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Introductory to MSA Awards
2012 Winners Showcase
Advertiser of the Year
Dutch Lady Milk Industries Berhad
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Agency of the Year
Universal McCann
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GRAND PRIX
Malaysia Dances with Largest AR Dance Mob – Universal McCann
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All
Best Use of a Small Budget (Under RM100,000) Excludes Digital
Best Use of Activation / Events
Best Use of Branded Content on TV
Best Use of Digital (Online / Interactive / Mobile)
Best Use of Digital Search
Best Use of Integrated Media Campaign
Best Use of Magazine
Best Use of Newspapers
Best Use of Out of Home Media
Best Use of Point of Sale
Best Use of Radio
Best Use of Social Media
Best Use Of Sponsorship
Best Use of Television
Heineken Opens Your World
Kids Imaginarium – Beyond Newsprint
Over 600 Women Took Up The “2-Week Challenge”
Knorr And Celebrities Make Cooking Fun For Malaysians
INTI Scores Straight A’s With Astro Tutor TV
Nestum Brings Flavour Into Rasa
One World. One Malaysia. One Song of Happiness
Infecting 3.8 Million Malaysians With The Kolony Virus
Reinventing The OOH Landscape
How Astro Tutor Invaded Schools And Won Teachers And Students
Open Coke. Open Happiness. Open The World.
Milo Makes Newspaper Active
Coca-Cola Creates A Spectacular Happiness
Ghostly Outdoors- Dead-Walkers Vs. Dinosaurs And Snakes
I Like My Home
A Big Break From Media Heavyweights
Social Movement Powers Virtual Concert
Malaysia Dances with Largest AR Dance Mob
Sunsilk Helped Me Achieve My Dreams
Re-kindling the Romance with Words
Ayamas Bubur Lambuk Bersama Chef Wan
Mango Storm The Streets To Stores
Dutch Lady’s 5 Pronged Crisis Response
The Great Fanta Theft
Bring The Pump To The Paper!
Does Your Marriage Still Have The Spark?
Fiction Collides With Reality In Microsoft’s Branded Drama Series
Getting Into The Shower With Customers
Move It With Krunch Moves!
“Jelajah Desa Bersama Digi” (Explore The Countryside With DiGi)
Take Note On-The-Go!
DJs Talk Their Way To Reality Tech-Over
Move It With Krunch Moves!
Little Marcus Gets His First Red Carpet Invite
DiGi WWWOW — For The People, By The People
Radio Station Becomes Little Adam’s Live Playground
BFM Generating Leads For MAS — Efficiently And Effectively
The Great Milk Elections
Transforming Orphanages Into Homes
“Heart” Headlines that Shook the Nation
The Bold vs. The Incredible
Additional 40% Youth Runners Connected Via Nike+ Run Buddy
Cadbury Reignites Happiness With Gen Ys And Grows Sales By +7%
Surrender Or Be Arrested By The Axe-Police
Mommy Where, Is My Room
SEA’s Largest Cholesterol Check Delivers Large Sales
Now Every Senior Citizen Can Smile Confidently With Polident!
The Blind Test Drive
SK-II Miracle Makers
Time For Your Loved Ones
Johnson’s Baby Tales Creates Magic
Who Says Radio Is Just A Supporting Medium?
OSKIC- Educating Students On Stocks And Trading At Campuses — Live!
Teh Tarik Facebook Community
We Know Your Inner Mini
Meet Fab Skuad, The Load Lightening Troopers
Coway Shower Party!
Bronze Teh Tarik Friend Finder & Scheduler App
Get 100 Experiences on Paper!
Vono Gives You Sun And Soup!
HTC — iPhone Hijacked
OSK Investment Challenge – Helping Students Win The Investment Game Through Play
A Virus Of 3.8 Million Starts With 200 Patient Zeroes!
Malaysia’s 1st Online Celebrity Race
Mountain Dew — Xtreme Zone Sponsorship
All Good Things Must Be Shared
Smart Tales Take Mommy Shoppers By Surprise
Low-Budget Romantic Affair For Logophiliacs
Open Coke. Open Happiness. Open The World.
Coca-Cola Creates a Spectacular Happiness
Small Solution, Big Results
Fuelling Trial Right Ourside Of Your Home
Know Your Scholarship
Horlicks 3 In 1 Benefit The Alpha Women
Meet Fab Skuad, The Load Lightening Troopers
Injecting Heart And Life Into Kelantan
Owning the Newspapers
Milo Miniature Van Made Gigantic Impact Across Malaysia
Captain Munch Wins Shelf Battle
Johnson’s Baby Tales Creates Magic
Captain Munch – Zero To Hero
Astro Tutor TV SPM Leads Students To INTI
Carefree Dunia Kita
Coffeemate Stirs The Largest Romantic Couple Sampling
Little Marcus Gets His First Ever Party Invite!
Creating Dissonance During Search
DiGi WWWOW — For The People, By The People
Captain Munch – Zero To Hero
Heartfelt Storytelling Drives Soft Water
Cadbury Dairy Milk Grew +7% Sales With Happy News!
Recite Your ‘Pantun’ (Poetry) On Radio
The Bold vs. The Incredible
How Oreo Earned 3x Media Value Over RM1million
All Good Things Must Be Shared
The Great Milk Elections
Saving A Declining National Pastime
Malaysia-nizing Kit Kat Through The Airwaves
Making Stars Out Of Shoppers!
Milo Inspires Teens To Create The Next Game
Burning The Screens With Sunplay
Polident Gives Golden Citizens Confidence To Shine
One Brand’s Weakness Is Another Brand’s Strength
The G-Spot of Search
OSK Investment Challenge- Using Social Media To Conquer The Fear Of Investment
Axe Gets In On The Malaysian Man’s ‘Search’ For Women
It’s Not Just About The Price
The Great Fanta Theft
Last Taboo On Radio