2013 Winners Showcase

Advertiser of the Year

Nestle Products Sdn Bhd

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Agency of the Year

Universal McCann

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GRAND PRIX
KFC Finds Love Again – Universal McCann
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Lingering Flavours: American Express Cooks Up New Menu, Driving Sales by 40%
EH, WHERE TO EAT? WHAT TO EAT, AH?
The Icon is Back: Making an Icon Your New Pin-up
How Twisties Beat Around Typical Events Sponsorship Deal and Gained Talk of Town Excution with 7.5X Earned Media Value
Heineken Made Social Fans Thristing for More
Will The Real Men Please Stand Up!
What Women Really Want? The Search is Finally Over!
AirAsia Destinasi Cinta
Cloudy With A Chance of Kid’s Imagination
Coway gets customers go Poo-Poo and Loo-Loo in cleaner ways
The Blue Ocean of Gold
Proton Preve Unlocks the Bond in You
Petrol Pump Inside The Mall?!
Bringing back the joy to KFC’s Point of Serve
Nestle 100 Years, the Biggest Crowdsourcing Campaign in Malaysia
Maxis Takes To The Air with AirAsia
Ole’ Senor… Boleh?
Honda Made the Billboard Green and Fun
Clean & Clear’s Mad Markets!
Talk of the Town… Tune Talk
The Deal That Turned ALPO From an UnderDog To A Super-Dawg
Air Asia Destinasi Cinta
Whatchuwant — Pimping Up brings 6 Digit Daily Revenue
KFC Finds Love Again!
Malaysians Gift Children, Across the World, Their Right to Play
Dutch Lady’s Happy Hour at Point of Surprise
The Lost Secrets of Colonel Sanders
How Maharaja Lawak Mega 2 Conquered Malay Homes
Owning The Red Carpet, Not The Red Eye
Project X – Separating the Men from The Boys!
Pizza Hut’s Menu-Pictionary Drives Malaysia Nuts!
Dutch Lady’s Happy Hour – Small BudgeT, Big Surprise
F&N Unleashes the First Ever ‘Surround’ Gaming Experience
The ‘Green’ Mighty Disrupted by Dutch Lady
AirAsia Interstitials
F&N Redefines TV into a Participative Gaming Hub
100PLUS Brings the First Ever Social-Wedding to Malaysia
Inspiring Passions by Windows8
Dashing – Reigniting the flame ‘In The Dark’
AirAsia Interstitials
Lux Spreads Scentsation To 1 Million Malaysians in One Day!
Team Malaysia – The First Crowdsourced Sports Channel
How A Design App Drove 500% Increase in Fan Base
Party at Old Trafford
Astro On-The-Go Human iPad Theater
Love, Laughter and Moms by Frisoz
MAGGI BRINGS BACK THE TASTE OF HOME
Puma Social Photobooth Gone Beyond Traditional POS Display
Friso’s Search for Explorer Moms
Run, Responsible Pet Owners, Run!
Love Costs (almost) Nothing for MAGGI
Owning Radio with Guilt-Free Snacking
Nestle gets 108,000 Copywriters for its Centennial Campaign
This is My Moment, Brought Live to You
Celebrating Malaysian-ness over a cup of Lipton!
Voice of Asia: At The Heart of Children’s Hopes
NESCAFE Dolce Gusto Now in 4D, Available-In-Store
Mister Potato Rice Crisp – Please, Can I Have Some More?
Storytelling Through Billboard
Making Drama Out of A Crisis
Feel the love of Milk, Moms & Masses by Dutch Lady
DiGiLympics: Tweet #SaveEan #SaveJJ
Upping The Property Game
Kotex Delivers Top Notch Friendship
MILO Creates Cool Twist to Football
Upin & Ipin co-host Raya with You
No Child’s Play – Boosting Clicks with CSR
How Humor Created a Conversation For Shell Advance
Puma Social Playbus
‘Viral’ Outbreak Containment by Operation S.O.A.P
Every Car Launch is a Honda Launch
Finding the Rooney in Every Malaysian
Search’ing Behind Enemy Lines
Samsung disrupted the Olympics’ Live TV Broadcasting
Talk of the Town… Tune Talk
Ford’s Game of Change
Happy Family
Shell Rimula Hard-Working Truck
The Icon Is Back: Turning The Outdoors Into An Iconic Showcase
Alpo: From Underdog to Super-dawg
Dutch Lady challenges the ‘Green Mighty’
A Truly Beautiful Hour with Panasonic
Serving Up A Delicious Media Meal
Serving Up a Delicious Media Meal
Now You can Loo-loo on the Streets
F&N’s ‘Game’ Changing Point of Sale
DiGilympics: Tweet #saveean #savejj
Malaysia’s First Crowd-Sourced Endorsement Billboard
Real Men Are ‘Cheap’!
Mr Van Laack Hits on The Patrons of BSC
Mr Van Laack Hits on The Patron Of BSC
BUDDYZ Never Apart – How DiGi Got The Generation Y Talking
Momento Symbiosis Living
Friso Makes Newspaper the ‘Talk’ of the Town!
Capturing Chinese Hearts at CNY Through Sin Chew
An Exclusive Ride Down The Lego-Brick Road!
Maggi Cooked Up a Storm with 700% ROI
Inspiring Passions by Windows8
The Global Fluid Art Movement makes search visual, not textual
A Sweet Success Story Gets Sweeter
Inspiring Co-Creation by Windows8
Creating The Sound of Science
You’re Not You When You’re Hungry – The Football Community Frenzy
Real Women, Real “Potty Mouths” Increase Sales by 660%
Myopia Wipeout