2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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A Truly Beautiful Hour with Panasonic
The Global Fluid Art Movement makes search visual, not textual
Serving Up a Delicious Media Meal
Making Drama Out of A Crisis
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Real Men Are ‘Cheap’!
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Search’ing Behind Enemy Lines
Team Malaysia – The First Crowdsourced Sports Channel
100PLUS Brings the First Ever Social-Wedding to Malaysia
Owning The Red Carpet, Not The Red Eye
Nestle gets 108,000 Copywriters for its Centennial Campaign
Serving Up A Delicious Media Meal
How A Design App Drove 500% Increase in Fan Base
Inspiring Co-Creation by Windows8
Mr Van Laack Hits on The Patrons of BSC
DiGiLympics: Tweet #SaveEan #SaveJJ
Myopia Wipeout
Will The Real Men Please Stand Up!
Heineken Made Social Fans Thristing for More
Friso Makes Newspaper the ‘Talk’ of the Town!
Malaysia’s First Crowd-Sourced Endorsement Billboard
Friso’s Search for Explorer Moms
Bringing back the joy to KFC’s Point of Serve
AirAsia Interstitials
DiGilympics: Tweet #saveean #savejj
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
Air Asia Destinasi Cinta
Upping The Property Game
A Sweet Success Story Gets Sweeter
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Proton Preve Unlocks the Bond in You
Finding the Rooney in Every Malaysian
Talk of the Town… Tune Talk
Shell Rimula Hard-Working Truck
Party at Old Trafford
‘Viral’ Outbreak Containment by Operation S.O.A.P
Samsung disrupted the Olympics’ Live TV Broadcasting
Inspiring Passions by Windows8
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
The Icon is Back: Making an Icon Your New Pin-up
Astro On-The-Go Human iPad Theater
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Project X – Separating the Men from The Boys!
F&N’s ‘Game’ Changing Point of Sale
Kotex Delivers Top Notch Friendship
This is My Moment, Brought Live to You
How Maharaja Lawak Mega 2 Conquered Malay Homes
AirAsia Destinasi Cinta
Celebrating Malaysian-ness over a cup of Lipton!
The Lost Secrets of Colonel Sanders
Happy Family
Voice of Asia: At The Heart of Children’s Hopes
Love Costs (almost) Nothing for MAGGI
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Malaysians Gift Children, Across the World, Their Right to Play
Dashing – Reigniting the flame ‘In The Dark’
Maggi Cooked Up a Storm with 700% ROI
Upin & Ipin co-host Raya with You
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Talk of the Town… Tune Talk
MILO Creates Cool Twist to Football
Petrol Pump Inside The Mall?!
The Blue Ocean of Gold
Clean & Clear’s Mad Markets!
Cloudy With A Chance of Kid’s Imagination
Creating The Sound of Science
What Women Really Want? The Search is Finally Over!
Maxis Takes To The Air with AirAsia
Storytelling Through Billboard
Puma Social Photobooth Gone Beyond Traditional POS Display
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
The ‘Green’ Mighty Disrupted by Dutch Lady
An Exclusive Ride Down The Lego-Brick Road!
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
KFC Finds Love Again!
Ford’s Game of Change
No Child’s Play – Boosting Clicks with CSR
Dutch Lady challenges the ‘Green Mighty’
Honda Made the Billboard Green and Fun
Mister Potato Rice Crisp – Please, Can I Have Some More?
How Humor Created a Conversation For Shell Advance
EH, WHERE TO EAT? WHAT TO EAT, AH?
Capturing Chinese Hearts at CNY Through Sin Chew
Love, Laughter and Moms by Frisoz
Inspiring Passions by Windows8
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Feel the love of Milk, Moms & Masses by Dutch Lady
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
F&N Redefines TV into a Participative Gaming Hub
MAGGI BRINGS BACK THE TASTE OF HOME
Puma Social Playbus
Real Women, Real “Potty Mouths” Increase Sales by 660%
Alpo: From Underdog to Super-dawg
AirAsia Interstitials
Momento Symbiosis Living
Every Car Launch is a Honda Launch
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Owning Radio with Guilt-Free Snacking
Mr Van Laack Hits on The Patron Of BSC
Now You can Loo-loo on the Streets
Dutch Lady’s Happy Hour at Point of Surprise
Run, Responsible Pet Owners, Run!
Ole’ Senor… Boleh?
You’re Not You When You’re Hungry – The Football Community Frenzy