2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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The Lost Secrets of Colonel Sanders
Real Women, Real “Potty Mouths” Increase Sales by 660%
Friso’s Search for Explorer Moms
A Truly Beautiful Hour with Panasonic
Feel the love of Milk, Moms & Masses by Dutch Lady
Shell Rimula Hard-Working Truck
MILO Creates Cool Twist to Football
How Humor Created a Conversation For Shell Advance
A Sweet Success Story Gets Sweeter
Honda Made the Billboard Green and Fun
Now You can Loo-loo on the Streets
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
An Exclusive Ride Down The Lego-Brick Road!
The Icon is Back: Making an Icon Your New Pin-up
Dutch Lady’s Happy Hour at Point of Surprise
Puma Social Playbus
Ford’s Game of Change
Serving Up A Delicious Media Meal
Inspiring Passions by Windows8
Run, Responsible Pet Owners, Run!
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
Project X – Separating the Men from The Boys!
Puma Social Photobooth Gone Beyond Traditional POS Display
Love Costs (almost) Nothing for MAGGI
Talk of the Town… Tune Talk
‘Viral’ Outbreak Containment by Operation S.O.A.P
No Child’s Play – Boosting Clicks with CSR
Air Asia Destinasi Cinta
Friso Makes Newspaper the ‘Talk’ of the Town!
This is My Moment, Brought Live to You
How A Design App Drove 500% Increase in Fan Base
Heineken Made Social Fans Thristing for More
Dutch Lady challenges the ‘Green Mighty’
Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Inspiring Co-Creation by Windows8
DiGilympics: Tweet #saveean #savejj
Cloudy With A Chance of Kid’s Imagination
Ole’ Senor… Boleh?
AirAsia Interstitials
Petrol Pump Inside The Mall?!
F&N Redefines TV into a Participative Gaming Hub
Maggi Cooked Up a Storm with 700% ROI
Talk of the Town… Tune Talk
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
100PLUS Brings the First Ever Social-Wedding to Malaysia
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Real Men Are ‘Cheap’!
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Momento Symbiosis Living
Love, Laughter and Moms by Frisoz
Alpo: From Underdog to Super-dawg
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
The Blue Ocean of Gold
Will The Real Men Please Stand Up!
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Upin & Ipin co-host Raya with You
How Maharaja Lawak Mega 2 Conquered Malay Homes
AirAsia Destinasi Cinta
Serving Up a Delicious Media Meal
Celebrating Malaysian-ness over a cup of Lipton!
Making Drama Out of A Crisis
Voice of Asia: At The Heart of Children’s Hopes
You’re Not You When You’re Hungry – The Football Community Frenzy
Nestle gets 108,000 Copywriters for its Centennial Campaign
Storytelling Through Billboard
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
MAGGI BRINGS BACK THE TASTE OF HOME
DiGiLympics: Tweet #SaveEan #SaveJJ
Capturing Chinese Hearts at CNY Through Sin Chew
The Global Fluid Art Movement makes search visual, not textual
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Every Car Launch is a Honda Launch
Malaysians Gift Children, Across the World, Their Right to Play
Owning The Red Carpet, Not The Red Eye
KFC Finds Love Again!
Maxis Takes To The Air with AirAsia
AirAsia Interstitials
Upping The Property Game
Search’ing Behind Enemy Lines
EH, WHERE TO EAT? WHAT TO EAT, AH?
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Finding the Rooney in Every Malaysian
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
Astro On-The-Go Human iPad Theater
Myopia Wipeout
Creating The Sound of Science
Party at Old Trafford
Kotex Delivers Top Notch Friendship
Inspiring Passions by Windows8
Happy Family
Mr Van Laack Hits on The Patron Of BSC
F&N’s ‘Game’ Changing Point of Sale
Bringing back the joy to KFC’s Point of Serve
Team Malaysia – The First Crowdsourced Sports Channel
Proton Preve Unlocks the Bond in You
Mister Potato Rice Crisp – Please, Can I Have Some More?
Clean & Clear’s Mad Markets!
Mr Van Laack Hits on The Patrons of BSC
Samsung disrupted the Olympics’ Live TV Broadcasting
The ‘Green’ Mighty Disrupted by Dutch Lady
Dashing – Reigniting the flame ‘In The Dark’
What Women Really Want? The Search is Finally Over!
Malaysia’s First Crowd-Sourced Endorsement Billboard
Owning Radio with Guilt-Free Snacking