GOLD
Pau-Pau takes emojis to the next level with Malaysia’s first-ever Twitter Emoji Triggers
Universal McCann
SILVER
Food Delivery Apps Got Hacked by a Burger King ‘Glitch’!
InvictusBlue Group
BRONZE
Immortalising the Tiger in Eyes and Time
dentsu X
FINALIST
Reimagining The Consumer Funnel With Media Innovation: Shiseido Creates 7 Levels Of VR To Bring Tokyo Ginza Street To Malaysia, Drive Record Sales
Ampersand Advisory
FINALIST
Uncaging Malaysia’s First Metaverse
dentsu X
FINALIST
Pepsi: Malaysia’s 1st AR Concert
Mindshare Group Group
GOLD
Heart & Sole: Thinking Outside The Box, To Fill A Box
Mindshare Group
SILVER
Sunquick Blackcurrant Boosting Immunity at PPV
Mindshare Group
BRONZE
GOLD
Sabella Stealing the Spotlight
Mindshare Group
SILVER
Pepsi: Malaysia’s 1st Out-of-the-Bottle Concert
Mindshare Group
BRONZE
Samsung Galaxy S21 x BTS YouTube Channel Takeover
Starcom | Publicis Media
FINALIST
Delivery Ke Hati Seri
Carat
FINALIST
The Visual Xplorer – Xperience Sabah in the eyes of Vivo X70 Pro
Initiative Malaysia
FINALIST
Magnum x Money Heist – The Sweetest Goodbye
Mindshare Group
GOLD
SDP: The science behind the Homebuyer Hunt
Mindshare Group
SILVER
Lifebuoy COVID Infection Alert system
Mindshare Group
BRONZE
Driving Record Sales With Data: Shiseido Creates 7 Levels Of VR To Bring Tokyo Ginza Street To Malaysia
Ampersand Advisory
FINALIST
Zip through the boredom
Spark Foundry | Publicis Media
FINALIST
KFC gets Malaysians hungry before they even know it
Universal McCann
FINALIST
Striking The Best Impression for Proton with Customised Artificial Intelligence
Xaxis Malaysia
GOLD
Sabella from Heart Strings to Purse Strings
Mindshare Group
SILVER
Creating A Brand New E-Commerce Journey In A Cluttered Space: Shiseido Creates 7 Levels Of VR To Bring Tokyo Ginza Street To Malaysia, Drive Record Sales
Ampersand Advisory
BRONZE
Nando’s Grocery gets Peri-Peri Spicy: Fast forwarding Nando’s E-commerce 400% in Face of Adversity
Ampersand Advisory
FINALIST
Wall’s Grab Food Store
Mindshare Group
FINALIST
Panadol Grabs the E-Commerce Opportunity
Starcom | Publicis Media
GOLD
Think Tune Talk, Think Gaming
Mindshare Group
SILVER
KFC – Finger “Clickin’” Good with MLBB
Universal McCann
BRONZE
First Blood: Accelerating McDelivery’s Ownership of the E-sports Segment through a Global-first Partnership
OMD Malaysia
FINALIST
GOLD
When Your Beer Becomes Your Mentor
dentsu X
SILVER
Wanderlust vicariously with AtukKepci’s #HolidayBucketList
Universal McCann
BRONZE
Malaysia’s First Joy Squad – Turning Influencers into Delivery Heroes
Carat
FINALIST
FOR THE PEOPLE, BY THE PEOPLE, WITH THE PEOPLE: How Coway’s CSR campaign starring 5 influencers drove record sales without featuring a product!
Ampersand Advisory
FINALIST
Taking Malaysians on a ‘So Light, So Tasty’ Pizza Journey
Carat
FINALIST
Turning the national frown upside down with KFC Bucket Semangat Rakyat
Universal McCann
FINALIST
GARNIER MEN Game On Gamer
Wavemaker Malaysia
FINALIST
Jenn Chia, Malaysia’s Very Own Cruella
Zenith | Publicis Media
GOLD
Magnum Malaysia x Money Heist: Mission Unlocked
Mindshare Group
SILVER
Celebrating New Year with the spirit of Huat & Kuat with MILO
Mindshare Group
BRONZE
KFC strikes a nostalgic chord with Burger P. Ramlee
Universal McCann
FINALIST
FOR THE PEOPLE, BY THE PEOPLE, WITH THE PEOPLE: How Coway’s integrated CSR campaign drove record sales without featuring a product!
Ampersand Advisory
FINALIST
Tiger Virtual Street Food 2021
dentsu X
FINALIST
Painting Malaysia pink with Pau-Pau, foodpanda’s first-of-its-kind brand ambassador
Universal McCann
FINALIST
Disney+ Hotstar Takes Over Every Single Touchpoint
Zenith | Publicis Media
GOLD
Virtual Reality Martech Creates 7 Levels Of Engagement: Brings Tokyo Ginza Street To Malaysia With Record Sales
Ampersand Advisory
SILVER
PTTI From Brick & Mortar to Bits & Bytes
Mindshare Group
BRONZE
SDP: The science behind the Homebuyer Hunt
Mindshare Group
FINALIST
Lifebuoy – COVID Infection Alert System
Mindshare Group
FINALIST
Vaseline x Viu Collaboration: The Invention of Zero Party Data
Mindshare Group
FINALIST
Finding Light in a Dark Space Through Marketplace Intelligence
iProspect
GOLD
Magnum x Money Heist – Bella Ciao
Mindshare Group
SILVER
Wall’s Bersama Grab Rider
Mindshare Group
BRONZE
Caging The Year of the Tiger in Blockchain Forever
dentsu X
FINALIST
Redoxon Turbocharging Malaysian’s Vaccination Drive with a Partnership with MOH
MediaCom
FINALIST
KFC strikes a nostalgic chord with Burger P. Ramlee
Universal McCann
FINALIST
Disney+ Collaboration with Media Prima
Zenith | Publicis Media
GOLD
Sabella: From Zero to Hero
Mindshare Group
SILVER
Panadol Provides Post Vaccination Care to Malaysians
Starcom | Publicis Media
BRONZE
SDP: A Roaring Tiger Hunts Down Homebuyers
Mindshare Group
FINALIST
Uncaging Malaysia’s First Metaverse
dentsu X
FINALIST
Magnum Money Heist – The Sweetest Hunt
Mindshare Group
FINALIST
Smart Bid: Maximizing ROI-driven digital channels and new media to accelerate business performance
OMD Malaysia
SILVER
Welcoming PwD – Making Mediabrands more inclusive for all!
Mediabrands
BRONZE
Led by Diversity, Fueled by Inclusion and Driven by Social Impact
Dentsu Media Malaysia Sdn Bhd
FINALIST
SILVER
Saravanan Asogan
MediaCom
BRONZE
Maaz Ahmad Khan
OPENMIND Malaysia, a division of WPP Marketing Communications
BRONZE
Zohair Ismail
Spark Foundry | Publicis Media
BRONZE
Neal Pravin Joseph
Mindshare Group, a division of WPP Marketing Communications
FINALIST
Cheam Heng Shean
Carat
FINALIST
Joanne Wong Zu Er
dentsu X
SILVER
Joanne Yau Chok Yin
Carat Media Services (M) Sdn Bhd
BRONZE
Priya Karthik
iProspect
BRONZE
Hong Kah Yan
Reprise
BRONZE
Shawn Siew
MediaCom
FINALIST
Leon Tan Ben Lee
Reprise
SILVER
Winnie Chen-Head
iProspect
BRONZE
Parvinraj Gunasecaran
Reprise
BRONZE
Hari Kishan Yellanki
NEO-Mindshare
FINALIST
Melody Khoo
dentsu X