2012 Winners Showcase

Advertiser of the Year

Dutch Lady Milk Industries Berhad

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Agency of the Year

Universal McCann

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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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The G-Spot of Search
Reinventing The OOH Landscape
DiGi WWWOW — For The People, By The People
Over 600 Women Took Up The “2-Week Challenge”
DJs Talk Their Way To Reality Tech-Over
One Brand’s Weakness Is Another Brand’s Strength
Does Your Marriage Still Have The Spark?
Little Marcus Gets His First Red Carpet Invite
“Heart” Headlines that Shook the Nation
Owning the Newspapers
Coca-Cola Creates a Spectacular Happiness
Malaysia’s 1st Online Celebrity Race
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
Last Taboo On Radio
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Carefree Dunia Kita
Open Coke. Open Happiness. Open The World.
Polident Gives Golden Citizens Confidence To Shine
How Astro Tutor Invaded Schools And Won Teachers And Students
Heineken Opens Your World
Smart Tales Take Mommy Shoppers By Surprise
Now Every Senior Citizen Can Smile Confidently With Polident!
Captain Munch Wins Shelf Battle
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Getting Into The Shower With Customers
Open Coke. Open Happiness. Open The World.
Milo Miniature Van Made Gigantic Impact Across Malaysia
Radio Station Becomes Little Adam’s Live Playground
All Good Things Must Be Shared
Milo Makes Newspaper Active
Milo Inspires Teens To Create The Next Game
Take Note On-The-Go!
Dutch Lady’s 5 Pronged Crisis Response
We Know Your Inner Mini
All Good Things Must Be Shared
Recite Your ‘Pantun’ (Poetry) On Radio
Kids Imaginarium – Beyond Newsprint
Re-kindling the Romance with Words
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
Saving A Declining National Pastime
Nestum Brings Flavour Into Rasa
Infecting 3.8 Million Malaysians With The Kolony Virus
Mango Storm The Streets To Stores
Coway Shower Party!
How Oreo Earned 3x Media Value Over RM1million
Surrender Or Be Arrested By The Axe-Police
Making Stars Out Of Shoppers!
Creating Dissonance During Search
Coffeemate Stirs The Largest Romantic Couple Sampling
Get 100 Experiences on Paper!
A Big Break From Media Heavyweights
Social Movement Powers Virtual Concert
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Johnson’s Baby Tales Creates Magic
Transforming Orphanages Into Homes
Coca-Cola Creates A Spectacular Happiness
One World. One Malaysia. One Song of Happiness
The Bold vs. The Incredible
Move It With Krunch Moves!
The Great Milk Elections
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
The Great Fanta Theft
Mommy Where, Is My Room
Bring The Pump To The Paper!
SEA’s Largest Cholesterol Check Delivers Large Sales
I Like My Home
Malaysia Dances with Largest AR Dance Mob
INTI Scores Straight A’s With Astro Tutor TV
Know Your Scholarship
HTC — iPhone Hijacked
Injecting Heart And Life Into Kelantan
Malaysia-nizing Kit Kat Through The Airwaves
Fuelling Trial Right Ourside Of Your Home
Meet Fab Skuad, The Load Lightening Troopers
Move It With Krunch Moves!
Bronze Teh Tarik Friend Finder & Scheduler App
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Heartfelt Storytelling Drives Soft Water
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Johnson’s Baby Tales Creates Magic
Ayamas Bubur Lambuk Bersama Chef Wan
Small Solution, Big Results
It’s Not Just About The Price
Who Says Radio Is Just A Supporting Medium?
Sunsilk Helped Me Achieve My Dreams
Astro Tutor TV SPM Leads Students To INTI
The Great Fanta Theft
Little Marcus Gets His First Ever Party Invite!
SK-II Miracle Makers
Captain Munch – Zero To Hero
The Great Milk Elections
The Bold vs. The Incredible
Meet Fab Skuad, The Load Lightening Troopers
Teh Tarik Facebook Community
Horlicks 3 In 1 Benefit The Alpha Women
Knorr And Celebrities Make Cooking Fun For Malaysians
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Time For Your Loved Ones
Low-Budget Romantic Affair For Logophiliacs
Burning The Screens With Sunplay
DiGi WWWOW — For The People, By The People
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Mountain Dew — Xtreme Zone Sponsorship
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
The Blind Test Drive
Vono Gives You Sun And Soup!
Captain Munch – Zero To Hero
BFM Generating Leads For MAS — Efficiently And Effectively