences on Paper!
Mango Storm The Streets To Stores
One World. One Malaysia. One Song of Happiness
One Brand’s Weakness Is Another Brand’s Strength
Kids Imaginarium – Beyond Newsprint
Saving A Declining National Pastime
We Know Your Inner Mini
Re-kindling the Romance with Words
The Great Fanta Theft
Open Coke. Open Happiness. Open The World.
The Great Fanta Theft
Mommy Where, Is My Room
Coffeemate Stirs The Largest Romantic Couple Sampling
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Time For Your Loved Ones
Malaysia Dances with Largest AR Dance Mob
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Nestum Brings Flavour Into Rasa
Smart Tales Take Mommy Shoppers By Surprise
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Milo Miniature Van Made Gigantic Impact Across Malaysia
Recite Your ‘Pantun’ (Poetry) On Radio
Who Says Radio Is Just A Supporting Medium?
BFM Generating Leads For MAS — Efficiently And Effectively
Captain Munch Wins Shelf Battle
Take Note On-The-Go!
The Great Milk Elections
Injecting Heart And Life Into Kelantan
Vono Gives You Sun And Soup!
“Heart” Headlines that Shook the Nation
Move It With Krunch Moves!
Captain Munch – Zero To Hero
Bring The Pump To The Paper!
DJs Talk Their Way To Reality Tech-Over
Social Movement Powers Virtual Concert
DiGi WWWOW — For The People, By The People
Surrender Or Be Arrested By The Axe-Police
The Blind Test Drive
A Big Break From Media Heavyweights
Malaysia-nizing Kit Kat Through The Airwaves
Coway Shower Party!
SK-II Miracle Makers
Johnson’s Baby Tales Creates Magic
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Heineken Opens Your World
Little Marcus Gets His First Ever Party Invite!
SEA’s Largest Cholesterol Check Delivers Large Sales
Mountain Dew — Xtreme Zone Sponsorship
Johnson’s Baby Tales Creates Magic
DiGi WWWOW — For The People, By The People
I Like My Home
How Astro Tutor Invaded Schools And Won Teachers And Students
Malaysia’s 1st Online Celebrity Race